Annexure

1. What type of food do you prefer?

KFC McDonald's

2. Do you visit KFC Restaurant?

Very often often rarely No

3. Have you ever used KFC Food?

Yes No

4. When do you prefer going to KFC Restaurant?

Week days weekends holidays occasionally

5. How much do you normally spend in KFC Restaurant in a month?

100-500 500-1000 1001-2000 5000 or more

6. Do you consider advertisements as source of information regarding KFC Restaurant ?

Yes No

7. How would you rate your experience in KFC Restaurant out of 5?

1 2 3 4 5

8. Do you purchase daily use products from KFC Restaurant?

Yes No

9. Do you feel any type of difference between KFC Restaurant and McDonald's?

Yes No

10. Do you think highly priced and superior quality products are only available at KFC
Restaurant?
Yes No

11. How much do you usually spend on McDonald's per month?

Rs.100-500 Rs.500-1000 Rs.1001-2000 Rs.5000 or more

12. Do you recommend others to use KFC Restaurant?

Yes No

13. Which Restaurant do you prefer the most for Food?

KFC McDonald's Domino's Pizza Hut Haldiram

14. What are the most common products you purchase through Restaurant?

KFC McDonald's Domino's s pizza hut others

15. What would be your best payment method if you buy from KFC Restaurant?

COD Cheque Debit/credit card others