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  • IMC Case Study Link RqQ9aPY9zC

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    Abhinav Mukherjee
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    The document lists product information and links for various Harvard Business School case studies relating to integrated marketing communications. The case studies cover topics such as managing IMC for Cunard Line Ltd., positioning and communications strategy for a new weight loss drug, optimizing promotional spending for Reliance Baking Soda, expanding an oral care group in India, and selecting new creative campaigns for brands like Mountain Dew and Inside Intel. Spreadsheet files are also provided as supplemental materials for some of the case studies.

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    The document lists product information and links for various Harvard Business School case studies relating to integrated marketing communications. The case studies cover topics such as managing IMC for Cunard Line Ltd., positioning and communications strategy for a new weight loss drug, optimizing promotional spending for Reliance Baking Soda, expanding an oral care group in India, and selecting new creative campaigns for brands like Mountain Dew and Inside Intel. Spreadsheet files are also provided as supplemental materials for some of the case studies.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    41 views1 page

    IMC Case Study Link RqQ9aPY9zC

    Uploaded by

    Abhinav Mukherjee
    The document lists product information and links for various Harvard Business School case studies relating to integrated marketing communications. The case studies cover topics such as managing IMC for Cunard Line Ltd., positioning and communications strategy for a new weight loss drug, optimizing promotional spending for Reliance Baking Soda, expanding an oral care group in India, and selecting new creative campaigns for brands like Mountain Dew and Inside Intel. Spreadsheet files are also provided as supplemental materials for some of the case studies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    IMC case study links

    Product Information:

     Cunard Line Ltd.: Managing Integrated Marketing Communications 594046-PDF-ENG


    https://hbsp.harvard.edu/tu/5ba3e3b3
     Kingsford Charcoal 506020-PDF-ENG
    https://hbsp.harvard.edu/tu/392c47ba
    o Kingsford Charcoal, Spreadsheet XLS218-XLS-ENG
    https://hbsp.harvard.edu/tu/32c4cdae
     Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief
    Case) 4240-PDF-ENG
    https://hbsp.harvard.edu/tu/c74aee50
     Reliance Baking Soda: Optimizing Promotional Spending (Brief Case) 4127-PDF-ENG
    https://hbsp.harvard.edu/tu/b39b696c
     Suave 585019-PDF-ENG
    https://hbsp.harvard.edu/tu/c6b0d64e
     PSI India--Will Balbir Pasha Help Fight AIDS? (A) 507032-PDF-ENG
    https://hbsp.harvard.edu/tu/f36cf390
     Mountain Dew: Selecting New Creative 502040-PDF-ENG
    https://hbsp.harvard.edu/tu/fa95f890
    o Mountain Dew: Selecting New Creative, Spreadsheet XLS203-XLS-ENG
    https://hbsp.harvard.edu/tu/fcf5c4e2
     Inside Intel Inside 502083-PDF-ENG
    https://hbsp.harvard.edu/tu/b5b998c5
    o Inside Intel Inside, Spreadsheet XLS205-XLS-ENG
    https://hbsp.harvard.edu/tu/df21e0c8
     Hasbro Games: POX (A) 505046-PDF-ENG
    https://hbsp.harvard.edu/tu/f35adaaa
     Hasbro Games: POX (B) 505047-PDF-ENG
    https://hbsp.harvard.edu/tu/67cc6536
     Cottle-Taylor: Expanding the Oral Care Group in India 4350-PDF-ENG
    https://hbsp.harvard.edu/tu/ad537453
    o Cottle-Taylor: Expanding the Oral Care Group in India, Student Spreadsheet
    4356-XLS-ENG
    https://hbsp.harvard.edu/tu/3d12a3a3

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