BROWSERS to BUYERS

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DOES YOUR HEADLINE OFFER A BENEFIT?

IS YOUR HEADLINE CLEAR AND SNAPPY?

DOES YOUR SUBHEADING TELL ME WHAT YOU DO?

HAVE YOU MADE YOUR MAIN POINT IN THE FIRST PARAGRAPH?

DID YOU TRY TO GRAB MY ATTENTION IN THE OPENING?

DID YOU ASK AT LEAST ONE QUESTION TO ACTIVELY INVOLVE YOUR READER?

DID YOU USE A MESSAGING HIERARCHY?

HAVE YOU USED MORE ‘YOU’ LANGUAGE THAN ‘WE’ LANGUAGE?

DID YOU FOCUS ON BENEFITS OVER FEATURES?

DID YOU USE SIMPLE, EASY TO USE LANGUAGE?

DID YOU USE CONTRACTIONS? FOR INSTANCE: YOU’LL INSTEAD OF YOU WILL

HAVE YOU INCLUDED AT LEAST ONE TESTIMONIAL?

IS THERE A CLEAR CALL TO ACTION?

HAVE YOU USED SENTENCES OF 25 WORDS OR LESS?

ARE YOUR PARAGRAPHS NO MORE THAN TWO TO THREE SENTENCES?

HAVE YOU USED BULLET POINTS TO BREAK DOWN BIG IDEAS?

DID YOU USE LOTS OF SUBHEADINGS?

HAVE YOU PUT YOUR NUMBERS TO WORK?

DID YOU READ YOUR COPY OUT LOUD TO ACHIEVE A CONVERSATIONAL TONE?

IS IT FREE FROM TYPOS AND ERRORS?

IS THE WHOLE THING INTERESTING?

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