HashtagHolidays

Last year...
#InternationalWomensDay was used
3,620,641 times on social, from B2B tech
brands to NPOs.

The North Face’s petition-driven #EarthDay

campaign was discussed more than 1,400
times on social.

#Pride was used 3,067,725 times

on social.

The 2019 Video Music Awards (#VMAs) was

mentioned 3,584,948 times by artists, viewers
and brands.

#ElectionDay had a 79% positive sentiment

rating on social. Join the conversation this year
with brands like Patagonia, Levi’s and Lyft.

#BlackFriday generates negative press each

year, and alternatives like #OptOutside are
growing, but consumer sentiment on social
remained positive at 73%.

#HashtagHolidays | bit.ly/hashtagholidays2020
Last year...
#BlackHistoryMonth was celebrated 1,637,674
times on social.

#KindnessDay was used to spread the love

1,693 times.

#DonutDay was used on social 9,115 times by

donut brands and lovers alike.

Starbucks’ 2019 campaign for #NationalCoffeeDay

celebrated their customers and highlighted
customer experience by using social poll data.

#ShopSmall was used over 80,000 times with

more than 76,000 engagements by brands like
IndieBound and American Express.

#GivingTuesday was mentioned more than

57,000 times on social, with over 800,000
enagements. In 2020, take this opportunity to
partner with a nonprofit!

#HashtagHolidays | bit.ly/hashtagholidays2020
 #NationalMentorMonth

Sun Mon Tue Wed Thu Fri Sat

January
2 3 4

6 7 9 10 11

12 15 17 18

19 21 22 24

26 28 29 30 31

New Year’s Day Get To Know Your Customers Day

1 16
#NewYearsDay #GetToKnowYourCustomersDay
77th Golden Globe Awards Martin Luther King Jr. Day
5 20
#GoldenGlobes #MLKDay
National Bubble Bath Day Sundance Film Festival
8 23
#NationalBubbleBathDay #Sundance (1/23-2/2)
National Sticker Day Chinese New Year
13 25
#NationalStickerDay #ChineseNewYear (1/25-2/8)
Dress Up Your Pet Day Community Manager
14 27
#DressUpYourPetDay Appreciation Day
#CMAD

#HashtagHolidays | bit.ly/hashtagholidays2020
 #BlackHistoryMonth

Sun Mon Tue Wed Thu Fri Sat

February
1

3 7 8

10 11 12 13 15

16 18 19 20 21

23 24 26 28 29

The Big Game Valentine’s Day

2 14
#SuperBowlLIV #ValentinesDay
World Cancer Day Random Acts of Kindness Day
4 17
#WorldCancerDay #KindnessDay
World Nutella Day National Margarita Day
5 22
#WorldNutellaDay #NationalMargaritaDay
New York Fashion Week Mardi Gras
6 25
#NYFW (2/6-2/13) #MardiGras
92nd Academy Awards National Retro Day
9 27
#Oscars2020 #NationalRetroDay

#HashtagHolidays | bit.ly/hashtagholidays2020
 #WomensHistoryMonth

Sun Mon Tue Wed Thu Fri Sat

March
1 2 3 4 5 7

9 10 11 12 14

15 16 18 19 20

22 24 26 27

29

Employee Appreciation Day 23 National Puppy Day

6
#EmployeeAppreciationDay #NationalPuppyDay
International Women’s Day Waffle Day
8 25
#InternationalWomensDay #WaffleDay
2020 South by Southwest Earth Hour Day
13 28
#SXSW (3/13-3/22) #EarthHour

17 St. Patrick’s Day National Doctors’ Day

30
#StPatricksDay #NationalDoctorsDay
International Day for the International Transgender
21 31
Elimination of Racial Day of Visibility
Discrimination #TransDayOfVisibility
#IDERD

#HashtagHolidays | bit.ly/hashtagholidays2020
 #StressAwarenessMonth

Sun Mon Tue Wed Thu Fri Sat

April
=
3 4

5 6 8 9

12 13 14 17 18

19 20 21 24 25

27 28 29 30

April Fools’ Day Tax Day

1 15
#AprilFools #TaxDay
Equal Pay Day National High Five Day
2 16
#EqualPayDay #HighFiveDay
World Health Day Earth Day
7 22
#WorldHealthDay #EarthDay
Coachella World Book Day
10 23
#Coachella (4/10-4/19) #WorldBookDay

11 National Pet Day 26 Lesbian Visibility Day

#NationalPetDay #LesbianVisibilityDay

#HashtagHolidays | bit.ly/hashtagholidays2020
 #APAHM

Sun Mon Tue Wed Thu Fri Sat

May
1 2

3 6 7 8 9

11 13 14 16

17 18 19 20 22 23

24 26 27 28 29 30

31

Star Wars Day National Chocolate Chip Day

4 15
#MayThe4thBeWithYou #ChocolateChipDay
National Teachers’ Day Global Accessibility
5 21
#ThankATeacher Awareness Day
#AccessibilityAwarenessDay
Mother’s Day
10
#MothersDay Memorial Day
25 #MemorialDay
International Nurses Day
12
#NursesDay

#HashtagHolidays | bit.ly/hashtagholidays2020
 #Pride

Sun Mon Tue Wed Thu Fri Sat

June
1 2 3 4

7 9 10 12 13

16 18 20

22 23 24 25 26 27

28 29

National Donut Day Native American Citizenship Day

5 15
#DonutDay #NativeAmericanCitizenshipDay
Higher Education Day Vidcon
6 17
#HigherEducationDay #Vidcon (6/17-6/20)
Best Friends Day Juneteenth
8 19
#BestFriendsDay #Juneteenth
Bonnaroo Music Festival Father’s Day
11 21
#Bonnaroo (6/11-6/14) #FathersDay
Flag Day Social Media Day
14 30
#FlagDay #SMDay

#HashtagHolidays | bit.ly/hashtagholidays2020
 #NationalIceCreamMonth

Sun Mon Tue Wed Thu Fri Sat

July
2 3 4

5 6 8 9 10 11

12 15 16 18

21 22 23 25

27 28 29 31

International Joke Day National Ice Cream Day

1 19
#TellAJoke #NationalIceCreamDay
World Chocolate Day 20 National Lollipop Day
7
#WorldChocolateDay #NationalLollipopDay
Amazon Prime Day National Tequila Day
13 24
#PrimeDay #NationalTequilaDay
Bastille Day Parents’ Day
14 26
#BastilleDay #ParentsDay
World Emoji Day International Day of Friendship
17 30
#WorldEmojiDay #FriendshipDay

#HashtagHolidays | bit.ly/hashtagholidays2020
 #BackToSchoolMonth

Sun Mon Tue Wed Thu Fri Sat

August
1

2 4 5 6 7

9 11 12 13 14

16 17 18 20 21
=
23 24 25 27 29

30 31

National Watermelon Day World Photo Day

3 19
3
#WatermelonDay #WorldPhotoDay
International Cat Day Black Women’s Equal Pay Day
8 22
8
#InternationalCatDay #BlackWomensEqualPayDay
National S’mores Day National Dog Day
10 26
10
#NationalSmoresDay #NationalDogDay
National Relaxation Day August 28th
15 28
#NationalRelaxationDay 15 #August28th

#HashtagHolidays | bit.ly/hashtagholidays2020
 #HispanicHeritageMonth (9/15-10/15)

Sun Mon Tue Wed Thu Fri Sat

September
1 2

8 9 10 11

13 14 15 16 17 18 19

20 22 24 25 26

27 28

World Wildlife Day National Video Games Day

3 12
#WorldWildlifeDay #VideoGamesDay
World Sexual Health Day International Peace Day
4 21
#SexualHealthDay #DayOfPeace
International Day of Charity Celebrate Bisexuality Day
5 23
#InternationalDayOfCharity #BisexualityDay
Read a Book Day National Coffee Day
6 29
#ReadABookDay #NationalCoffeeDay
Labor Day International Podcast Day
7 30
#LaborDay #InternationalPodcastDay

#HashtagHolidays | bit.ly/hashtagholidays2020
 #HispanicHeritageMonth (9/15-10/15)

Sun Mon Tue Wed Thu Fri Sat

October
1 2 3

5 6 7 9

13 14 17

18 19 20 21 22 23

25 26 27 28 29 30

National Taco Day Pregnancy & Infant Loss

4 15
#NationalTacoDay Remembrance Day
#PregnacyInfantLoss
Budget Day (Ireland)
8
#BudgetDay National Boss Day
16
#NationalBossDay
World Mental Health Day
10
#WorldMentalHealthDay United Nations Day
24
#UNDay
National Coming Out Day
11
#NationalComingOutDay Halloween
31
#Halloween
Indigenous Peoples’ Day
12
#IndigenousPeoplesDay

#HashtagHolidays | bit.ly/hashtagholidays2020
 #Movember

Sun Mon Tue Wed Thu Fri Sat

November
1 2 4 5 6 7

9 10 12 14

15 16 17 18 19
= 21

22 23 24 25

29

Election Day (U.S.) Thanksgiving

3 26
#ElectionDay #Thanksgiving
S.T.E.M/S.T.E.A.M Day Black Friday
8 27
#STEMSTEAMDay #BlackFriday
Veterans Day Small Business Saturday
11 28
#VeteransDay #ShopSmall
World Kindness Day Cyber Monday
13 30
#WKD #CyberMonday
Latinx Women’s Equal
20
Pay Day
#EqualPayDay

#HashtagHolidays | bit.ly/hashtagholidays2020
 #HumanRightsMonth

Sun Mon Tue Wed Thu Fri Sat

December
1 2 5

6 11 12

13 14 15 16 17 18 19

20 21 22 24 25 26

27 29 30

Giving Tuesday International Children’s Day

1 9
#GivingTuesday #ChildrensDay
International Day of Human Rights Day
3 10
Persons with Disabilities #HumanRightsDay
#IDPD
Festivus
National Cookie Day 23
4 #Festivus
#NationalCookieDay
Card Playing Day
National Cotton Candy Day 28
7 #CardPlayingDay
#NationalCottonCandyDay
New Year’s Eve
National Brownie Day 31
8 #NYE
#NationalBrownieDay

#HashtagHolidays | bit.ly/hashtagholidays2020