L T P C

GEDY 129 BUSINESS ANALYTICS

3 1 0 4
OBJECTIVES:
 To expose with the fundamentals of business analytics
 To understand different types of data and presentation
 To visualize data and data modelling
 To Know various predictive analytic techniques
 To apply prescriptive analytical measures

MODULE I INTRODUCTION 9+3

Introduction to business analytics, Need of Analytics, Business analytics vs business

analysis, Business intelligence vs Data Science, Data Analyst Vs Business Analyst,
Types of Analytics, Tools for Analytics- An overview
MODULE II DATA PREPARATION AND INTEGRATION
Data types, properties and sources; Unstructured, Semi-structured
and structured
MODULE III DESCRIPTIVE ANALYTICS 9+3
Descriptive statistics, data visualization, data modelling, sampling and estimation and
statistical inference
MODULE IV PREDICTIVE ANALYTICS 9+3

Regression analysis, Forecasting techniques, Data mining, and spread sheet

modelling
MODULE V PRESCRIPTIVE ANALYTICS 9+3
Linear optimizations and applications, and Decision analysis
L – 45; T – 15; Total Hours – 60

TEXT BOOKS:
1. James Evans, ‘Business Analytics’, Pearson Education Ltd, Second Edition
(2017)

REFERENCES:
1. Marc J.Schniederjans, Dara G.Schniederjan, and Christopher M.Starkey,
‘Business Analytics, Principles, Concepts, and Applications, What, Why and
How?’, Pearson (2014)
2. Sandeep Rakshit, R for Beginners, McGraw Hill (2017)
OUTCOMES:
After completion of the students will be able to
 expose with the fundamentals of business analytics
 understand different types of data and presentation
 visualize data and data modelling
 Know various predictive analytic techniques
 Apply prescriptive analytical measures