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Module 1: Lesson 2

Choosing Successful Facebook Strategies

How to get more fans to see your page posts

1. Post what fans will like

2. Advertise

How to get more new people to see your page posts

1. Post what fans will share

2. Advertise

A generic recommended Facebook ad budget allocation:

• 45% email acquisition

• 35% fan growth

• 10% direct sales

• 10% awareness and engagement

• 10% retargeting

Copyright © 2015 Amazing.com 1

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