Professional Documents
Culture Documents
And so on.
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3. Answer a question about you
Now, think about the answers you give when people ask you about
the thing you're doing. Then write a short blog post answering a
particular question. Example:
4. Add a call-to-action
At the end of your post, invite people to follow you on Twitter (or
your platform of choice) to get more updates about your story.
Only put one call to action. Don't ask people to follow you on Twitter
and sign up for your newsletter. Pick one.
Which sites are these? You'll have to find them, depending on your
topic. A few I used are Reddit, Hacker News, LinkedIn, Quora, and
Indie Hackers.
6. Iterate
Not every post will work, for reasons that might be out of your
control (bad timing, getting flagged, etc.) In that case, rinse, repeat.
Try small tweaks and variations.
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If "Why I chose to grow my own vegetables" didn't work, try "Why I
don't trust supermarket vegetables."
7. Interact
When one of your posts gets some attention and you start getting
comments, make sure you're there to answer every single question
you get. Your willingness to answer authentically will be a huge
signal that you're worth following.
8. This works!
Keeping doing this until you get your 1K. Sometimes you get them
with your 1st post; sometimes it takes a bit longer. But it almost
always works. It's not hard to get someone to follow you (it's free!).
You just have to be worth following — and the above is how to show
them that.
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Examples
• Only Intrinsic Motivation Lasts
• Designing a New Old Home
• I Sell Onions on the Internet
• Reflecting on My Failure to Build a Billion-Dollar Company
The first post is mine, and it got me my first 2000 followers. I wrote
that one immediately after I left my job. The inspiration came from
having spent the previous week explaining to my colleagues why I
was choosing to leave a cushy job when everything seemed to be
going really well. I figured that if my colleagues found my reasoning
interesting, others on the internet might do as well. And that's what
happened: In the first week, I got 20K visits from Hacker News,
8.5K from Indie Hackers, and 1.4K from LinkedIn. About 7% of the
people who landed on my post became Twitter followers.