QUESTION 1

PART 1 : VISION AND MISSION

1.1 Vision

‘To be the leading digital first content and Commerce Company’

Media Prima Berhad, a company listed on the main market of Bursa Malaysia, is Malaysia’s leading
integrated media investment group. The Group currently wholly owns interests in TV3, 8TV, ntv7
and TV9. In addition, the Group also owns more than 98 percent equity interest in The New Straits
Times Press (Malaysia) Berhad (NSTP), Malaysia’s largest publisher which publishes three national
newspapers; New Straits Times, Berita Harian and Harian Metro.

The Group has strong online presence through its digital communications and broadcasting
subsidiary, Alt Media, via the Lifestyle Portalgua.com.my and tonton.com.my, a cutting-edge video
portal with HD-ready quality viewing experience that offers the individualism of customised content
and interactivity of social networking which now has more than two million unique registered users.
Emas, is the first retro channel in Malaysia showcasing Media Prima’s production of popular TV
programmes of the yesteryears via Internet Protocol TV (IPTV) on HyppTV, Unifi TM.

Media Prima Bhd (MPB) is confident that results derived from strategic initiatives undertaken in
2017 would accelerate the group’s transformation into a leading digital-first content and commerce
company. In the financial year ended Dec 31 2017 (FY2017), MPB recorded an 89 per cent increase
in total digital and commerce revenue to RM193 million.

The strong revenue growth was driven by increase in demand for digital advertising, rising popularity
of digital content and growing e-commerce among consumers.
1.2 Mission

‘To enrich lives by informing, entertaining, and engaging across all media’

Media Prima is a successful Malaysian company, whose activities span a full range of media (TV,
Radio, Newspapers, Outdoor advertising and Online/Digital). In total, the Group estimates that it
reaches out to a daily audience of 24 million people, across the country and beyond, from all ages
and walks of life.

With its audience numbers grows steadily and its range of multimedia outlets becoming ever more
diverse, the Group recognised and focused on content creation, as a major priority for the future of
its business. Each year, the Group’s in-house creative resources develop and produce approximately
5000 house of content for TV, new media and cinema. Most of this is for use by its own channels but
it has also successfully branched out into producing content for a number of major international
clients.
1.3 Suggestion
PART 2 : EXTERNAL ANALYSIS

2.1 Analysis Opportunities and Threats

2.2 EFE Matrix

PART 3 : INTERNAL ANALYSIS

3.1 Current Financial Performance

3.2 Strengths and Weaknesses
3.3 IFE Matrix
3.4 Competitive Profile Matrix