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  • And What You Can Do About It.: Your Sales Pitch Sucks!

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    Vishesh Gupta
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    This document provides advice on improving sales pitches by focusing on the audience rather than the company. It notes that typical pitches focus too much on details about the company rather than addressing the audience's problems and how the company can help solve them. It recommends asking three questions - who is the audience, what is their problem, and how can you help - to create a more effective pitch that centers on the audience and presents options for addressing their needs. Reframing pitches in this way around the audience's perspective and pain points, using examples of how others were helped, is advised to generate more interest, sales, and profits.

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    This document provides advice on improving sales pitches by focusing on the audience rather than the company. It notes that typical pitches focus too much on details about the company rather than addressing the audience's problems and how the company can help solve them. It recommends asking three questions - who is the audience, what is their problem, and how can you help - to create a more effective pitch that centers on the audience and presents options for addressing their needs. Reframing pitches in this way around the audience's perspective and pain points, using examples of how others were helped, is advised to generate more interest, sales, and profits.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    22 views51 pages

    And What You Can Do About It.: Your Sales Pitch Sucks!

    Uploaded by

    Vishesh Gupta
    This document provides advice on improving sales pitches by focusing on the audience rather than the company. It notes that typical pitches focus too much on details about the company rather than addressing the audience's problems and how the company can help solve them. It recommends asking three questions - who is the audience, what is their problem, and how can you help - to create a more effective pitch that centers on the audience and presents options for addressing their needs. Reframing pitches in this way around the audience's perspective and pain points, using examples of how others were helped, is advised to generate more interest, sales, and profits.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 51

    Your Sales Pitch Sucks!

    and what you can do about it.

    BLUE LOBSTER
    Do you have an awesome
    company, product or service?
    Do you pitch to clients?
    Here is what 95% of companies do
    We are ABC company

    ABC
    We have shops everywhere

    ABC
    We sell amazing products

    ABC
    We are innovative

    ABC
    We have won many awards

    ABC
    Our clients love us

    ABC
    Does this sound familiar?
    So what’s the problem?
    The audience does NOT care!
    They don’t care about all your shops
    They don’t care about your awards
    They don’t care about your logo

    ABC
    Yes, we know. It’s a shocker!
    But seriously
    The audience only cares about themselves
    and what you can do for them!
    So change your pitch!
    Focus on the audience
    Before you pitch ask these 3 questions
    Who is the audience?
    What’s their problem?
    How can you help?
    So when you pitch, it’s more like this…
    We are the Dentistry
    We have looked at your situation
    We are here to help
    We understand you are facing this problem
    Based on our experience,
    you have two options…
    Option A
    Option B
    We recommend option B because….
    Better results, happier clients
    Here is a story about how we helped Bob…
    If you want to know more…
    Do you see the difference?
    It’s not about you
    It’s about the audience
    and how you can help
    Ready to change your pitch?
    Ask the 3 questions
    Who is the audience?
    !

    What’s their problem?


    !

    How can you help?


    Now create your new pitch
    The result?
    More interest
    More sales
    More money
    BLUE LOBSTER
    We help you create presentations that win business.

    www.bluelobster.co A Slides That Rock Company

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