LATCO​ ​GEORGE

♛​STRATEGIC​ ​MARKETING​♛
☯IDEA​ ​NO.1☯

EMOTIONS:-​ ​REWARD​ ​(​THE​ ​SOLUTION​ ​TO​ ​A​ ​CERTAIN​ ​PROBLEM/REWARD​ ​FOR​ ​AN​ ​ACTION​)
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​-​ ​PUNISHMENT​ ​(FEELING​ ​OFF​ ​PAIN/REGRET/MISSING​ ​OUT/FEAR​)

-PAINT​ ​A​ ​PICTURE​ ​OF​ ​THEIR​ ​PREZENT​ ​STATUS​ ​QUO,SHOWING/​ ​PROVING/EXPLAINING​ ​HOW
THEIR​ ​HABITS​ ​ARE​ ​BAD​ ​OR​ ​LEADING​ ​TO​ ​A​ ​UNHAPPY​ ​LIFE.

-SHOW​ ​THEM​ ​YOUR​ ​PRODUCT/SERVICE​ ​AND​ ​HOW​ ​IT​ ​S​ ​A​ ​SOLUTION​ ​TO​ ​THEIR​ ​PROBLEMS​ ​OR
IT​ ​S​ ​A​ ​REWARD​ ​FOR​ ​ACTING​ ​A​ ​CERTAIN​ ​WAY​(CALL​ ​TO​ ​ACTION).

-PERSUADE/CHANGE​ ​THEIR​ ​PERSPECTIVE​ ​ABOUT​ ​THE​ ​WAY​ ​THEY​ ​THINK/ABOUT​ ​THEIR

CURRENT​ ​HABITS.

-IN​ ​VIDEO​ ​OR​ ​TEXT​ ​FORMAT:

☀΍​ ​STRUCTURE​ ​΍☀

1. ȲPREZENTATION:​ ​PREZENT​ ​THE​ ​STATUS​ ​QUO​ ​OFF​ ​YOUR​ ​ ​CURRENT​ ​CUSTOMERS​ ​TO
SEARCH​ ​FOR​ ​OTHER​ ​CUSTOMERS​ ​WITH​ ​THE​ ​SAME​ ​INTERESTS/HOBBIES/HABITS.

2. Ȳ​ ​RESEARCH​ ​AND​ ​ANALIZE​ ​THE​ ​IDEAL​ ​CUSTOMERS​ ​PORTFOLIO(ONLINE​ ​RESEARCH

TO​ ​DETERMINE​ ​THE​ ​ACTIONS​ ​OF​ ​THE​ ​PROSPECT).

3. ȲAPPEAL​ ​TO​ ​THEIR​ ​EMOTIONS​ ​(PAIN;​ ​THE​ ​WAY​ ​IT​ ​S​ ​AFFECTING​ ​THEM:
HEALTH,HAPPINESS,​ ​SADNESS,​ ​OTHERS​ ​SORROUNDING).

4. ȲPREZENTATION:​ ​PRODUCT​ ​OR​ ​SERVICE​ ​AS​ ​THE​ ​SOLUTION​ ​OR​ ​AS​ ​A​ ​REWARD.

5. ☄ʇ☂TRENDSTACK.☂ʇ☄

ƝRESUMEE;Ɲ

ͽPAINT​ ​A​ ​PICTURE​ ​OF​ ​HOW​ ​THEIR​ ​SAD​ ​AND​ ​WHY​ ​THEY​ ​SHOULD​ ​CHANGE​ ​THROUGH​ ​A
CINVING​ ​TEXT​ ​OR​ ​VIDEO,​ ​USE​ ​PHOTOS​ ​COLOURS​ ​ACCORDING​ ​TO​ ​YOUR​ ​IDEAL​ ​CLIENT,
APPEAL​ ​TO​ ​THEIR​ ​EMOTION,​ ​THEN​ ​PREZENT​ ​YOUR​ ​PRODUCT.ͽ

♚OTHER♚​:​TIME,​ ​AGE,​ ​MONEY,​ ​GENDER,​ ​HOBBY,​ ​INTERESTS,​ ​COMUNITY,​ ​JOB,​ ​SOCIAL,

STATUS​.

MARKETINGMEDIA555@GMAIL.COM

ɤɤɤɤɤɤɤ