ADPR 5920

Final Portfolio
Macy Ellis

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 Table of Contents

Cover Letter Template………………….3

Client Situation Statement

Client Outline……………………………..4
Target Audiences…………………………5
SWOT Analysis…………………………..7

Deliverables
Press Release……………………………..9
Media List/Pitch…………………………10
Social Media Plan……………………...13

References……………………………….22

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 Cover Letter Template

MACY ELLIS
macy_ellis@yahoo.com
(770) 561-8516
114 Rushin Dr. Athens, GA 30609

Cover Letter Recipient

Company
Company Address

Dear (name),

I am a public relations student at the University of Georgia, and I am delighted to submit my

application for (insert position) at (insert company). I admire the high quality and creative work
that your company is known for and the Grady college of Journalism and Mass Communications
has provided me with the public relations and media skills necessary to excel in this position.

I have a strong interest in digital media and worked as the social media coordinator for the
Baptist Collegiate Ministries at the University of Georgia from April 2019 to May 2020. I
learned how to manage multiple social media accounts, create a social media strategy to reach
UGA students between the ages of 18 and 22, and create visually pleasing graphics for use
across Instagram, Facebook, and the UGA BCM website.

During the summer of 2020, I worked as a videographer at Woodlands Camp in Cleveland, GA,
in addition to assisting with social media management. I gained experience in working on a tight
schedule and producing media quickly with fast turnovers. I also became proficient in Premiere
Pro.

I understand that your company is looking for an applicant who is proficient in social media
management, graphic design, and writing. I believe that my past work experiences combined
with what I have learned at Grady College make me a strong applicant. If you would like, I can
send additional examples of my previous work. I am prepared to work in a fast-paced
environment like that of (your company) and I believe that it is a place where I can grow my
skills and do what I am passionate about.

Thank you for your consideration. I look forward to hearing from you.

Best,

Macy Ellis

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 Client Situation Statement

Client Outline
Dynamite Clothing sells vintage recycled and contemporary clothing for men and
women. It was founded in 2001 by Lori Paluk and is located in downtown Athens on North
Jackson Street. They sell one-of-a-kind pieces and pride themselves on their more affordable
pricing than a typical vintage store. Their inventory is constantly changing, and Dynamite
Clothing is locally owned and managed. People can also bring in vintage clothing for Dynamite
to purchase. They are open seven days a week from 12 p.m. to 6 p.m. Due to the coronavirus
pandemic, they currently require masks inside the store at all times and allow no more than six
people inside the store at one time.

Their website, dynamiteathens.com, allows customers to view and purchase their clothing
online with $7 flat rate shipping. Being located in downtown Athens, Dynamite has lots of UGA
and Atlanta Braves themed clothing as well as a page on the website dedicated to those pieces.

Dynamite Clothing has an active Instagram page with over 7,000 followers where they
post new clothing, important updates, customer shoutouts and reply to questions and comments
from customers. They encourage shoppers to reach out through Instagram direct messages with
questions or comments. Their Facebook page, while less active, has 1,973 likes.

Dynamite’s major competitors are Agora Vintage, Cillie’s Clothing, Atomic Athens and
Indie South, all of which are Athens vintage clothing stores.

Lori Paluk is the founder of Dynamite. Rachel Barnes currently works as a buyer for
Dynamite, buying new and vintage clothing for sale at the store. Ally Smith works as a retail
specialist, and she created and helps manage Dynamite’s Instagram page.

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 Target Audiences

• Primary audience
o 18 to 22-year-old college students at the University of Georgia who use
Instagram, Facebook, or Twitter. They live either on the University of Georgia’s
campus or within 10 miles of campus. They have an interest in fashion, pop
culture, social media, art and music. They buy new clothes often and consider
themselves to be fashionable.
§ They may work a part-time job in addition to being a student or be
unemployed full-time students.
§ They speak English primarily and their household income is $100,000 per
year or more.
§ Audience persona: Emily is a sophomore at the University of Georgia
studying art history. She spends her free time studying, going out with
friends, listening to music, thrifting and working her part-time job at
Jittery Joes. Her parents are paying her college tuition and rent. She is
from Buford, GA, where her household income is around $112,000 per
year. She has accounts on Instagram, Twitter, Facebook, Snapchat and
TikTok. She knows that vintage style clothing is becoming popular and
she wants to keep up with trends. She buys clothes frequently and changes
her mind often about what she deems to be fashionable.
• Secondary Audiences
o Visitors of 18 to 22-year-old college students at the University of Georgia
§ Includes parents, siblings, and friends
§ Find themselves downtown to shop or eat but do not reside in Athens
§ They pass by the store and go inside to look around
§ Come from a household that makes $100,000 per year or more
§ Speak English as their primary language
§ Buy clothes frequently
§ Audience persona: Tonya’s daughter is a freshman at the University of
Georgia. Tonya is from Gainesville, GA, and she often visits Athens to
treat her daughter to dinner downtown. She and her daughter enjoy
shopping together, and while walking downtown her daughter suggests
that they go in some stores and look around. Tonya is an accountant and
her family makes $150,000 per year. She has two other children. She and
her husband are paying her daughter’s tuition. Tonya uses Facebook and
Instagram at least once a day.
o Potential Dynamite employees
§ Reside in Athens with 10 miles of downtown
§ Speak English primarily
§ Between the ages of 18 and 40
§ College students at the University of Georgia
§ Athens locals searching for part-time work
§ Interested in fashion, retail or vintage clothing
§ Have social media accounts on Instagram and Facebook

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 § Audience persona: Brooke is a senior at the University of Georgia. She is
a political science major who is interested in politics, fashion, music and
travel. She is looking for a part-time job in Athens to have until she
graduates. She has profiles on Instagram, Twitter, Facebook, Snapchat and
TikTok. She considers herself to be fashionable. She buys clothes
frequently and has shopped at Dynamite during her college career. She has
previous experience working at a boutique in her hometown and would be
open to doing something similar in Athens because she knows what it’s
like.
• Tertiary Audiences
o Those interested in collecting vintage goods
§ Between 30 and 70 years old
§ Live within 15 miles of Dynamite
§ Household income is over $100,000 per year
§ Have an account on Facebook or Instagram
§ Collect vintage items (at least two per year)
§ Speak English primarily
§ Audience persona: Sally is 55 years old. Her kids have moved out of the
house and she lives with her husband in Athens. In her free time, Sally
enjoys sewing, watching television with her husband and going to thrift
stores and yard sales to look for unique items. She and her husband are
retired and live a comfortable life, frequently taking trips together. They
also enjoy getting dinner together at The Last Resort. Sally is especially
interested in buying unique vintage clothing, so she frequents some
vintage stores in the area such as Dynamite.
o Those interested in selling vintage clothing
§ Over 18 years old
§ Speak English primarily
§ Social media users
§ Buy clothing frequently
§ Household income of over $85,000 per year but less than $150,000 per
year
§ Consider themselves to be stylish
§ Live within 15 miles of Dynamite
§ Has previously shopped at Dynamite
§ Audience persona: Ben is a 20-year-old college student at the University
of Georgia. His college tuition is paid for by his parents, but he works a
part-time job to pay for his rent. He has accounts on Instagram, Twitter
and Facebook. He considers himself to be a trendy person, but he doesn’t
think about fashion too much. He has been in Dynamite to look for a
sweater before. Sometimes to make extra money, he sells clothes to places
like Plato’s closet. He sells a vintage jacket that he got at Goodwill to
Dynamite because he knows that they buy vintage clothes. He makes $10
off of the sale and uses it to treat himself to lunch.

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 SWOT Analysis

Strengths Weaknesses Opportunities Threats

• Established • Higher prices • Expand website • Competitors
local brand than certain • Booth at • Covid-19
• Shoppers competing gatherings such • Changing
support a local stores as the Athens trends
business • Clothing style Farmer’s
• One-of-a-kind appeals to a Market
pieces sold niche • Partnering with
• Trendy audience local
• More • Only one influencers
sustainable location • Partnering with
than fast student brand
fashion ambassadors
• Constantly
changing
inventory

Strengths

Dynamite Clothing has been open since 2001, so it is well-known by Athens locals and
appears when UGA students search “shopping,” “clothing stores” or “vintage stores” on Google
Maps. There have been articles featuring Dynamite in the Red and Black. Dynamite’s 19 years
downtown give it an advantage over clothing stores that are just starting out. Many people also
prefer to support local businesses over chains like Urban Outfitters. This gives shoppers the
feeling that they are helping their city’s economy when they purchase from a locally owned
businesses like Dynamite. There has also been a push for shoppers to support local businesses as
they have been threatened by the covid-19 pandemic. Shopping at secondhand stores is also
more sustainable than buying brand new clothes. Dynamite has one-of-a-kind pieces that are
often no longer sold in the stores from which they originally came. This is an advantage for
people who like “rare” clothing that no one else has. They can be sure that no one else will show
up to the party with the same dress as them if they got it at Dynamite. The inventory is also
constantly changing, so shoppers can come into the store frequently and find new items. This
gives an incentive for shoppers to come into the store more often.

Weaknesses

Dynamite’s prices are higher than chain retailers such as Forever 21 or Old Navy.
Although the inventory is different, shoppers could be tempted to buy clothes somewhere
cheaper or search for lookalikes somewhere else. Thrift stores like Goodwill and America’s

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Thrift also have cheaper clothing. These chain thrift stores can also offer vintage clothing, but it
will take more time to find those items on the buyer’s end. Dynamite’s clothing also appeals to a
niche audience. Not everyone likes the type of clothing that Dynamite sells. For example, people
who don’t care as much about standing out or following trends may have no interest in
Dynamite’s clothing. Also, Dynamite appeals to mostly young people, between the ages of 18
and 25. Another weakness is that Dynamite only has one location in Downtown Athens, which
limits their shoppers to one city.

Opportunities

Dynamite could work towards expanding their website to include everything in the store.
The website currently only features their more recent inventory. They could also incorporate
more ways for shoppers to sort and organize clothes on the website so they can easily find what
they want. Dynamite could also have a booth at the Athens Farmer’s Market. They could bring
some of their new inventory for people to purchase and tell people about the store. Having a
booth would raise awareness about Dynamite, especially for people who wouldn’t have
otherwise heard of it. People often stop at every booth even if they are not necessarily interested.
Dynamite could also partner with local influencers like Danielle Carolan to promote their brand.
Having influencers pose in Dynamite’s clothing and tag Dynamite on Instagram will increase
traffic to the Instagram page. Student brand ambassadors could also be a way for Dynamite to
grow. Brand ambassadors tell their friends about a brand, promote them on social media and
usually have a coupon code in exchange for free or discounted clothing from the store.

Threats

Dynamites major competitors are Agora Vintage, Cillie’s Clothing, Atomic Athens and
Indie South. These are all vintage clothing stores located in Athens. While they each have their
own target audiences, there is overlap with Dynamite’s target audience. Online options to shop
for vintage clothing, such as Depop, are also gaining popularity among 18 to 22-year-old college
students. Covid-19 is also a threat to Dynamite. With less people out shopping, Dynamite will
get less revenue. Masks are required and only six people can currently be in the store at once.
They will have to rely more on their website as the pandemic continues. Another threat for
Dynamite is constantly changing trends. Right now, vintage clothing is in style, but they will
have to adapt as trends and demand changes.

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FOR IMMEDIATE RELEASE
Macy Ellis
(770) 561-8516
mle01716@uga.edu
Twitter: @macyleighellis

Alison M. Heard elected new president and CEO of Stifel Financial Corporation

ST. LOUIS, Oct. 15, 2020 — The board directors at Stifel elected Alison M. Heard as Stifel’s
new president and CEO at its quarterly meeting.

Heard will be Stifel’s first female CEO. She joined Stifel eight years ago and was promoted to
executive vice president of the company two years ago. She will now oversee Stifel’s day-to-day
operations.

Heard will replace Daniel Bredemus, who will now serve on the board of directors.

“I am thankful for the example that Mr. Bredemus has set and I look forward to leading our
company into the new year,” said Heard. “My past two years serving as vice president has
prepared to step into this new role and assume more responsibilities.”

U.S. Banker magazine placed her in the “Wall Street Top 10” this year. Fortune named Heard
one of the “50 Most Powerful Women in Business” in 2019.

For more information, visit stifel.com/press-alison-m-heard

About Stifel:
Founded in 1930, Stifel Financial Corporation specializes in financial services, mutual funds,
and asset management. Stifel is comprised of two million shareholders, 89 separate fund
portfolios, and over $3 billion in assets. Stifel prides itself on being one of the largest and most
trustworthy firms in the mutual funds business.

###

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 Media List
Outlet Contact Title Email Phone Social Category
Traditional
The Red Anna Culture culture@randb.com https://www.linkedin.com/in/a Athens
and Black Thomas Editor nna-t-b4699611a/ News

Flagpole Jessica Arts Editor jessica@flagpole.com 706- Athens

Smith 549- Culture
9523
The Faye Power Style and dheckert@modernluxury.com https://www.linkedin.com/in/f Luxury
Atlantan Vande Beauty aye-power-73546858/ Style
Magazine Vrede Contributor Instagram: @fayevandevrede

Digital
Brooke brooke@slashmgmt.com Instagram: @brookemiccio Fashion
Miccio Twitter: @brookemiccio and
linkedin.com/in/brookemiccio lifestyle
influencer
Arkeedah arkeedah@itsarkeedah.com Instagram: @itsarkeedah Fashion
McCormick Twitter: @itsarkeedah and
linkedin.com/in/arkeedahmcc lifestyle
ormick blogger

I chose because Anna Thomas because she is the culture editor for the Red and Black.
The Red and Black focuses on only UGA and Athens news, so the vast majority of readers will
be Athens locals or UGA students. Since Dynamites target audience is 18 to 22-year-old UGA
students, they need to market to only Athens readers. Fashion is a part of the culture of a city. At
the Red and Black, you must pitch to the editors rather than contributors. Anna has written about
Athens events and businesses in the past, and the Red and Black has published stories about
where to shop locally.

I chose Jessica Smith from Flagpole because Flagpole is known for writing about music,
art and culture in Athens. Like the Red and Black, Flagpole is designed for people who live in
Athens. Since Flagpole focuses specifically on arts, culture and events, a story about a sale at a
charming vintage clothing store downtown would make sense to be featured in the magazine. I
chose Smith specifically because she is the arts editor and she has a lot of past experience writing
about Athens music and newsworthy cultural events. Unfortunately, she did not have any social
media presence that I could find.

I chose Faye Power Vande Vrede with The Atlantan Magazine because The Atlantan has
a style and beauty section where they frequently publish pieces about vintage designer clothing
and accessories. Dynamite’s sale featuring vintage designer handbags could be featured here.
Readers of The Atlantan are interested in luxury, so I believe that they would be interested in the
handbags and more likely to purchase them than 18 to 22-year-old college students. I chose Faye
specifically because she has written specifically about vintage and retro designer bags recently
and she specializes in writing about designer fashion.

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 I chose Brooke Miccio as one of the influencers because she is a University of Georgia
alumni, so she has a large following in Athens. She has a highlight on her Instagram showing her
time in Athens. She has 98.3k followers on Instagram and has worked with clothing brands
frequently in the past. Her focus is fashion and lifestyle, so I thought she would be a good choice
to promote an Athens clothing store. Her YouTube channel discusses buying and wearing
clothes. She also caters her content towards college students, and the majority of shoppers at
Dynamite are 18 to 22-year-old UGA students.

I chose Arkeedah McCormick as one of the influencers because she is a Georgia-based

blogger and influencer who is known for using unique pieces in her outfits. Her Instagram has
11.1k followers. Dynamite sells one-of-a-kind vintage items that her audience would be
interested in. McCormick often tags clothing accounts on her posts. She also has a blog
(itsarkeedah.com) where she frequently posts about outfits that she has worn and where she got
the pieces. Arkeedah could feature Dynamite’s sale on her blog and link to different pieces.

Traditional Media Pitch

To: jessica@flagpole.com
Subject: Story Pitch: Dynamite Clothing Christmas Sale
From: macy_ellis@yahoo.com

Hi Jessica,

I am writing you concerning a story that will be interesting to your audience at Flagpole.
Dynamite Clothing will be having a Christmas Sale from December 18 to December 22. They
will be getting a new shipment of vintage, one-of-a-kind winter clothing and accessories for the
sale. The sale will feature vintage designer handbags from brands such as Gucci, Prada, Louis
Vuitton and more.

Your readers will be interested because fashion is an important part of Athens culture, and with
Christmas approaching, Dynamite is a great place to shop for local gifts that you can’t find
anywhere else in the city. The sale will be 50% off prices for the entire store. Flagpole readers
are interested in culture and would be intrigued to know about the rare luxury handbags.

I could connect you with the store owners and provide images of the new inventory should you
be interested. Please email me or call. I will call on Thursday to follow up with you.

Thanks,

Macy Ellis
Dynamite Clothing
(770) 561-8516

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 Social Media Pitch
Hello Brooke! I’m reaching out to see if you would be interested in working with Dynamite
Clothing in Athens, GA. We are hosting our Christmas sale from December 18 to December 22.
We are getting in a new shipment of winter clothing for the sale, including vintage luxury
handbags from Gucci, Prada, Louis Vuitton and more. We would love to have you style and
model some of our new inventory including the handbags for Instagram posts with the pieces
linked. We believe that your Athens fanbase will be interested in this sale. Please respond by
Friday if you are interested in partnering with us.

Thanks,
Macy

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 Platform: Instagram
Rationale: Instagram is a popular platform among college students ages 18 to 22, which make up
most of Dynamite’s customers. Since Instagram is focused mainly on photos, it is a good
platform to showcase Dynamite’s clothing styled on different individuals as well as new items.
Instagram also allows a company to link their clothing directly on a post. Stories disappear after
24 hours, so they can be used to highlight promotions, new items and flash sales. Stories can also
be made into highlights that stay on Dynamite’s page permanently but have the option to be
updated. Also, the stories will automatically pop up for Dynamite’s followers who are clicking
through their stories. This is beneficial because 18 to 22-year-olds have short attention spans.
Dynamite already has over 7,000 followers on Instagram and they interact with their followers
by answering questions about the clothes.

Post 1 (TRADITIONAL POST): Lainey looks fabulous in her new vintage sweatshirt from
Dynamite! Want to recreate this look? Come in this week to shop our new vintage sweaters,
cardigans, and sweatshirts to make sure you're ready for the holidays! #vintage #athensga
#vintagestyle (Sweater would also be linked on the post itself. When you click the sweater, you
are taken to the Dynamite website page.)

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Post 2: (story) Calling all shoe lovers! Swipe up to shop our collection of vintage Doc Martens!
Timeless, classic, and perfect for any occasion-- these boots won’t last long! (several stories
showing the different boots available where you can swipe up to purchase them on the website)

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Post 3 (HIGHLIGHT):

Highlight Name: Gameday Style

(The photos of clothing would be updated the week before every gameday according to what is
in stock)

First slide would stay the same:

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 Platform: Twitter
Rationale: Since tweets are so short, people are more likely to read the entirety of the message.
Tweets can also easily be shared, liked, and interacted with. Twitter allows users to quote tweets,
create threads, polls, and linked content. Twitter is a good platform for a brand to interact with
other users on the app in a more casual way than on Instagram or Facebook. Dynamite could
retweet tweets mentioning them or the fashion community in Athens. Twitter is also better for
talking about events that are happening that same day or in a few days. Like Instagram, Twitter
is good for reaching college students in Athens ages 18-22 as well as journalists. Users can also
follow topics on Twitter, such as “fashion” or “shopping.” This could allow Dynamite’s posts to
appear for users who do not follow them.

Post 1 (POLL): We just got a new shipment of winter clothing! Come in today from 12 p.m. to 6
p.m. to make you’re ready for the holidays. What’s your favorite event to rock your new winter
clothing?

Option 1: Picking out a Christmas tree

Option 2: Ice Skating with friends
Option 3: Looking at Christmas lights
Option 4: Window Shopping

Post 2: It’s giveaway time! Dynamite is here to make sure you’re ready to take on the colder
weather in style! Reply telling us what trend you’re most excited to rock this fall and you’ll be
entered to win a $50 gift card! #athensga #giveaway #vintagestyle

Post 3 (QUOTE TWEET): We’re obsessed with Taylor’s quarantine look! Want to recreate it?
Shop our online collection of unique vintage sweaters here: (link to page) #vintagestyle
#athensga #quarantinestyle #taylorswift

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 Platform: Facebook
Rationale: Facebook is the middle ground between Instagram and Twitter because photos and
text are important to the platform. You can write longer captions to go along with your graphics.
Facebook users are generally older than Instagram or Twitter users, so Dynamite shoppers who
aren’t 18 to 22 but fall into the over 30 age range and live in Athens may only see Dynamite’s
posts on Facebook. Facebook also allows users to RSVP to events, add them to their calendar
and see who else is attending. The platform will also remind users about upcoming events that
they RSVP. Users can invite their friends to events as well. People can also share Dynamite's
content on their own Facebook page. Facebook is overall more suitable for slightly longer
content. Facebook also has 24-hour stories that can be used for flash sales and important updates.
More people are likely to view stories than a post because they pop up automatically and usually
have less information to process.

Post 1: Doc Martens are our pick for the perfect fall shoe! Come in this week to grab a pair of
our vintage Doc Martens just in time for the cooler weather. These boots are timeless, classic,
and will last a lifetime. Plus, they look good with just about anything. See how Macy styles them
4 different ways below! Shop our Docs here: (link to website)

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Post 2 (EVENT): Mark your calendars because our Thanksgiving sale is this weekend! Starting
Friday, enjoy 30% off of regular price items and 50% off clearance! Our new winter inventory
will also be up for grabs! Come shop our new sweaters, jackets, hats, scarves, sweatshirts, and
more. There’s something for everyone at Dynamite this weekend! We are open 12 p.m. to 6 p.m.
Friday through Sunday.

Event name: Dynamite Clothing Thanksgiving Sale

Event time: Nov. 27 – Nov. 30
Public – hosted by Dynamite Clothing
143 N Jackson St. Athens, GA 30601

Event graphic:

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Post 3 (STORY):

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 References

About. (n.d.). Dynamite Athens. Retrieved December 4, 2020, from

https://shopdynamiteathens.com/about

Anna T. (n.d.). LinkedIn. https://www.linkedin.com/in/anna-t-b4699611a/

Arkeedah M. (n.d.). LinkedIn. https://www.linkedin.com/in/arkeedahmccormick/

Brooke Miccio. (n.d.). LinkedIn. https://www.linkedin.com/in/brookemiccio/

Carollan, D. (n.d.-b). daniellecarolan. Instagram. https://www.instagram.com/daniellecarolan/

Contact Us. (n.d.). The Atlantan. https://atlantanmagazine.com/Contact-Us

Dynamite Clothing. (n.d.-a). Dynamite Clothing. https://www.dynamiteathens.com

Dynamite Clothing. (n.d.-b). Facebook. https://www.facebook.com/Dynamite-Clothing-

50098952326

Dynamite Clothing (@DynamiteAthens) | Twitter. (n.d.). Twitter.

https://twitter.com/DynamiteAthens

dynamiteathens. (n.d.). Instagram. https://www.instagram.com/accounts/login/

Faye Power. (n.d.). LinkedIn. https://www.linkedin.com/in/faye-power-73546858/

Flagpole Magazine. (2020, August 27). Contact Us. Flagpole. https://flagpole.com/contact-us/

McCormick, A. (n.d.-a). Arkeedah McCormick. Twitter. https://twitter.com/itsarkeedah

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McCormick, A. (n.d.-b). Fashion. ItsArkeedah.Com.

http://www.itsarkeedah.com/search/label/Fashion

McCormick, A. (n.d.-c). itsarkeedah. Instagram. https://www.instagram.com/itsarkeedah/

Miccio, B. (n.d.-a). bmic. Twitter. https://twitter.com/brookemiccio

Miccio, B. (n.d.-b). brookemiccio. Instagram. https://www.instagram.com/brookemiccio/

Our Staff. (n.d.). The Red and Black. https://www.redandblack.com/site/staff.html

Shop Local: Cool Finds in downtown Athens. (2020, September 26). The Red and Black.
https://www.redandblack.com/guides/athens/shop-local-cool-finds-in-downtown-

athens/article_82b06b9c-0032-11eb-bcc8-ff5b90934369.html

Smith, J. (n.d.). Jessica Smith, Author at Flagpole. Flagpole.

https://flagpole.com/author/jessicasmith/

Swift, T. (n.d.). Taylor Swift. Twitter. https://twitter.com/taylorswift13

Thomas, A. (2020, October 10). 4 In Person Athens Events Happening in October. The Red and
Black. https://www.redandblack.com/culture/4-in-person-athens-events-happening-in-

october/article_ad158f0e-0a9e-11eb-8b08-9b1e8ac389fb.html

Vande Vrede, F. (2020, August 13). Trendwatch: Retro Style Goods Of The Season. The

Atlantan. https://atlantanmagazine.com/trendwatch-retro

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