Leos Sydney Wins Red Rooster & Oporto

Creative
Publication info: B & T Weekly ; Surry Hills (Jun 27, 2018).

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Leo Burnett Sydney has been appointed creative agency of record for Craveable Brands, the largest Australian-
owned quick service restaurant (QSR) operator.
Craveable Brands operates over 560 restaurants across three brands: Red Rooster, Oporto and Chicken Treat. It is
the only QSR restaurant group in Australia specialising in roast and flame grilled chicken.
The agency’s appointment follows a competitive pitch, with a remit that includes strategic, creative, design and
digital work across Red Rooster and Oporto.
Melinda Geertz, CEO, Leo Burnett Australia, said: “We’re delighted to be partnering with Craveable Brands. The
client really impressed us with their openness, growth ambitions, challenger mindset and appetite for creativity.
We see so much opportunity with these brands.”
Nick Keenan, CEO, Red Rooster, said: “Leo Burnett consistently stood out during the pitch process. They
demonstrated an excellent grasp of our business and brand challenges and opportunities, and their creativity and
proven track record were obvious strengths. We are excited to see the impact they’ll have on our brands and
business.”
Bronwyn Powell, head of marketing, Oporto, said: “It’s an exciting time for Oporto with high growth expectations.
Leo Burnett brings the energy, intelligence and talent that we need to drive our brand and customer engagement.
They’re a great fit for us.”
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Chicken Treat Craveable Brands Leo Burnett Sydney oporto Red Rooster

DETAILS

Subject: Advertising accounts; Advertising agencies

Location: Australia

Company / organization: Name: LinkedIn Corp; NAICS: 518210

Publication title: B &T Weekly; Surry Hills

Publication year: 2018

Publication date: Jun 27, 2018

Section: Advertising

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 Publisher: The Misfits Media Company Pty Ltd.

Place of publication: Surry Hills

Country of publication: Australia, Surry Hills

Publication subject: Advertising And Public Relations, Business And Economics--Marketing And
Purchasing

ISSN: 13259210

Source type: Trade Journals

Language of publication: English

Document type: News

ProQuest document ID: 2059833881

Document URL: https://search.proquest.com/docview/2059833881?accountid=30552

Copyright: Copyright The Misfits Media Company Pty Ltd. Jun 27, 2018

Last updated: 2019-06-12

Database: Business Premium Collection

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