Asynchronous Activity

Date:21/08/2020

Group Members:
1. Silas Simon Isaac (1927621)

2. Aayush Sharma (1927501)

3. Arun Kumar (1927505)

4. Kavya D (1927635)

5. Neshaanth M (1927561)

6. Suganesh S (1927623)

Instagram

Facebook-owned Instagram recently released its new graph API, allowing

businesses to better manage their organic presence on the social media app.

Jeremy Wood, VP product marketing at Hootsuite, stresses how much this

release underlines the huge appetite for a platform like Instagram expanding
its B2B capabilities. “This new update demonstrates a real customer-first
perspective that hinges on really listening to the audience and
responding to feedback,” he says.

“The future of marketing is visual, and this new API is transformational. The
fact Instagram has made this feature available for the first time, exclusively
for business profiles, is very indicative of expanding into new markets.

“It has historically been a very consumer-driven platform, but it's now
enhanced itself to be a very prominent platform for B2B brands.”

What this means is B2B marketers can now use Instagram at scale, with
better reporting and analytical capabilities
 Adobe Spark(ADOBE)

From an SME shaking the foundations of the cybersecurity start-up scene, to

an established B2B powerhouse’s latest app.

Adobe Spark was released in May 2016 and was later named as an App Store
‘Best app of the year’ by Apple after being downloaded over 3.5 million
times. The app is an integrated suite of cloud-based apps, aimed at improving
storytelling through various formats to help businesses better connect
with customers on an emotional level.

Jada Balster, VP of marketing, Workfront, explains the tech’s real innovation

lies in its storytelling capabilities. “The app allows us to create stunning
visuals from either desktop or mobile, that will automatically sync to all
devices,” she says.

“It enables my team to streamline social media content production and create
visual assets effortlessly.”