INTRODUCTION

Welcome to the Outreach Critique Checklist!

Below are dozens of questions you can ask yourself to
analyze outreaches properly.
After you ask yourself any one of these questions there are
2 scenarios:

1 You get an answer so you can comment/leave suggestions

for the copy

2 You don’t know what’s the answer If you’re in case 1, you want
to give constructive criticism,

Because teaching the other person is also the best way to learn
yourself.

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This is how you want to give constructive criticism:

Tell the copywriter your comment

Give the reason behind your comment

Give an example of how you would improve it

If you’re in case 2, don’t panic, it means that you’re learning

even more!

Think of critiquing outreaches

like going to the gym.

As you do more reps,

You’ll inevitably become stronger.

So as you review more and more outreaches using these questions,

The answers are going to start popping up in your head.
P.S. Remember that at any time you can share your questions with
the discord community

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 EMAIL OUTREACH
SUBJECT LINE

✅ Is it too long? (keep under 40 characters)

✅ Does it sound familiar? (like you’d receive it from a friend)

✅ Is it too boring or seems like a title? Does it grab attention?

✅ Is it too generic?

✅ Is it intriguing?

✅ Does it tease value?

✅ Does it build context?

✅ Does it match the angle (general message) of the copy?

✅ Does it use their name in a way that makes sense?

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 A IL
EM Y
BOD

LEVEL 1
GENERAL GUIDELINES

✅ What is the purpose of the email?

✅ Is it the first outreach?

✅ Is it the follow-up before sending the free value?

✅ Is it follow-up after the free value

✅ Does the email fulfill its purpose?

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 LEVEL 2
READ YOUR EMAIL OUT LOUD.

Find mistakes in:

✅ Grammar

✅ Logic (if the copy makes sense or not)

✅ Punctuation

✅ Salesy language

Improve any of those aspects.

LEVEL 3
Look for mistakes/improvements in the flow.

How many words are used:

✅ Are they all necessary?

✅ Can you say the same thing with fewer words?

✅ Is your email short enough for your prospect to read in 30 seconds?

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 What words are used to get the idea across

✅ Are they too complicated?

✅ Can they be simplified?

What’s the order of the words and sentences:

✅ Are they in the right order to make sense?

✅ Can you say the same thing in a clearer way?

LEVEL 4
Outreach Obligations.

✅ Does it clearly state WIIFM (What’s in it for me?) within the first
3 lines MAX?

✅ Is it so personalized that the same email couldn’t be sent to

2 prospects?

✅ Does it offer something that your prospect really needs?

✅ Is it too presumptuous when pointing out one of the prospects’

problems?

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✅ Is it too presumptuous when making the promise of your offer?

✅ Do you clearly explain how your offer will help them solve their
problems or achieve something that they want?

✅ Is your offer something unique that only you can offer, but
still sounds realistic?

✅ Does the call-to-action seem low commitment and easy to

from the prospects’ perspective?

✅ Does the call-to-action clearly state what the prospect should

do to move forward with the interaction?

LEVEL 5
Leveraged Outreach.

✅ Do you showcase previous results in a way that relates to what

your prospects want?

✅ Do your testimonials/case studies seem to be real and

believable?

✅ Are you building yourself as the expert that wants to give a

helping hand?

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 RAM
TAG
INS M D

BAIT AND SWITCH

BAIT.

✅ Are you asking them about one of their products or lead magnets?

✅ Is your bait simple and easy to understand?

✅ Does your bait imply that you’re interested in your prospects’

product?

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SWITCH

✅ Does your switch make sense as a response to your prospects’

previous message?

✅ Is your switch tied to the topic (product/lead magnet) from your

bait message?

✅ Is your switch offering something valuable to your prospect?

✅ Is the offer too presumptuous about what results it can bring?

✅ Is the offer too presumptuous about the problem the

prospect has?

✅ Is your call-to-action low-commitment and easy-to-reply-to?

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 COMPLIMENT, MARINATE AND PITCH

COMPLIMENT

✅ Does it use language that you’d use to send a message to a

friend?

✅ Is it specific enough that the same compliment couldn’t be

be sent to 2 prospects?

✅ Does it come from a place of appreciation and respect?

✅ Does it match the prospect’s language? (man/woman language)

✅ Does it seem like it came from a hardcore fanboy?

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✅ Is it unique enough that nobody else could’ve already sent a
similar compliment to them?

MARINATE

✅ Have you let the compliment marinate for at least a couple

of days?

PITCH

✅ Is the offer something that is valuable and that the prospects

need?

✅ Is the offer too presumptuous about the results it can bring?

✅ Is the offer too presumptuous when it mentions a problem that

the prospects have?

✅ Is your call-to-action low-commitment and easy-to-reply-to?

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 IG VIDEO INTROS

LEVEL 1
General Guidelines

✅ Are you speaking in a natural way?

✅ Do you use your body language effectively?

✅ Do you speak clearly?

✅ Are you dressed well?

✅ Is your background clean?

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✅ Do you use the right tonality and emphasize certain words
and phrases?

✅ Do you smile and seem friendly?

✅ Do you look presentable?

LEVEL 2
Introduction.

✅ Do you introduce yourself - what’s your name?

✅ Do you build context that ties to the previous messages you had
with the prospects?

✅ Do you address why are you making the video?

LEVEL 3
Value.

✅ Are you providing value about something that the prospects

need?

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✅ Are you too presumptuous to talk about one of their problems?

✅ Is the value so personalized that it couldn’t be sent in someone

else's DM’s?

✅ Do you clearly explain how you’re going to provide them value?

✅ Are you too presumptuous when you mention what results you
can bring?

LEVEL 4
Call to Action.

✅ Do you introduce yourself - what’s your name?

✅ Are you clearly mentioning what the prospects should do to

move the conversation forward?

✅ Is your call-to-action low-commitment and easy-to-reply-to?

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