Professional Documents
Culture Documents
PRACTICE OF
ACCOUNTANCY
AUDITING ASSURANCE AND PRINCIPLES
CHAPTER 1
OUR LADY OF FATIMA UNIVERSITY
QUEZON CITY
Professor : Bernadette Kho Dimzon 8/20/2020 1
PROFESSIONAL ACCOUNTANT
ROLE IN THE ECONOMY
o Free market economy exists if there is sharing of
accurate, reliable information among parties that
have vested interests in
o Financial performance and future prospects of an
organization
PROFESSIONAL JUDGMENT
o This requires quick and intuitive decision making
with a need for evidence-based decisions
o Includes performance of business functions
applying for professional judgment and integrity
which often requires reconciling conflicting
commercial, financial and sustainability interests
PROFESSIONAL JUDGMENT
o Professional accountants should be able to
influence decision makers to ensure that the
organizations is managed in the long-term
interests of stakeholders and delivers sustainable
value creation
Expanded Accountability
o Demand for accountability has grown beyond
financial statements to include in certain cases
public reports on an organization’s internal
controls over financial reporting
o TECHNOLOGY
✓ Understand and leverage relevant technology in
conjunction with core CPA competencies to
deliver superior services
➢ CPA must stay current with embrace and exploit
technology for their benefit and increase
efficiency and expansion of services
o TECHNOLOGY
➢ The profession must find solutions to offer
investors and stakeholders up-to-date , real time
financial information and increase transparency
➢ CPA must embrace mobile technologies and social
media to modernize and enhance interaction and
collaboration with clients and colleagues
o TECHNOLOGY
➢ Fraud maybe easier to commit and more difficult
to prevent and detect
➢ CPAs must continue to be vigilant in ensuring data
is captured and managed properly and protected
from malfeasance
o Worldwide Profession
✓ Position the CPA as a premier designation of the
accounting and finance profession throughout the
world
✓ CPAs must be increasingly aware of international
business issues and trends
✓ CPAs must assess the trend toward outsourcing
overseas and create opportunities to expand
services to serve these markets
Professor : Bernadette Kho Dimzon 8/20/2020 105
INSIGHTS AND DIRECTIONS
o Worldwide Profession
✓ CPAs must continue to market the quality and
value of their services in order to expand and
thrive globally
o Trusteed Attester
✓ Preserve the role of the CPA as trusted attester of
financial and other information
✓ The profession must stay vigilant in defending its
unique role as providers of audit and attest
services
✓ Audit and attest functions must evolve to meet
changing regulatory demands and client and
business needs
Professor : Bernadette Kho Dimzon 8/20/2020 109
INSIGHTS AND DIRECTIONS
o Trusted Advisor
✓ Promote the CPA as trusted advisor who in
addition to providing core CPA services ,
develops solutions to complex problems by
integrating knowledge, expertise and resources
from multiple disciplines
o Trusted Advisor
✓ CPA must continue to evolve as strategic
partners of clients, business and employers,
applying multidisciplinary and integrated
problem solving to expand traditional services
and enhance nontraditional offerings and the
perception of trusted advisor
o Market Permission
✓ Leverage the strengths of the profession to
expand market permissions
✓ Emerging opportunities for specialization will
allow CPAs to strengthen their expertise and
provide additional value to clients, employers
and business
o Market Permission
✓ The profession must continue to evaluate
which services it offers locally and globally and
how it will deliver these services to adapt to
the needs of the clients, employers and
business
o Market Place
✓ Address continual changes in the marketplace,
economy, businesses and regulations
✓ The exact nature of the work that CPAs perform
must evolve to respond to shifts in business,
society and technology
✓ These changes will offer opportunities to enhance
the value of the CPA services, positioning CPAs to
become leaders in helping clients and employers
Professor : Bernadette Kho Dimzon 8/20/2020 114
INSIGHTS AND DIRECTIONS
o Market Place
✓ adapt to change while also responding to
change while also responding to change
themselves
✓ Lifelong learning will take on greater
importance as a way for CPAs to stay up to date
as the pace of change accelerates
o Value Proposition
✓ Increase the visibility of the profession’s value
proposition by demonstrating the profession’s
core values in multiple areas of business and
society
✓ By listening to and understanding the needs and
challenges of employers and clients,
opportunities for CPAs to develop services that
align with core values will emerge
Professor : Bernadette Kho Dimzon 8/20/2020 116
INSIGHTS AND DIRECTIONS
o Value Proposition
✓ The profession must spend more time
demonstrating their value to clients, businesses
and the public about the role and value of the
CPA in order to thrive and increased
competition and economic pressures
o Demographic Skills
✓ Continue to offer opportunities that enhance
the profession’s appeal and be proactive in
addressing both local and global demographic
shifts
✓ The profession must strive to reflect the
demographic shifts of incoming accounting
students, clients, business and society
Professor : Bernadette Kho Dimzon 8/20/2020 118
INSIGHTS AND DIRECTIONS
o Demographic Skills
✓ Continue to offer opportunities that enhance
the profession’s appeal and be proactive in
addressing both local and global demographic
shifts
✓ The profession must strive to reflect the
demographic shifts of incoming accounting
students, clients, business and society
Professor : Bernadette Kho Dimzon 8/20/2020 119
INSIGHTS AND DIRECTIONS
o Demographic Skills
✓ Programs offered to support minorities, women
and young CPAs in the workplace must be more
widely implemented throughout the profession
✓ Experienced and older CPAs must continue to
mentor young CPAs and identify leadership and
advancement opportunities that will foster
stronger relationships and loyalty
Professor : Bernadette Kho Dimzon 8/20/2020 120
INSIGHTS AND DIRECTIONS
o Demographic Skills
✓ In order to attract and retain younger
generations, employers must increase flexible
work arrangements and work at home options
✓ The profession must continue to support and
enhance programs that build awareness of the
CPA profession to young audiences
❖ CORE VALUES
✓ Of the CPA profession are the essential and
enduring beliefs that it upholds over time
✓ Enable CPAs to retain their unique character
and value as they embrace the changing
dynamics of the global economy
❖ OBJECTIVITY
✓ CPAs maintain impartiality and intellectual
honesty by remaining free of personal bias and
conflict of interest
❖ COMMITMENT TO EXCELLENCE
✓ CPAs continually deliver exemplary, high quality
services
❖ CORE COMPETENCIES
✓ Are unique combination of human skills,
knowledge and technology that provides value
and results to the user
✓ Enhancing the profession’s core competencies is
a key to sustaining a competitive and
differential advantage in the marketplace