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  • Case1-Sustaining An Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior

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    aravind kumar
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    This document discusses sustaining the ethnic soft drink brand Paper Boat and its challenges. It examines exhibits related to the brand's positioning and consumer behavior. It asks how the factors in the exhibits are conceptually associated and how to interpret the response in Exhibit 1. It inquires how Parvesh Debuka should react to the situation facing Paper Boat.

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    This document discusses sustaining the ethnic soft drink brand Paper Boat and its challenges. It examines exhibits related to the brand's positioning and consumer behavior. It asks how the factors in the exhibits are conceptually associated and how to interpret the response in Exhibit 1. It inquires how Parvesh Debuka should react to the situation facing Paper Boat.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    30 views1 page

    Case1-Sustaining An Ethnic Soft Drink - Paper Boat: Brand Positioning and Consumer Behavior

    Uploaded by

    aravind kumar
    This document discusses sustaining the ethnic soft drink brand Paper Boat and its challenges. It examines exhibits related to the brand's positioning and consumer behavior. It asks how the factors in the exhibits are conceptually associated and how to interpret the response in Exhibit 1. It inquires how Parvesh Debuka should react to the situation facing Paper Boat.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Case1- Sustaining an Ethnic Soft Drink – Paper Boat: Brand Positioning and Consumer Behavior

    1. How do you think are the various factors listed in Exhibits 1–6 associated with each other from
    the conceptual viewpoint?

    2. What is your inference and interpretation of the response in Exhibit 1?

    3. How do you think Parvesh Debuka should react to the situation associated with Paper Boat?

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