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    Jack is a first-year finance student at UofT who saved money in his first year by buying textbooks from the UofT bookstore, but will not buy any textbooks going forward as part of his goal to save more. He lives in Toronto with his family and has 500 Instagram followers, where he posts about travel, fitness, and student life. His goals are to stay within a $200 monthly budget for non-essentials like textbooks and merch by only purchasing items on sale or with discounts.

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    Jack is a first-year finance student at UofT who saved money in his first year by buying textbooks from the UofT bookstore, but will not buy any textbooks going forward as part of his goal to save more. He lives in Toronto with his family and has 500 Instagram followers, where he posts about travel, fitness, and student life. His goals are to stay within a $200 monthly budget for non-essentials like textbooks and merch by only purchasing items on sale or with discounts.

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    © All Rights Reserved
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    112 views1 page

    Persona 2

    Uploaded by

    api-522562831
    Jack is a first-year finance student at UofT who saved money in his first year by buying textbooks from the UofT bookstore, but will not buy any textbooks going forward as part of his goal to save more. He lives in Toronto with his family and has 500 Instagram followers, where he posts about travel, fitness, and student life. His goals are to stay within a $200 monthly budget for non-essentials like textbooks and merch by only purchasing items on sale or with discounts.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    JACK PRICE

    UOFT STUDENT AND INSTAGRAM USER

    Jack born 2001 is a first-year UofT student majoring in finance and is


    very tech savvy and a frugal shopper. He bought all of his textbooks from
    the UofT Bookstore during first-year but as part of his goals of saving
    more money in the coming years, he is not planning on buying any
    textbooks at all going forwards.

    Jack is not easily swayed by celebrity endorsements. However, he is


    willing to trust the recommendations of his friends and prominent
    figures in the UofT community like Lauryn.

    Lives in Toronto with his family

    Has a follower count of about 500 followers, many of which are his
    friends and members of the UofT community

    Most of his Instagram posts are related to travel and fitness. He


    occasionally posts about student life at UofT.

    His goals are to keep within his monthly budget of $200 of non-
    essential items (such as textbooks and UofT merch). He doesn't buy
    anything unless it's on sale or if he has a discount code or gift
    certificate to use.

    Will be graduating in 2023

    He interacts with UofT related Instagram accounts regularly


    including the UofT Bookstore. He uses UofT related hashtags and
    tags @uoft and @uoftbookstores in his school related posts

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