Professional Documents
Culture Documents
Persona 1
Persona 1
Lauryn born 1999 is a UofT student majoring in CCIT and has used the
digital marketing expertise that she has picked up during her time at
UofT to build a large online following on her Instagram account
Has a follower count of over 1,000 followers, many of which are her
fellow UofT students
Her goals for her Instagram account: reach 2,000 followers by the
end of 2020 and increase engagement by 2%. She is also seeking
brand partnerships for her Instagram account.