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Mary kay which is founded on 13th September ,1963 by Mary kay Ash. It is one of the
largest cosmetics company in the United States. It specialized in the sales of more than
200 product industry skin cream cosmetics fragrances .It mainly focus on women product
to that of man product .

It is one of the largest direct seller skins care an color cosmetics in the world .It has more
than 200 million of independent beauty consultant it more than 30 country world wide .It
is not just a ordinary cosmetics manufacturing company other than. It has conglomeration
of different services for different product to independent consultant services.

Mary Kay Inc. is a multi level marketing company that sells skin care and cosmetics
products. Mary Kay World Headquarters is located in Addison, Texas, United States, a
Dallas suburb. Mary Kay Ash founded Mary Kay Inc. on Friday, September 13, 1963.
Richard Rogers, Mary Kay's son, is the executive chairman, and David Holl is president
and was named CEO in 2006. A direct sales career allowed her the flexibility she needed
as a single mother raising three children.

There are some of the product which Mary Kay have in the market such as Bella perfume
,Skins freshener, Skins care moistures ,Dry skins Cleanser, different resources likes
lipsticks, lipslinear, lipsgloss. These product are highly demanded in the globalized market
in the globalized world. This company have a great history it good track record of
introduced new & innovative cosmetics product for its customer .It also offer rather
supports or give opportunity to people to earn money by selling product.

 
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The Direct Selling Association (DSA) is a highly regarded U.S. national trade association
of firms that manufacture and distribute goods and services sold directly to consumers
through an independent field sales force. Mary Kay Inc. has been a member of the DSA
since 1970, and Mary Kay executives have a history of involvement with the organization.
Several have served or currently serve on the governing board and have been instrumental
in shaping policies for the industry, particularly the Code of Ethics.p
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  pIndustry Awardsp
Mary Kay Inc. has been honoured with several DSA awards over the years: The DSA
awarded Mary Kay Inc. with its Vision for Tomorrow Award in 2002, 2006, and 2007 for
the company¶s community service efforts. In 2006, the Company also earned the

  
 


 from the DSA for its investment in independent sales force
education and the 


 for its 2005 Fall In Love advertising campaign. In
2002, Mary Kay Inc. received the Vision for Tomorrow Award for underwriting a
groundbreaking television documentary, "Breaking the Silence: Journeys of Hope," In
2001, the Company received the DSA Industry Innovation Award for its groundbreaking
Personal Web Site program, which assists the independent sales force with conducting
their businesses.

   
 

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It is the selling structure of Mary Kay .The company had an innovative sales force by way
of 1.3 million beauty consultants who were independent of the company. To be a active
player as in this company the consultant had to buy US$ 200 worth of products
additionally every quarter. The consultant was then trained by the company to conduct a
sales session through parties held at private homes. The income of the consultant was from
dual sources- from the sale of beauty products as well as from adding more saleswomen.
Each women started as a beauty consultant, a beauty consultant became a Senior
Consultant by recruiting two women as beauty consultant. A senior consultant received
4% of the commission made by her recruits. On recruiting four person, she moved up the
hierarchy to become a Team Leader and was eligible to earn 9% of the commission of her
recruits. If she recruited eight persons, she became eligible to be a future sales director. At
this position, she was expected to have 30 recruits (including 8 personal recruits) and sales
of US$ 16000 to become a sales director. She could then become a senior sales director
and nominate a personal recruit as a sales director in her place.

 
 

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Executives and sales managers at Mary Kay wanted to increase the number of quality
participants in the company¶s Star Consultant program, because many of the same
consultants were winning every quarter. They wanted more consultants to enjoy the
feeling of accomplishment that would come from doing well and being recognized for
their efforts. Ultimately, the company believed recognition of more consultants could lead
to a higher level of loyalty and even greater sales. The company realized that the eight
performance and reward levels previously established were not flexible enough to allow
wide participation. The reward values ranged from $20 to $350; however, the choices at
each level were fixed²there were no opportunities for consultants to choose rewards that
were meaningful to them. If a consultant personally liked the reward offered, they would
feel motivated to work toward it. If the standard gift was not appealing to another
consultant, the motivation was lost.


Mary Kay turned to GiftCertificates.com to offer a reward program that delivered
more flexibility to fit rewards to personal preferences of the consultants. The program
included a greater number of rewards to choose from in the generous list of merchants
available through the Super Certificate REWARD.
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Mary Kay believed that constant motivation and incentives to its salesperson would
improve its business. Mary Kay added a white GMC Jimmy to give variety to its sales
force. Mary Kay also believed in giving free products as gifts or bonuses in short periods.


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