BALWINDER SINGH

9811442672

PROFESSIONAL AND EDUCATIONAL QUALIFICATION

 PGDM (Post Graduate Diploma in Management equivalent to MBA from Institute of

Management Education, Sahibabad approved by AICTE, Ministry of HRD in 1998.
 Bachelor of Commerce (Pass) from Delhi University in 1995.

Work Experience

 Currently working with Eventz Unlimited as General Manager – Events & Exhibitions
since Aug 2018. A part of Corporate Alliance Group, a well-known name in MICE
industry, Eventz Unlimited is its 18-year old experiential arm giving distinctive edge to
events ranging from conferences, exhibitions, launches, road shows, brand promotion
activities. Having offices in New Delhi, Gurgaon, Chandigarh, Mumbai, Pune,
Ahmedabad, Bangalore & Canada and Associates in 17 Countries / 24 cities worldwide,
the company has footsteps all across. Faring in Govt. and corporate events alike, major
projects handled recently are:

- NSG Prawaah Half Marathon – 18th Nov, 2018, JLN Stadium, New Delhi –
Event conducted for the elitist force in the nation, National Security Guards.
The event witnessed a strength of more than 8000 participants.
- AIM-SIRIUS INNOVATION FESTIVAL - 5th Oct, 2018 at Hotel ITC Maurya,
New Delhi. The event was highlighted by PM Sh. Modi and Russian President
Mr. Putin Meet. The event was executed for Ministry of External Affairs)
- Skyworth Electronics – Product Launch – 9th Oct, 2018 at Hotel Hyatt
Regency, New Delhi. A high-decibel event announcing the launch of the
Chinese electronic giant’s various SKUs.
- Amway - Artistry event - 21st Oct, 2018 – Hotel Holiday Inn, New Delhi.
Event entailed gala entertainment amidst Rewards and Recognitions for the
cadres.
Other clients include Canada High Commission, Air-Canada, Delhi Police, Seema
Suraksha Bal, Vivo mobiles, LG Electronics, Toshiba Electronics, CRPF etc.

 Worked with Pamm Advertising and Marketing Pvt. Ltd. as General Manager –
Events & Exhibitions from Aug 2017 – Aug 2018. Having 25 offices across the nation,
 Pamm is a 35-year old, full service advertising agency providing 360 degree solutions
to its clients. The agency is empanelled with more than 150 PSUs and Govt.
departments and have done more than 500 experiential engagement programs for its
clients specializing in events, exhibitions, film production, social media and PR.

Major Clients handled – EDCIL India Ltd., Satluj Jal Vidyut Nigam, IRCTC, Airport
Authority of India, AAICLAS, CIPET, RUDA among others
Recent Projects handled:
- Tanzania Education Fair – A 2-day event including conducting Press
conference and exhibition stalls for EDCIL India in Dar-es-Salaam in May 2018
- Dubai Education Fair – Designing, fabrication and manning the exhibition
stall for EDCIL India at GETEX 2018 at Dubai Convention Centre in April 2018
- Conference on Artificial Intelligence 2018 for IRCTC at Hotel Lalit, New
Delhi in April 2018.
- Naitwar-Mori Hydroelectric Project Foundation Stone Laying event for
Satluj Jal Vidyut Nigam Ltd in March 2018.

 Worked with SuperSports & Projects Pvt. Ltd. as General Manager – Client Relations
from July 2014- Aug 2017. Super Sports is a sports and athlete management agency
delivering comprehensive solutions by integrating the key assets of sport inside a single
management framework to generate value. This includes marketing programs, event
management, content creation and distribution, athlete and team management.

Job profile includes managing franchises/teams, creating and strategizing sports IPs,
planning and organizing tournaments/leagues, sports marketing and athlete management,
commercial partnerships, sports merchandising, pitching and managing corporate sporting
events.
We did first ever international kabaddi league - World Kabaddi League in 2014.
- Responsible for handling all franchises and P/L for them.
- Integral part of policy/rules formulation and implementation with all teams and
its players. Incharge for overall well-being and logistics of all Indian as well as
international players in the teams.
- Overall involvement in operations - liaison with Police and administration for
the matches to be played in respective cities.
Major events handled:
- World Kabaddi League – International Kabaddi league
- Corporate Challengers T10 – Corporate cricket tournament
- Corporate Challengers T20 – Corporate cricket tournament
 Worked with Wizcraft International Events Pvt. Ltd. as Sr. Manager – Client Servicing
from Feb, 2012 to July 2014. Wizcraft is India’s biggest events and exhibitions agency
providing wide array of solutions for various BTL needs like events, activations, exhibition
space designing, corporate events, product launches. Having footsteps across the world
and head office at Mumbai, they operate out of 8 domestic and 3 international offices.

Job profile includes representing the agency as the interface to the client, planning and
strategizing the Event part of the campaign and getting it executed smoothly as per client’s
satisfaction. Having worked with clients like Canon, Nokia, Toshiba, MTR foods in previous
organizations, worked in the Special Projects Team and majorly working with Central Govt.
ministries, various State Govts., Govt. bodies and organizations. Have been adeptly handling
work process through tenders/notices and pitches.

Some of the Major Projects:

o Pravasi Bhartiya Divas 2013 & 2014 for FICCI/ Ministry of Overseas Indian Affairs
o Kabaddi World Cup 2012 Opening Ceremony for Punjab Govt.
o Saaksharta Mahotsav 2012 for Ministry of HRD

Job Responsibilities:
 Organizing Events, Activations & Promotions, Exhibitions, Corporate Events, Launches,
Trade Shows/Conferences and related activities. Defining need-based media budgets within
which business operations must be executed.
 Pitching for the account from the client servicing perspective along with Operations team.
 Provide costing and Logistics plan for the campaign and chalking out the entire Operations
Plan with details with Ops team.
 Optimum allocation of resources to various projects.
 Provide onsite supervision and manage the entire event logistics for large events to ensure
smooth process flow and efficient execution of the event.
 Building healthy relationships with the client ensuring maximum customer satisfaction and
to enhance company’s revenue.

 Worked with CS Direkt Events and Exhibitions Pvt. Ltd. as Sr. Manager – Client
Servicing from April, 2010 - Feb, 2012. CS Direkt is a top-of-the-line events and
exhibitions agency providing wide array of solutions for BTL needs in events, activations,
retail/ exhibition space designing and MICE. Having footsteps across the world, they
operate out of Delhi, Bangalore and Mumbai offices.
Job profile included representing the agency as the interface to the client, planning and
strategizing the operations part of the campaign and getting it executed smoothly as per
client’s satisfaction. The clients worked for are Canon India, Nokia, Toshiba, Oriflame, MTR
Foods, Hyundai Motors, Nissan Motors, Schneider Electric, ITC Foods, Lifestyle etc.

Job Responsibilities:

 Spearheading the entire spectrum of marketing activities and launching new products for
ensuring optimum product penetration and reach.
 Implementing competent business strategies, organizing promotional events to market a
wide range of products and services.
 Organizing Exhibitions, Corporate Events, Launches, Trade Shows/Conferences, Promotions
and related activities.
 Building healthy relationships with institutional and corporate clients ensuring maximum
customer satisfaction and to enhance company’s revenue.
 Provide onsite supervision and manage the entire event logistics for large events to ensure 
smooth process flow and efficient execution of the event.
 Provide costing and Logistics plan for events.
 Vendor Management.

 Worked with GotoCustomer Services (I) Pvt. Ltd.,(now CPM- India) a part of world’s
largest communications group, Omnicom, USA, from Nov. 2006 to March 2010 as
Manager- Client Servicing. GTC is a Below-The-Line activities company having offices in 8
cities and presence pan India. The client list includes Times of India, IndiaTimes, Glaxo
SmithKline, Hutch, Microsoft, IBM, Economic Times etc.

Job profile included maintaining the existing clients like Glaxo SmithKline, IndiaTimes, Jagson
Airlines, Cyber Media, Usha International, ShriRam Pistons etc besides generating new clients.

Projects handled:
 Promotional activities at Shoppers’ Stop, Delhi & Gurgaon
 Road Shows for promotion of Alcome Perfumes and Cosmetics across 19 cities
 Launch event for Times Group Books at Bangalore
 Launch event for Jagson – Shirdi Flight for Jagson Airlines
 Launch event for Jagson Ropeway at Shimla. The event included performance by
renowned Ghazal singer, Pankaj Udhas.
 Electronic Sports World Cup, a 4-city Gaming event for Indiatimes Gaming across
Delhi, Pune, Bangalore and Mumbai.
 Exhibition stalls for Indiatimes at IITF.
 Worked with Mode Advertising and Marketing Pvt. Ltd. from Feb. 2003 to Oct. 2006
as Sr. Manager – Events and Promotions. Mode is a 25 year-old INS agency whose
portfolios include clients like State Bank of India, Income Tax, Indian Airlines, MTNL,
NTPC, NHAI etc.

Projects handled:
 INTERNATIONAL CRICKET MATCH – Organized International Women’s Test match
for Ministry of Sports, played between Team India and Team England at Jamia
University grounds, New Delhi from 19 th – 21st Feb, 2006.

 SAUDI ARABIA IN INDIA- Saudi Products Exhibition at Pragati Maidan, New Delhi
from Jan.21st -26th, 2006 for UniExpo Event Inc.(Saudi Arabia) in co-operation with
Council of Saudi Chambers. The Exhibition was formally inaugurated by Prime Minister
of India, Dr. Manmohan Singh along with the King of Saudi Arabia on 26 th Jan, 2006

 JAGSON AIRLINES LIMITED- Cultural Evening at Russian Culture Center,

Ferozeshah Road, New Delhi, on 4th November, 2005 in felicitation of JAGSON
AIRLINES Chairman being appointed as Chairman of Expert Commitee of Aviation.
Renowned Qawwali Singers- Saabri Brothers performed on Sufiana theme.

 STATE BANK OF INDIA- Release of Commemorative Postage Stamp by

Communications and Information Technology Minister, Mr. Dayanidhi Maran on
bicentennial celebrations of State Bank of India on 31 st Aug. 2005 at Hotel Ashok. The
event comprised of :

 A musical performance by the well-known Fusion group – SILK. Performers

included Shankar Mahadevan, Siva Mani, Louis banks, Karl Peters etc. Laser and
Beam Show depicting the 200 years history of SBI.

 4-day long Carnival at Appu Ghar from 11 th – 14th Feb. 2005. The event comprised of:
1. A fashion Show choreographed by Fashion Designer Jailesh Chhabra.
2. Performance by Ashok Mastie and Joshilay.

 Worked with Hotel Grand Sartaj as Manager – Marketing & Promotions from July
2001 to Jan. 2003. The hotel is a four- star property and owns a motel; Celebration
Gardens was specifically developed to do cultural and corporate events. The events to
mention are :
 A Star night with Sukhwinder Singh and Mink on Dec. 2001.
 A Valentine Carnival in association with Tune Music and Archies along with
performance by Sukhdev on 14th of Feb 2002.
 Worked with Amazing Printers as Sr. Executive – Business Dev. from Jan 98 to June
2001. Amazing is a printing house, which deals in Digital Printing and Solvent printing. Its
clientele included high profile corporate clients like Nokia, Samsung, HPCL, Airtel, Sony
among others.

PERSONAL STRENGTHS: -

1. Excellent interactive, management & leadership skills.

2. Systematic approach to the problem with coordination ability.
3. Hardworking & career conscious with learning attitude.
4. Looking for a long-term relationship.

PERSONAL DETAILS: -

Father’s Name - S. Harbhajan Singh

Date of Birth - 28th October 1974
Martial Status - Married
Residential Address - BL-83, Jail Road, Hari Nagar, New Delhi-64.
Email balwinder_s@rediffmail.com;
balwindersingh2810@gmail.com

(BALWINDER SINGH)