Submitted by

Sakib Ahmed
19303018

Submitted to
Mostaquim-Al-Islam
Assistant Professor & MBA / EMBA Coordinator
School of Business
The Brand Name that I will go with for launching a premium Chocolate brand in
Bangladesh is “Oscuro-Premium Dark Chocolates” Oscuro in Spanish means Dark,
which is why we I am going with the name.

For Positioning strategy, I am going to apply 2 strategies. Using Product

characteristics or Customer Benefits as a positioning strategy and Pricing as a
positioning strategy. First, since the Flavor innovation and health benefits are a
major driving force of sales for the product category, that is what the company will
focus on. Additionally, since the product is going to be produced in Bangladesh,
Accessibility will be increased as well. Secondly, by producing the chocolate locally,
I will be able to sell it at a price lower than my competitors, thus gain an upper hand
over them.

For the brand slogan, I am going with “Every Bite, A Bliss” to emphasize the flavor
and experience of consuming the product.