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Rafaela Torres Gómez

Manuela Zafra Botero


Organizational Theory
17/03/2020

Eco – Aluminium

The idea:
 
Nowadays the big brands like Apple and Samsung use a mineral called coltan on
their cell phones and electronic devices for the elaboration of these, which is
harmful for the environment and labor injustice since it is composed of tantalite and
columbite and illegal mining ; It is a business for the whole world except for the
Congo, a country that suffers from the ignorance of people who continue with the
exploitation of this mineral which ends thousands of human lives, also causing
impoverishment and exploitation of people. The idea of Eco-aluminum is to be a
company that is the main supplier to these large companies by selling them the
aluminum polymer that is a fundamental part for the realization of the devices,
since this is stable with the temperature and has a good performance of high
frequency. This material when they have completed their useful life can be easily
recycled, with this product we have the purpose of raising awareness among large
companies to improve their materials and be eco-friendly, and in addition to that
help Congo and all poverty creating fair employment with good conditions and
compensation for all the people. 

At the beginning:
After 3 months:
1 Year:
Vertical and horizontal differentiation:

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