Module 2: Lesson 4

How To Create Posts That Get Comments

Comments are conversations that tell you about people’s opinions and the opinions they think you might
like. Comments may be more or less important, depending on the type of business. Consider having a Face-
book group, rather than a page, if conversation is important to your business.

Remember:
• Likes tell you what people want more of

• Shares tell you what people want their friends and family to know about

• Comments tell you what people’s opinions are (or opinions that they think you will like)

Eighty percent of Facebook interactions are likes, 10% are shares, and 10% are comments. The kinds of
posts that get comments are: contests, questions, requests for content, controversial topics, cute or funny
posts, and posts that make people want to tag specific friends.

Try running a contest that requires people to comment. For example, give away two tickets to something—
in order to enter the contest, people have to like the post, comment, and tag the person they bring with
them. Both the liking and that tagging get more people to see your post.

Another example is giving away a prize in exchange for commenting with a story. Ask people for their best,
or their favorite stories, jokes, photos, and videos. Whenever you combine your post with a prize or give-
away, you drive more comments.

PostPlanner is an online resource to find viral photos and status ideas for questions. Post open-ended
questions (fill in the blank, favorites) that are more interesting in response, and more fun for the audience
to answer.

Questions are a huge opportunity. Ask questions that your fans want to answer. Questions can create free
market research. Asking questions about your fans’ dreams and goals can create an emotional bond with
your company.

Copyright © 2015 Amazing.com 1

 Module 2: Lesson 4
How To Create Posts That Get Comments

You might get some answers you don’t want to hear. If they’re too crazy, you can always delete them, but
you might also get some really helpful info. Look in your audience insights, at the ads they responded to,
the ones they didn’t respond to, the posts that they’ve loved, and the ones they’ve been indifferent to. Ask
them questions, listen to their answers, and use that info to market to them better, and to serve them bet-
ter.

Copyright © 2015 Amazing.com 2