GODREJ COMPANY

SL. NO CONTENTS PAGE.

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1 About the company

2 Vision & mission

3 Ownership pattern

4 Products & services

5 Area of operation

6 Competitors information

7 Achievements and awards

8 Future growth & prospects

9 Financial statement

10 SWOT analysis

11 Conclusion

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 GODREJ COMPANY

Godrej company: -

INTRODUCTION: -
The Godrej Group is an Indian conglomerate headquartered in Mumbai,
Maharashtra, India, managed and largely owned by the Godrej family. It was
founded by Ardeshir Godrej and Pirojsha Burj Orji Godrej in 1897, and
operates in sectors as diverse as real estate, consumer products, industrial
engineering, appliances, furniture, security and agricultural products.

HISTORY:
Started in 1897 as a locks manufacturing company, the godrej group is today
one of the most accomplished and diversified business houses in India. In 1930,
godrej became the first company in the world to develop the technology to
manufacture oils. The godrej groups stands in a strong position today. With
annual sales in excess of $1 billion, a workforce of apporximately18000, and a
strong diversified portfolio, Godrej has proven its ability to deliver strong
financial performance.

VISION: Its business to be globalised rapidly and to enrich the quality of life
everyday everywhere
MISSION: mission is to operate a new business which capitalizes on the godrej
brand and corporate image of reliability and integrity’

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 GODREJ COMPANY

OWNERSHIP PATTREN:

PRODUCT/SERVICES:
 Appliances
 FMCG
 Furniture
 Chemicals
 AV Solution
 Construction
 Locks
 Electricals and electronics
 Motors
 Batteries
 Vending
 Material handling
 Real estate
 Security solution precision system tooling process equipment’s
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 GODREJ COMPANY

 Storage solution

AREA OF OPERATION:

GODREJ INDUSTRIES:
Godrej Industries is an Indian manufacturer of oleochemicals for use in
over various industries. It also manufactures edible oils, Vanaspati and
bakery fats. In addition, it operates real estate. Godrej Industries
(Chemicals Division) has its headquarters in Mumbai, India, and bases in
40 countries; it exports to more than 60 countries is currently listed on
Bombay Stock Exchange.
GODREJ AND BOYCE:
Godrej and Boyce, a Godrej Group Company, has a presence across 14
diverse businesses. It began in 1897 with the manufacture of locks, then
extending to other durables (refrigerators, washing machines, air
conditioners, home security systems and safes, furniture), products for
institutions (office furniture, audio-visual solutions, access control
systems, perimeter security solutions, bank security solutions, beverage
vending machines, interior solutions, hospital and laboratory furniture)
and industrial products (process equipment, materials handling
equipment, industrial storage solutions, tooling, precision equipment).

COMPETATORS OF GODREJ COMPANY:

HUL, Unilever, P&G, L’Oréal, ITC, GCMMF, Dabur India ltd, Asian
paints, Cadbury, Marico Industries ltd, Nirma ltd, Rasna ltd, Nestle India.

HUL: -Hindustan Unilever Limited (HUL) is a British-Dutch

manufacturing company headquartered in Mumbai, India. Its products

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 GODREJ COMPANY

include foods, beverages, cleaning agents, personal care products, water

purifiers and consumer goods.

Unilever: -Unilever is a multi-national consumer goods company that

produces food, beverages, cleaning agents and personal care products.
The company began in 1929 as a merger between a margarine producer
and a soap maker and today boasts over 400 brands.

P&G :-P&G was founded over 180 years ago as a simple soap and candle
company. Today, were the world’s largest consumer goods company and
home to iconic, trusted brands that make life a little bit easier in small but
meaningful ways. We’ve spanned three centuries thanks to three simple
ideas: leadership, innovation and citizenship.

Cadbury: - Cadbury, formerly Cadbury's and Cadbury Schweppes, is a

British multinational confectionery company wholly owned by Mondelez
International (originally Kraft Foods) since 2010. It is the second largest
confectionery brand in the world after Mars.

ACHIEVEMENTS /AWARADS:
 In 1897 Godrej introduced the first lock with lever technology in India
 In 1902 Godrej made the first Indian safe
 In 1955 produced India’s first indigenous typewriter
 Introduced India’s first and only 100% CFC, HCFC, HFC free
refrigerator
 Godrej Appliances conferred with the Most Admired Brand Award in the
fifth edition of India’s Most Admired Brands Award.
 Godrej Appliances has been awarded the prestigious 'Golden Peacock
Eco-Innovation Award' for the year 2016, in recognition for its Godrej
Eon Green Balance Air Conditioners.
 Reader’s Digest Trusted Brand-Gold (2006, 07, 08, 09, 10, 12, 13, 15, 16,
17, 19)
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 GODREJ COMPANY

 India Design Mark Award for Godrej Edge Pro Semi-Automatic Washing
Machine by India Design Council
 Godrej Appliances awarded the “Platinum GreenCo” certification by CII
for Shirwal and Mohali manufacturing unit
 National Energy Conservation Award for Refrigerators, 3rd year in a row,
Bureau of Energy Efficiency-Govt. of India (2019,18,17)
 'Jury Commendation for Role Model Organisation 2019' along with the
‘CII-EXIM Bank Award’ for Business Excellence.

FUTURE GROWTH AND PROPECTS:

We initiate coverage on Godrej Agrovet (GAVL) with a Buy rating and
DCF based target price of Rs 723. We like the business due to three key
reasons: (i) The company has developed multiple moats which allow it to
generate return ratios in excess of cost of capital, (ii) it operates in large
unorganised markets where it can continue to grow in excess of nominal
GDP growth through market growth and market share gains, and (iii)
diversification across multiple sub-segments of agro which helps
maintain growth rates and margins despite pressure on any one segment.
We expect the company to report revenue and PAT CAGR of 11.4% and
20.6% over FY17-20 with return ratios above cost of capital.

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 GODREJ COMPANY

FINANCIAL STATEMENT: -

GROSS PROFIT RATIO

YEAR GPR
2018 24.08
2019 25.41

Chart Title
26

25.5

25

24.5

24

23.5

23
2018 2019

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 GODREJ COMPANY

NET PROFIT RATIO:

YEAR NPR
2018 19.00
2019 30.90

Chart Title
35
30
25
20
15
10
5
0
2018 2019

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 GODREJ COMPANY

CURRENT RATIO:

YEAR CR
2018 0.68
2019 1.07

Chart Title

0.6

0.5

0.4

0.3

0.2

0.1

0
2018 2019

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 GODREJ COMPANY

QUICK RATIO:

YEAR QR
2018 .39
2019 .50

0.6

0.5

0.4

0.3

0.2

0.1

0
2018 2019

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 GODREJ COMPANY

RETURN ON ASSET:

YEAR ROA
2018 68.13
2019 48.19

Chart Title
80

70

60

50

40

30

20

10

0
2018 2019

Series 3

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 GODREJ COMPANY

SWOT ANALYSIS: -
STRENGTH:
1.Leader among India’s FMCG companies
2.Some brands in 100 most trusted brands
3.Presence in more than 60 countries
4.Over 1,300 full-time employees

WEAKNESS:
1.Market share is limited due to presence of other strong FMCG brands
2.Godrej products has stiff competition from big domestic players and
international brand

OPPORTUNITIES:
1.Tap rural markets and increase penetration in urban area
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand

THREATS:
1.Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3.Competition from unbranded and local products.
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 GODREJ COMPANY

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