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Trisakti School of Management -

Semester Ganjil 2020/2021

Bisnis

- Erika J.A. -
TEXT BOOK

FOUNDATION OF BUSINESS
Pride, Hughes, Kapoor
6th ed., Cencage Learning, 2019
CHAPTERS
Brief Contents

The Environment of Business


Business Ownership & Entrepreneurship
Management & Organization
Human Resources
Marketing
Information, Accounting, and Finance

TRISAKTI SCHOOL OF MANAGEMENT


UTS
Chpt. 1 - 8

UAS
Chpt. 9 - 16
UTS
1. Exploring the World of Business & Economics
2. Ethics & Social Responsibility in Business
3. Global Business
4. Choosing a Form of Business Ownership
5. Small Business, Entrepreneurship, and Franchises
6. Understanding The Management Process
7. Creating a Flexible Organization
8. Producing Quality Goods and Services

TRISAKTI SCHOOL OF MANAGEMENT


UAS
1. Attracting & Retaining the Best Employees
2. Motivating & Satisfying Employees and Teams
3. Building Customer Relationships Through Effective
Marketing
4. Creating & Pricing Products That Satisfy Customers
5. Distributing & Promoting Products
6. Exploring Social Media & E - Business
7. Using Management & Accounting Information
8. Mastering Financial Management

TRISAKTI SCHOOL OF MANAGEMENT


Komponen Nilai

UTS  & UAS = 40 % Quiz = 20 %

Tugas = 40 %

TRISAKTI SCHOOL OF MANAGEMENT

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