Team

The Visual Spectacle

 Current Demand for
Online buying

Merging target groups

Situation
Overview

Promoting a fading business

Health safety from Covid-19

 Consumer Mindset
For online Eid shopping

1 2 3

Confused with Aware of being infected Uncomfortable with price

different platforms by an outside delivery man
 WE RAN A SURVEY…
On men and women from
20-40 age group, uses social
media, lives in city and metro
area

…And knew people’s demand

Source : https://forms.gle/7j2HLc4yJNTZRSBG9
The Campaign
 A S O

Availability
of all brands
Safety while
delivering the
products
Offerings
to our
BIGIdea
The
customers
290 shares
909 engagements
9301 people reached
The TVC
 শপ িং হবে সহবে, Introducing most demanding and favorite
brands on daraz platform
সে ব্রান্ড এখন daraz-এ !

Clothing brands Furniture brands Electronics Brands Shoe brands

Up to

Up to
12% 12%
Discount
Discount
Up to 12% Discount on Newly added brand
products from daraz
Up to

12%
Discount

To encourage To habituate
Availability of all the favorite brands in 01 platform

55 shares
324 engagements
3589 people reached

Introducing favorite brands in one

platform
Fully Contactless
delivery System

Delivery boy will Through deX parcel will be Delivery boy be

disinfect the & delivered to the customer appropriately geared with
complete the 3rd mask and gloves
level of packaging
Fully Contactless
delivery System

To be safe open after 1* day

Payment can be Daraz will also Customer will get a

done contactless provide alcohol safety sticker notice
pad to the attached on the parcel
customer

*depends on product
The process of contact-less delivery system

109 shares
106 engagements
854 people reached

Contact-less delivery system

Promoting a business

Restaurants
Why restaurant business ?

We ran a survey and knew the demand

Source : https://forms.gle/7j2HLc4yJNTZRSBG9
Why restaurant business ?

Target group of restaurant Cost friendly Restaurants can ensure social

business is much bigger than to a large target group distancing delivering food parcel
hotels & airlines and run business
Collaboration

Restaurants Food delivery partner

Why foodpanda, not deX !!
Well-connected with
customers

Foodpanda already has

the database

For this campaign, in short

period deX would be costlier Trustworthy the brand
image

Customers are
less informed, less aware
International chain
Agreements
Mr. Rownak Bin Ahmed
Marketing manager
Dhaka foods
Bashundhara R/A
Mr. Md. Safiull Sanjid
Co-founder
Al-fresco
Banani . Dhanmondi . Khilgaon . Uttara . Tejgaon
Foodpanda is
appreciated the
initiative
 Daraz will attract customers giving food discounts
& restaurants will be having more customers

Up to 10%* discount for

spending at least 1000 on daraz
Added benefit
Up to 15%* discount for to our customer
spending at least 2000 on daraz

Up to 20%* discount for

spending at least 3000 on daraz

FREE* lunch from favorite

restaurant for 5 persons for
spending at least 10,000 Taka
*Maximum 3 orders & conditions applied
*Order lunch Up to 1500 Taka
As per agreement, restaurant owner will buy raw
materials of 01 week, for at least 10,000 taka from
Mart
dmart

Increased of Cash-flow for

dmart

dmart can be introduced to

restaurants owner as a
Wholesaler, later it will create scope to increase the
target group of dmart
 What restaurants will receive :

Wholesale Their Free delivery

Trade customized by deX
price packages
price

Mart
deX Restaurants
We encourage social- distancing

Home delivery

Dine-in

Take-away
24 shares
112 engagements
1628 people reached

Announcing our partners and

offers
 We were AMAZED !!

They believed in our campaign and While running the campaign, we got queries
was asking for details about Product and services of daraz
 How we have promoted the event

Facebook campaign page Facebook groups we

were added
Changing profile pictures
With event logo
 How the event can be promoted

Community management
Promoting the event in various facebook groups for organic reach

Monitoring all the facebook groups to know

what & how our competitors and customers are
taking the campaign

Solving and replying to all the queries and complaints

on various facebook groups to connect the
customers with the campaign & daraz
Involving social media influencer

Keto bhai mostly talks and aware people about social

issues, can influence people for online shopping

KETO BHAI
594,346 followers
 Celebrity Endorsement

Ms. Nusrat Imrose Tisha Mr. Tahsan Rahman Khan

Singer-songwriter, composer,
actor, teacher, and model
Actress and model.
Restaurants & foodpanda

Our partners of the

campaigns will share
and promote the
campaign from their
social media pages &
groups
Timeline Page Creation
01 Page created on 1st July, 2020
Page Likes: 507
Profile Picture 1 Page Followers: 513

Post Reach: 34 02
Engagements: 57 Post 1:
Meme about Eid Shopping
03
Post Reach: 5,790
Video 1: Hype Creation Engagements: 738

Post Reach: 1.8K 04

Engagements: 169
Video 2: Campaign TVC
05 Post Reach: 9.2K
Engagements: 875
Profile Picture 2
Post Reach: 1,141 06
Engagements: 86
Timeline Video 3: Campaign for Brands
07 Post Reach: 3.4K
Video 4: Post Engagement: 230

Campaign for Restaurants

08
Post Reach: 1.5K
Engagements: 82 Video 5: Contact-less Delivery
09 Post Reach: 699
Post Engagement: 202

10

11

12
Contingency
More offering to newly
added brands

Reviewing responses of
customers

Will run a survey to find

out the core issue
 Financial expenditure
(approximate)
Sector of Expense Amount (Approximate)
TVC 150,000
AVC 20,000
Image Contents 10,000
Contents for partnered restaurants 30,000
Contents for FoodPanda 50,000
Groups 20,000
Celebrity Endorsement 125,000
Online Influencer 25,000
Webpage and App 30,000
Facebook Boosting 98,000
Instagram Boosting 50,000
Youtube Ad 250,000
Total BDT 833,000
 As per cost. Total online reach
(approximate)

daraz

daraz

Foodpanda
Comment on cost and reach

The number of Expected total online reach

9,984,690

Assuming that every person is reached twice

the reached population 4,992,345

Total cost 833,000

Cost of per person reached BDT 0.17
Total campaign reach
The TVC updated reach
Drive link of our all content :

https://l.facebook.com/l.php?u=https%3A%2F%2Fdrive.google.com%2Fdri
ve%2Ffolders%2F1D4pbLigLne8pza8BHitlcXPKrTHcC-
EP%3Fusp%3Dsharing%26fbclid%3DIwAR1qty-
1Wv_86ujXHoz_pJkCDAKju82vL8E4-
NH5jTG6uUewtUocnoQqUT8&h=AT2jLFfb5f3rRhtkoxddeV7fH7QQHjbH39Y-
EYLNFd6FVNdXGY1px13RAhAwgK-Giz5UiSrFQx_cIJlCIU9-
8L3jvrsQK0Zc8shhsWqUDvVWd1OQ9C6Xnq80obMPHljSTQol
Thank you