ASSIGNMENT

Q1. Underline the citations in the following example. Which is a summary and which a
quotation? What are the advantages of each?

Smith (2009) argues that the popularity of the Sports Utility Vehicle (SUV) is irrational, as
despite their high cost most are never driven off-road. In his view ‘they are bad for road safety,
the environment and road congestion’ (Smith, 2009: 37).

Q2. Read the following text example, from a comparison of ‘technology readiness’ in
Chinese and American consumers, and answer the questions below.

The extent to which consumers desire to use new technology is commonly influenced by factors
such as consumer attitudes toward specific technologies (Bobbit and Dabholkar, 2001; Curran et
al., 2003), the level of technology anxiety exhibited by consumers (Meuter, Ostrom, Bitner and
Roundtree, 2003), and consumer capacity and willingness (Walker, Lees, Hecker and Francis,
2002). Mick and Fournier (1998) argue that consumers can simultaneously exhibit positive
feelings (such as intelligence and efficacy) and negative feelings (such as ignorance and
ineptitude) towards new technology. Venkatesh (2000) found that ‘computer playfulness’ and
‘computer anxiety’ serve as anchors that users employ in forming perceptions of ease of use
about new technology.

(a) How many sources are mentioned here?

(b) What was the subject of Meuter, Ostrom, Bitner, and Roundtree’s research?
(c) Which source contrasted the fear of computers with playing with computers?
(d) Which source examined the paradox of positive and negative attitudes to computers?
(e) How many sources are cited that studied attitudes to particular technologies?

Q3. Following questions are based on signal phrases:

1. Which quote do you think is integrated more smoothly and effectively? Remember to think
about both credibility and relevance.

In his book Bobby Fischer Teaches Chess, chess champion Bobby Fisher (1966) explains the
object of chess for beginners. He writes, "The object of Chess is to attack the enemy King in
such a way that it cannot escape capture" (p. 20). Since beginning chess players tend to initiate a

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game without a strategy in mind, Fischer's explanation provides important guidance to help them
focus.

In his book, Bobby Fisher (1966) writes, "The object of Chess is to attack the enemy King in
such a way that it cannot escape capture" (p. 20). This quote speaks for itself for people who are
just learning to play Chess.

2. Which quote do you think is integrated more smoothly and effectively? Remember to think
about both credibility and relevance.
A team of medical faculty from Athens, Greece, found “Death rates for males are substantially
higher than for females for every age group of children and youth, but the largest difference
occurs among teens, ages 15 to 19” (Goutas, et al., 2011, p. 11).

In a worldwide study of child mortality rates, a team of medical faculty from Athens, Greece,
found “Death rates for males are substantially higher than for females for every age group of
children and youth, but the largest difference occurs among teens, ages 15 to 19” (Goutas, et al.,
2011, p. 11). Because this study did not address the cause of death, this data would suggest
further investigation into the causes of deaths for males between the ages of 15 and 19 would be
necessary.

Q4. Summarize Tyler's definition of culture and cite the source appropriately:
Culture, taken in its wide ethnographic sense, is that complex whole which includes knowledge,
belief, art, morals, law, custom, and any other capabilities and habits acquired by man as a
member of society. The condition of culture among the various societies of mankind, in so far as
it is capable of being investigated on general principles, is a subject apt for the study of laws of
human thought and action.
(Sir Edward Burnett Tylor (1871)  Primitive Culture. London: J Murray.)

Sources:

Bailey, S. (2011). Academic Writing : A Handbook for International Students (Third ed.). London
& New York: Routledge. Q1 (Pg. No. 63) Q2 (Pg. No 72-73)

Q3https://owl.excelsior.edu/research/drafting-and-integrating/drafting-and-integrating-signal-
phrases-activity/

Q4 http://www.uefap.com/writing/exercise/cite/citeex1.htm

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