Read This First...
“Whoever controls the media, and more paid tollgates between you
controls the mind.”
- Jim Morrison
The media is one of the most influential
forces on earth. But what really is the
media?
In simple terms the media is a
collection of trusted sources that we
turn to to learn about important news
and events.
From a marketing perspective, one of
the most important lessons you can
learn is “How To BECOME The Media”.
You see when you become the media,
you can build a huge audience of
subscribers who trust you to deliver
the important news in your niche.
This is becoming increasingly
important as the big traffic sources like
Google and Facebook are putting more
and your potential customers. Building
your own following online is one of the
few avenues left for generating traffic
that doesn’t depend on the big tech
giants. It’s a simple way that you can
take control of your own destiny.
By becoming the media you not only
become welcome in your audience’s
inbox, newsfeed and social streams, but
they actually look forward to each and
every communication. This truly is the
Holy Grail of marketing!
Over time you build trust and rapport
with your audience which makes them
MUCH more likely to buy from you
when you make them a great offer.
The great news is that becoming the
media in your market is a lot easier
than you think, especially when you
have this proven “Curated Video News-
letter Template” to swipe and deploy...
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 Contents

1 What is a Curated Video

Newsletter?
5

2 The Anatomy Of A Curated

Video Newsletter
PART ONE: The Hook 6
PART TWO: The Intro Clip 7
PART THREE: The Tagline 9
PART FOUR: The Content 10
PART FIVE: The Close 14
PART SIX: Call To Action 15

3 Bringing It All Together

- Your Copy & Paste 16
Templates...
 Contents

4 Bonus Resources 20

5 Next Steps... 21
 What is a Curated Video

1
Newsletter?

A Curated Video Newsletter is a regular wrap-up of the

most important news from your industry or niche,
summarized into a short video.

Here’s why curated video newsletters are SO effective at

generating traffic:

The first reason is that people like to feel informed about

the news and events taking place in their industry, so they
welcome and consume the content at astonishingly high
rates.

Second is that people don’t have a lot of time to scour the

internet for pressing news, so having it vetted by someone
they can trust adds tremendous value to their lives.

And third, because you don’t have to create the content

yourself, you can produce them regularly and quickly.

In a world filled with distractions and message overload, a

regular newsletter that outlines the news that matters most
to your audience is a huge asset.

And the good news is that more communications directly

translates to more business and more revenue for you.

So go ahead, follow the simple steps below to start cranking

out irresistible traffic-pumping curated video newsletters
for your business today...

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 The Anatomy Of A Curated Video

2
Newsletter

A Curated Video Newsletter is made up of 6 Parts:

PART ONE: The Hook

PART TWO: Branded Clip
PART THREE: The Tagline
PART FOUR: The Content
(Summarized News Items)
PART FIVE: The Close
PART SIX: Call To Action

PART ONE: The Hook

The first 5 seconds are the most important of your whole video, so it’s
important to get it right. This is where people are deciding whether or not
they want to watch your video. Get this wrong and all your time and effort will
be wasted.

It’s vitally important that you tease each piece of news that you’re going to
be talking about later in the video here. The good news is, if you’ve done a
reasonable job of picking interesting news items to talk about, then the
content will sell itself.

Virtually all you need to do list the news headlines in a conversational tone
one after the other.

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CURATED VIDEO The Anatomy Of A Curated Video Newsletter
NEWSLETTER

It’s also a good idea to mention the date to reinforce the timeliness of the
news, and to mention the name of the video newsletter they’re watching. For
example it could go something like this.

EXAMPLE:

It’s Friday the 23rd of June and this is Digital Marketing

Weekly. In today’s news [Google is Launching it’s Free
Website Builder], [Instagram is Adding Video Replays to Live
Broadcasts], and [Apple is taking On Netflix head on]

Those stories are coming up right after this...

PART TWO: The Intro Clip

Your intro clip is all about branding, repetition and building trust.

Your intro clip is a short animated video that shows your logo or custom news-
letter branding. Ideally it should be very short, no longer than 5 seconds.

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CURATED VIDEO The Anatomy Of A Curated Video Newsletter
NEWSLETTER

A branded intro has two purposes:

The first is for the new people. Remember that every single video you
create is potentially the first of your videos a viewer has seen, so it’s
important to take advantage of that opportunity to set the tone, show some
professionalism, and introduce your content so they know what to expect.

The second is for return subscribers. For those who tune into your
newsletter regularly your intro clip helps reinforce your brand and remind
them that they’ve seen you before. This creates familiarity which is one of the
first steps to establishing trust with your viewers.

You can get a professional intro clip created for a few dollars on Fiverr - and
we’ve put together a short video stepping you through the whole process,
which you can watch here.

Here what one of ours looks like:

EXAMPLE:

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CURATED VIDEO The Anatomy Of A Curated Video Newsletter
NEWSLETTER

PART THREE: The Tagline

The next step is to state the issue number and your tagline. While this section
may seem simple, there’s important psychology going on. Stating the issue
number builds authority over time. In the beginning this number will
obviously be low, but it grows quickly and the higher the number gets the
more your credibility as an industry insider grows. This authority will become
an invaluable asset to your business.

And lastly a short description of the type of content your newsletter covers.
This is to set the expectations so they know within a few seconds what you’re
about and what they’ll be getting from you.

EXAMPLE:

This is Issue 34 of DMW where we summarise the most

important news in the fast moving worlds of Video Marketing,
SEO, and Social Media!

Alright, let’s get started…

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CURATED VIDEO The Anatomy Of A Curated Video Newsletter
NEWSLETTER

PART FOUR: The Content

The articles make up the bulk of your content, and the beauty of the whole
system is that you don’t have to come up with original material. Your job is to
distill the articles you’ve chosen into a summary that covers the key points.

It’s also a good idea to highlight any action items they should take as a
result of this news to either take advantage of it or avoid any undesired
consequences.

This second step isn’t critical, but it does go a long way in adding value to your
subscriber’s lives, which after all is why they’re watching.

We’ve found the sweet spot for this section for us is 3-4 topics, which
total around 600 words. You could try more, however remember that
consistency and regularity are more important than thud factor. Keep them
short and sweet so you can produce your video newsletters easily and
regularly...

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CURATED VIDEO The Anatomy Of A Curated Video Newsletter
NEWSLETTER

Here’s what the content from one of our newsletters looks like.

News Item #1
EXAMPLE:
Google Launches Free Website Builder
In exciting SEO news this week, Google have launched
a brand new Website Builder. The best part is it’s 100%
FREE!

Web Developers charge thousands of dollars for even the

simplest of websites. Google’s free Website Builder is game
changing for small businesses that are eager to get online.

The tool is available to anyone who has a Google My

Business account. Google My Business is a free and easy-to-
use tool for businesses and organizations to manage their
online presence across Google.

Website Builder uses your Google listing to build the site,

taking care of the design and making sure your website
appears in Search and Maps.

Google says you can even create your free website right
from your phone in less than 10 minutes!

The Website Builder will even create a call-to-action on

your site. Some examples are; calling your business, booking
an appointment, or signing up for your mailing list.

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CURATED VIDEO The Anatomy Of A Curated Video Newsletter
NEWSLETTER

If you want to claim your free website, log into your Google
My Business profile at www.google.com/business and follow
the links to the Website Builder.

News Item #2
EXAMPLE:

Instagram Adds Live Video Replays

This week Instagram announced they are adding the option
to share live Story replays for up to 24 hours.

After you finish your live broadcast, you can now choose to
share a replay of the live stream for up to 24 hours.

People watching the replay will be able to rewind and fast

forward the video. They’ll also see any likes and comments
that appeared during the live broadcast.

This new feature coincides with the news that Instagram

Stories now have a daily audience of over 250 million
people. That is a 25% increase since April this year!

Instagram is hoping that Story replays will boost views and

help them compete with the likes of YouTube, Facebook, and
Snapchat.

The new replay feature is available to all users, so make sure

you try it out!

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CURATED VIDEO The Anatomy Of A Curated Video Newsletter
NEWSLETTER

News Item #3
EXAMPLE:
Apple Takes On Netflix

This week the Wall Street Journal is reporting that Apple

has hired two executives from Sony Pictures.

The speculation is that Apple is gearing up to compete with

the likes of Netflix, HBO, and Amazon.

Hiring Sony execs Jamie Erlicht and Zack Van Amburg will
boost Apple’s credibility in online video content. They were
part of the team behind the Emmy Award winning TV show
“Breaking Bad”.

Apple already has two online video programs: “Carpool

Karaoke” and “Planet of the Apps”.

This news comes on the back of Facebook announcing they

were going to pay up to $250,000 per episode of original
content for their platform.

It’s clear that all of the big players are going to be looking
for original content in the future. Even the billion dollar
Fortune 100 companies realise the old saying is true:
“Quality Content is King”. So now is a great time to be
creating high quality video content.

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CURATED VIDEO The Anatomy Of A Curated Video Newsletter
NEWSLETTER

PRO TIP:

After a few editions you can start to embed your own “native advertising” stories.
These can be links to content that you create, webinar recordings, offers and sales
you may be having.

Obviously you don’t want to sell too hard, but it’s a great way to channel the
attention towards your offerings, and make the content pay for itself. We’ve found
that making the last story in the list a native ad works well.

If you don’t feel comfortable adding your story, then you can just some subtle
branding with “SPONSORED” around the story to identify it as an ad.

PART FIVE: The Close

This part is very simple and self explanatory. Here you want wrap up the
content you’ve just talked about in a nice little bow with a short closing
sentence.

Generally the close and the call-to-action (the next section) remain the same,
but can obviously be tweaked slightly when it makes sense.

EXAMPLE:

Ok, so that’s what’s been happening this week in the world of

Video Marketing, SEO and Social Media…

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CURATED VIDEO The Anatomy Of A Curated Video Newsletter
NEWSLETTER

PART SIX: Call To Action

If you’ve done a good job of the first 5 parts and people are still watching, this
is where the traffic and subscribers will start to flow. All you have to do is tell
your viewers what you want them to do next.

You could ask them to like, comment, or subscribe to your Youtube channel
or Facebook page or wherever your posting your videos. However, we
also suggest that you ask them to join your mailing list so you can email
notifications of your next issue.

It’s also a good idea to encourage them to watch your previous videos at the
very end. This helps to improve your engagement metrics on each platform,
helping to boost your videos in the rankings and expand your audience reach.

EXAMPLE:

If you haven’t subscribed yet, make sure you click the link in the
description and subscribe to DMW right now, so that next week
you’ll get the inside scoop on the latest developments to keep
you and your business on the leading edge of digital marketing.

If you enjoyed this edition of DMW, please hit the like or share
button - we’d really appreciate it!

Are you still watching and want more? Check out last week’s
DMW by clicking here.

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 Bringing It All Together

3
- Your Copy & Paste Templates...

The Hook

The date
The name of your newsletter
Item #1 headline
Item #2 headline
Item #3 headline

The Intro Clip

[Insert your branded intro clip]

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CURATED VIDEO Bringing It All Together - Your Copy & Paste Templates...
NEWSLETTER

The Tagline

Your tagline

The Content

Item 1 Headline
Item 1 Content
Item 1 Action point

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CURATED VIDEO Bringing It All Together - Your Copy & Paste Templates...
NEWSLETTER

Item 2 Headline
Item 2 Content
Item 2 Action point

Item 3 Headline
Item 3 Content
Item 3 Action point

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CURATED VIDEO Bringing It All Together - Your Copy & Paste Templates...
NEWSLETTER

The Close

Closing wrap up statement

Call To Action

Like, subscribe and leave a comment.

Join your mailing list.

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 Bonus Resources
4
If you’d like see exactly how we put our Video Newsletter
together, including:

Where we find our news stories

How we host our newsletters
How we create our videos
PLUS our Video SEO tips and tricks

You can get exclusive free access to the recording of a

1 hour webinar we did for our Content Samurai customers
where we step you through the complete process showing
you every step along the way.

This is everything including the kitchen sink!

Check out the Webinar #10 replay here

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 Next Steps...
5
So you now have a “fill in the blanks” formula to help you launch your own traffic-
pumping curated Video Newsletter…

What’s next?

Well, even with a finished video script, by far the most tedious, frustrating and
expensive part of the whole video marketing process is still having to produce the
videos.

If you’ve ever spent any time wrestling with complicated traditional video-editing
software, you know just how quickly you can lose hours, days or even weeks making
thousands of tiny tweaks and adjustments producing just a single video.

Not to mention the price of stock photography, which can easily add hundreds of
dollars of cost to each video.

And if you pay others to create your videos for you, you know just how
expensive it can be, costing hundreds, even thousands of dollars each and every month.

That’s why we created Content Samurai, the first video creator that uses the power of
artificial intelligence to do all the hard work for you.

For the first time in history you can now...

Create stunning videos in 5 CLICKS,

even if you’ve never created a video before.
That’s right, instead of spending hours or days wrestling with complex timeline editors,
aspect ratios, and file formats, as of today, you can now take the brand new script that
you’ve created using this template, and with just 5 clicks of your mouse, you could have
a finished video ready to upload to Youtube, Facebook, your website and any other
platform you like!

Try Content Samurai Here

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