An app developer is a computer software engineer whose primary

responsibilities include creating, testing and programming apps for

computers, mobile phones, and tablets. These developers typically work
in teams and think of ideas and concepts either for the general public, or
for a specific customer need. App developers understand coding
languages and how to use them, and may also work alongside graphic
artists, data scientists, and other software experts to create applications.
They also test and fix any bugs that are found before the product is
launched.

4 Types –

1. The Professionals

General Characteristics - These developers know computers and

mobile devices. They are multilingual in computer languages including
C/C++/Java etc.

Goals - They want to tackle big challenges involving mission-critical

applications or systems.

Motivations - They’re happiest when they work deeply with codes with
their sleeves rolled up, making sure everything’s running smoothly on
AWS and helping the applications take advantage of the latest and
greatest server architectures. A good salary package with challenging
coding opportunities motivates them strongly.

2. The Power Builders

General Characteristics - These folks might not hold a traditional CS

degree or have the deep technical training or coding know-how of the
professional developers, but they still know their way around a relational
database and can capably write a decent script in Python or Ruby. Many
of these app developers have backgrounds in business operations, as
consultants or analysts, and they’re in touch with business needs.

Goals - Invent new ways of handling problems and developing innovative

applications.
Motivations - Made up primarily of amateurs, enthusiasts and
hobbyists, they are driven by passion, pride and a keen sense of self
achievement. Amazingly creative, these early adopters find pleasure and
happiness in building apps that align with their personal interests. 

3. The Executives

General Characteristics - Executives are leaders that are focused on

creating partnerships to cross promote products or increase their own
competitive advantage. Made up primarily of CIOs, technology
managers and heads of business development, executives are
interested in advancing their own product by creating a mutually
beneficial partnership

Goals - Promote products, create partnerships actively seeking out

mutually beneficial partnerships with other companies. 

Motivations - Cross promotion, increasing organizational efficiency,

and reducing costs are all common motivations for Executives.

4. The Assassins

General Characteristics - Assassins are highly skilled professionals

who are in it for the money. Made up primarily of experienced product
developers, assassins are only interested in developing apps for devices
with large, proven and profitable audiences and avoid small markets or
indie products. Although assassins are the most expensive and difficult
developers to attract, they are also the most financially rewarding
developers and account for almost 51% of app ecosystem revenue.

Goals – To always achieve higher salary packages/jobs.

Motivations - They are monetarily motivated developers. Money and

success to keep them interested but once it’s gone, don’t expect them to
stick around.