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The University of Lahore (Islamabad Campus)

Lahore Business School

Strategic Marketing
Masters of Business Administration

Semester: VII and VIII

Instructor: Sumaira Irshad Email: sumaira.irshad@lbs.uol.edu.pk

Course Code: abcdef19 Course Cr. Hrs.: 3

Quiz No. 1

1. Define customer lifetime value.

2. How should CRM be defined to provide a complete strategy perspective? Discuss the value of
considering CRM at different organizational levels.

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