# In the emerging market a brand is becoming a good brand when it is recognized/approved by a

customer. Because every customer has that power to rectify does that brand is a good brand or not. It
totally depends on consumer perception and a consumer perception only changed if that organization
achieves customer satisfaction via there service.

# Three factors that actually influence emerging markets to establish theirs. Brand promotion totally
works when it grabs mass customers' attention. In emerging market organization is more focus on the
word of mouth promotion strategy. Nowadays this modern technology helps to spread the brand
experience via sharing customer reviews towards others. Because this is the easiest way to spread brand
name towards the other consumers' minds. The promotion is considered successful at that time If that
particular product sales increase. For example, we know that right now GP user rate is higher rather
than other mobile operators. In that sense, Banglalink is considered a medium category brand that still
not fulfilled the developed brand's criteria. Last year the create promotion add with sakib khan and
Nusrat Faria even though the promotion add is too long but they successfully grab customers mind and
the actual sales rate automatically increase more than before.

When customers decide to purchase any particular product they went to store when they went store
they see the product packaging and the quality (which actually sometimes helps the customers took a
decision ) sometimes the salesperson also gives them detailed information about the product. This is
called the store experience.

# After hearing the word of mouth and the positive review of the product consumer first consider the
product (This review create positive impression towards that particular brands). After that, they would
like to take personal reviews from their friends and family member, after that they purchase and do
experience (are that product good or not), after that they share their experience and finally became to
be a loyal customer. It is really a tough task to make a normal customer into loyal customers. If any
organization can make their normal customer into a loyal customer it might be considered the success
of that brand.

#Majority of the customers rely on suggestions from their friends and family members. For example,
when we decided to purchase a new phone we took a review from friends and family members to know
about their experience. Does that particular brand is good or not. But in USA the majority of the
purchasing depends on this online review (because in developed countries most of them are non paid
review groups). But in the emerging market, both online reviews and the word of mouth also influence
the customers. Statistically prove that most of the emerging market customers influenced by the sales
representatives. That means both word of mouth and the self representatives influence the customers
and attract them to purchase that product.

# Most of the initial brands try to promote their product on tv, radio, and online promotion. Because
they believe that first, they need to create a vibe towards the consumer's minds after that they create a
positive image towards the internet about their products. Because this adds subconsciously create an
impact on the consumer's mind and finally influence them to consume that product. But every
organization must need to select the best possible advertisement method/strategy for their product
promotion which grab mass customers' attention.