Questionnaire for McDonald’s Case

Q1) When was the last time you visited McDonald’s?

a. Last week b) Last month c) More than a month ago d) Never

Q2) How regularly do you visit Mc Donald’s (Which is more applicable)?

a. Once a week b) Multiple times a week c) Once a month d) Less than once a
month 

Q3) How would you rate the food based on freshness of food?
a. Very bad b) Bad c) Average d) Good e) Very Good

Q4) How would you rate the food based on taste of food?
a. Very bad b) Bad c) Average d) Good e) Very Good

Q5) What is your perception of variety of food items on menu?

a. Not enough options b) adequate options c) too many

options

Q6) What is your perception of variety of beverage items on menu?

a. Not enough options b) adequate options c) too many options

Q7) How would you rate the portion size of the food?

a. Not enough b) adequate c) too much

Q8) How do you feel about the current prices of McDonalds?

a. The prices are too high
b. The prices are right
c. I would be willing to pay more for this

Q9) How much influence does the open kitchen concept affect your choice of store?
a. Is important factor b) Would add some value c) Doesn’t matter

Q10) How much influence does the brand image of a store have on your choice of
store?
b. Is important factor b) Would add some value c) Doesn’t matter

Q11) On average how long did you have to wait for your order?

a. 5-10 min b) 15-20 min c) 20-30 min d) more than 30 min

Q12) How satisfied are you with the time taken to fill your order ?
a. Very unsatisfied b) somewhat unsatisfied c) somewhat satisfied d) very
satisfied
 Q13) How would you rate the politeness of staff?
a. Rude b) Impolite c) Polite d) Very Polite

Q14) How would you rate the comfort level in the store based on the following scale?
1- Very bad 2- Bad 3- Average 4- Good 5- Very Good

Q15) How would you rate the cleanliness level in the store based on the following
scale?
1- Very bad 2- Bad 3- Average 4- Good 5- Very Good

Q16) How would you rate the decor and lightning in the store based on the following
scale?
1- Very bad 2- Bad 3- Average 4- Good 5- Very Good

Q17) How relaxing do you find the store ambience based on the following scale?

Food quality and related factors

-          Freshness

-          Taste

-          Variety/menu choices

-          Beverage quality

Q) Food quantity

-          Portion size

Price sensitivity

Perception

-          Veg issue

-          PR

Service

-          Order fulfilment time

Q) 

-          Politeness of staff

Q) 
Q) How would you rate the cleanliness of the store

Ambience

-          Comfort

-          Cleanliness

-          Sitting arrangement

-          Lightning

-          Atmosphere

-          Purpose of visit

-          Aspirational destination

-          Transparency in process/open choices

Store visit

-          Revisit to store factors

-      Service quality

Demography

-          19-30

-          Family