ASSIGNMENT

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BMST5103
STRATEGIC MANAGEMENT
SEMESTER MAY 2020

SPECIFIC INSTRUCTION

1. Answer in English or Bahasa Malaysia.

2. Number of words: 6,000 – 10,000 words excluding references.

3. Submit your assignment ONCE only in a SINGLE file.

4. Submit your assignment ONLINE.

5. Submission date: 24th AUGUST 2020.

6. This assignment accounts for 100% of the total marks for the course.

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 ASSIGNMENT QUESTION

QUESTION/TASK 1 (50%):

OBJECTIVE:

The objective of this assignment is to enhance individual student’s skills, knowledge,

and cognitive in analysing and evaluating an organisation’s internal and external
environment.

REQUIREMENT:
Download the annual report of Media Prima from the following link:
https://www.mediaprima.com.my/?page_id=5035
Conduct Internal analysis and External analysis for Media Prima. Prepare the
following information.

Part I: Vision and Mission

1.1 Vision – Evaluate the vision
1.2 Mission – Evaluate the mission
1.3 Suggestion – should the vision and mission statements change or maintain
Part II: External Analysis
2.1 Analyse the industry. Identify the 5 opportunities and 5 threats
2.2 Prepare a EFE matrix
Part III: Internal Analysis
3.1 Evaluate the current financial performance of the organisations
3.2 Identify the 5 strengths and 5 weaknesses
3.3 Prepare an IFE matrix
3.4 Prepare a competitive profile matrix (CPM)

[Total: 50 marks]

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QUESTION/ TASK 2 (50%):

OBJECTIVE:
The objective of this assignment is to enhance individual student’s skills, knowledge,
and cognitive in generating effective and efficient strategies.

REQUIREMENT:
Refer to task 1, generate strategies for Media Prima by using few matching tools.

Part IV: Matching

4.1 SWOT Analysis (Refer page 85 in the module)
4.1.1 SO strategies (Suggest 2 strategies, and list the advantages and
disadvantages of implementing the strategies)
4.1.2 WO strategies (Suggest 2 strategies, and list the advantages and
disadvantages of implementing the strategies)
4.1.3 ST strategies (Suggest 2 strategies, and list the advantages and
disadvantages of implementing the strategies)
4.1.4 WT strategies (Suggest 2 strategies, and list the advantages and
disadvantages of implementing the strategies)

4.2 SPACE Matrix (Page 89 in the module) – suggest two strategies.

Part V: Implementing
Design a table that consists of strategies from 4.1 and 4.2; indicate the when, who,
and how the strategies should be implemented.

Part VI: Monitoring

Adopting Rumelt’s principles, suggest monitoring tools for all the strategies above in
a table (Page 125 in the module).

[Total: 50 marks]
[GRAND TOTAL: 100 MARKS]

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 ATTACHMENT
ASSIGNMENT RUBRICS
BMST5103 Strategic Management / May 2020

QUESTION/TASK 1 (50%)

Excellent Good Fair Poor Unsatisfactory Max

*QN CLO Criteria Weight
4 3 2 1 0 Marks
Part I: Vision and Mission Very clear and Clear and complete Clear but brief review Vague review of
complete review of review of vision and of vision and mission vision and mission No introduction was
3.5 vision and mission mission statement. statement. statement. given or not related. 14
1 1 statement.

Part II: Industry Analysis Very clear discussion Clear discussion with Clear but brief Vague discussion of No discussion was
with the inclusion of the inclusion of all of discussion all of the the opportunities, given.
all of the the opportunities, opportunities, threats, and EFE
2 2 3 12
opportunities, threats, and EFE threats, and EFE table.
threats, and EFE table with 1 to 3 table with more than
table without error. errors. 3 errors.
Part III: Internal Analysis Very clear discussion Clear discussion with Clear but brief Vague discussion of No discussion was
with the inclusion of the inclusion of all discussion with the the evaluation of given.
all the evaluation of the evaluation of inclusion of all the the financial
financial financial evaluation of performance ratio,
performance ratio, performance ratio, financial strengths,
3 2 6 24
strengths, strengths, performance ratio, weaknesses, IFE and
weaknesses, IFE and weaknesses, IFE and strengths, CPM table.
CPM table without CPM table with 1 to 3 weaknesses, IFE and
error. errors. CPM table with more
than 3errors.
Total 12.5 50

*QN = Question Number

1
QUESTION/TASK 2 (50%)
Excellent Good Fair Poor Unsatisfactory Max
*QN CLO Criteria Weight
4 3 2 1 0 Marks
Part IV: Matching Very clear Clear explanation Clear but brief Vague explanation No explanation was
explanation with the with the inclusion of explanation with the of preparation of given.
inclusion of all of all of SWOT, SPACE, inclusion of all of the SWOT, SPACE,
4 2 6 24
SWOT, SPACE, and and strategies with 1 SWOT, SPACE, and and strategies.
strategies without to 3 errors. strategies with more
error. than 3 errors.
Part V: Implementing Very clear table and Clear table and logic Clear but brief table Vague table and No table was given.
logic of of implementation but less logic of illogical of
5 3 3 12
implementation issues. implementation implementation
issues. issues. issues.
Part VI: Monitoring Very clear discussion Clear discussion on Clear but brief Vague discussion on No discussion was.
on adopting Rumelt’s adopting Rumelt’s discussion on table and illogical of
principle in the table principle in the table adopting Rumelt’s monitoring tools.
6 3 3.5 14
and logic of and logic of principle in the table
monitoring tools. monitoring tools. but less logic of
monitoring tools.
Total 12.5 50

*QN = Question Number