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  • Social Sharing Brainstorming Worksheet

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    César Delgado
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    The document provides questions to brainstorm ideas for a social media campaign. It prompts companies to consider what customers love and dislike about them, challenges they face, ideas that could spark online conversation, and factors that motivate their customer base. It then has sections to consider if the company has the capabilities and resources to create videos, games, or other digital content, partner with non-profits, measure campaign ROI, and launch the campaign through email, blogs, and social media.

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    The document provides questions to brainstorm ideas for a social media campaign. It prompts companies to consider what customers love and dislike about them, challenges they face, ideas that could spark online conversation, and factors that motivate their customer base. It then has sections to consider if the company has the capabilities and resources to create videos, games, or other digital content, partner with non-profits, measure campaign ROI, and launch the campaign through email, blogs, and social media.

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    © All Rights Reserved
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    12 views4 pages

    Social Sharing Brainstorming Worksheet

    Uploaded by

    César Delgado
    The document provides questions to brainstorm ideas for a social media campaign. It prompts companies to consider what customers love and dislike about them, challenges they face, ideas that could spark online conversation, and factors that motivate their customer base. It then has sections to consider if the company has the capabilities and resources to create videos, games, or other digital content, partner with non-profits, measure campaign ROI, and launch the campaign through email, blogs, and social media.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 4

    Social Sharing Brainstorming

    There is no formula to get a message to be shared. Social sharing is about embracing creativity and
    innovative ideas. Use these questions to brainstorm the things that make your company unique. Once
    you've answered these questions, go through and check off the ideas that could be used for a social
    campaign.

    What do customers not like about you?


    What do customers love about you? Use? Ideas
    Use? Ideas

    What sparks online conversation?


    What is your biggest challenge? Use? Ideas
    Use? Ideas

    What type of site sends the best visitors?


    Use? Ideas

    What motivates your customer base?


    Use? Ideas
    What do you wish people said about you? Can you create/embrace controversy?
    Use? Ideas Use? Ideas

    Do you have an underdog story? Are you connected to a news story?


    Use? Ideas Use? Ideas

    Can you do something outrageous? Can you do something hilarious?


    Use? Ideas Use? Ideas

    Do you have a holiday connection? Can you make the "mostest" something?
    Use? Ideas Use? Ideas
    Creating the Campaign
    Yes No Outsource Comments

    Can you create and edit videos?

    Can you create and edit Flash


    games?

    Can you create and edit widgets?

    Do you have a skilled writer?

    Do you have a skilled researcher?

    Do you have a skilled humorist?

    Do you have an email list? If so, how


    big? If not, can you buy one?

    Can you partner with a non-profit?

    Can you get your product in the


    hands of influencers? (Free samples
    or discounts)

    Understanding Campaign Costs


    Yes No Outsource Comments

    Do you know your break-even point


    on giveaways or discounts? (What is
    it?)

    Can you give something away for


    free? If so, how many items?

    Do you have the ability to track ROI


    from traffic and conversions?

    Do you have an established


    marketing budget?
    Launching the Campaign
    Yes No Outsource Comments

    Can you research and build a pitch


    list?

    Do you have a blog of your own?

    Do you have accounts on social


    media sites? (which ones?)

    Can the idea spread via email?

    Can the idea spread via social


    media?

    Can the idea spread via blogs?

    Do you have established


    relationships with influential
    bloggers?

    Do you have established


    relationships with influential social
    media users?

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