Introduction to Business some guidelines

and tips

STUDENT NAME  STUDENT ID
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Contents
Introduction...........................................................................................................................................2
Types of business, including case study partnerships............................................................................2
Bakery business analysis:......................................................................................................................3
Target Market Segment Strategy.......................................................................................................3
Marketing Mix...................................................................................................................................3
Answer:.................................................................................................................................................4
Conclusion:............................................................................................................................................5
References.............................................................................................................................................6
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Introduction
This report will give a description of how partnership and business work together
specifically in this case study Mary Jones and sue Jackson, this approach will include an
assessment on how partnerships works, moreover we will discuss porter 5 forces of
framework principles as well as business model Boddy 2014 and how can Mary and Sue use
the macro environmental factors to improve the business.[ CITATION BOD20 \l 1033 ]

Types of business, including case study partnerships:

There are many types of business

 Proprietorship
 Private company (Ltd)
 Business partnership
 Limited liability partnership and Limited partnership (LLP)
 Association of persons

Sole traders are establishing single business entrepreneurs who participate in the business of
their choice and prefer to leave all profits and losses to them so that they can return to them.
Private companies and private associations are legal and are the most popular way people
develop their business. Members and individual groups of private companies can be natural
or artificial.
Public and private sector organizations can be limited companies or public limited
companies. Both companies with monopoly rights in the business sector are small and
medium-sized businesses that work well with reliable businesses with between 50 and 250
employees. Some of these companies provide enough dividends to their employees.
The Oxford press says that voluntary organizations are also a non-profit-organizations, but
well-known organizations such as the Red Cross, the Macmillan Trust, the British Leukemia
Era, and UNICEF are all established charities with charities that fall into this category. It is a
number given by the charity committee and allows you to apply for various types of funds.
Other charities include religious groups such as Christian Muslims and other religious
groups.
The case study reveals a company named 'Little Dessert Shop' by Mary Jones and Sue
Jackson. They are a partnership that formed a public limited company due to redundancy and
worked for the same company for many years at the Bull Ring shopping centre in
Birmingham. They are in the hospitality sector. They partnered with other companies as a
result of a year of good service and secured £30,000 on a 3-year rental. However, an
additional £20,000 loan is required to promote your business and create a new product line.
Despite being closed for three months, there was a corona 19 epidemic, but the partnership
has grown. Nevertheless, they are a strong partnership team. They are based in a very busy
and profitable established business centre in central Birmingham from Monday to Sunday.
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When evaluating the partnership and hospitality sector, they have developed important
relationships with various members of the community and are selling a variety of cakes to
other communities. So, they did S.W.O.T and P.E.S.T analysis to determine where they could
develop their business. However, the partnership is identifying market gaps and taking into
account diversification, new ingredients, price quality of products and target markets. The
hospital industry is going through a tough situation, and many store businesses like Sue and
Mary need to be creative and use different types of social media to attract online customers.
The porters 5 forces of framework might be used to analyse “The little dessert shop”. This
will highlight and provide us how Mary and Sue can influence their business sector and get
external relationship to ensure success.[CITATION The20 \l 1033 ]

Bakery business analysis:

Porter's Analysis helps us understand the competitive landscape facing the bakery industry.
This includes internal competition, barriers to entry, share of profits for buyers and sellers,
and review of other types of manufactured goods. When used in the bakery industry, it
usually shows a benefit, low barrier to entry, easy production, and high cost, as building
materials are generally easily accessible.
The threat from the spokesman and Porter's five forces could lead to internal conflict. The
UK's bakery industry has many players, especially in London, Birmingham, Manchester and
other major cities, and Holiday Town has its own expertise. This industry is characterized by
a wide variety of bakeries, but has tended to consolidate and grow the economy in recent
years. Companies compete for price, quality, diversity and relationships with major suppliers.
[ CITATION Zul18 \l 1033 ]

Target Market Segment Strategy

The target market segment strategy is to identify the target market and determine the
marketing mix selection that focuses on that market. Sue and Mary can adapt Cakes has
identified the markets listed above so they can adapt to others and if they enjoy celebrating.

Marketing Mix

1.Product: They are high quality products suitable for both unique and special occasions.
Additionally, to support and support global environmental goals, organizations donate 1% of
their total revenue to the conservation fund.
2. Price: Each cake is priced at 00 4.00 including delivery of products, seeds and products to
customers in Birmingham.
3. Location: Cake Piece markets the flexibility and usability of its products in a variety of
online and offline ways, including electronic media releases, websites, email marketing
campaigns, web video ads, bulletin boards, online listings, and more.
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4. Promotions: Current promotions include, but are not limited to, media materials,
brochures, menus, live emails, TV advertisements, radio advertisements and business cards.
Guerilla submissions to blogs containing company messages along with online signature
files. WhatsApp, Instagram, Facebook and other social media platforms. Tube radio and local
newspaper.

Question 3.
How can Mary and Sue use the macro environment to improve their business (Elaborate on
this section and use examples of how they can improve their partnership business.)
Then apply Porter’s 5 Forces framework/as an analysis of case study.

Answer:

Macro environmental factors are:

 Economic
 Political
 Legal
 Environmental
 Social
 technological
Below are examples of pest areas chosen:
 Social
 Economic
 Environmental
 Technological
Examples such as wedding cakes birthday cakes use of technology franchising maybe a
smaller outlet in a popular part of Birmingham. [ CITATION Fis15 \l 1033 ]

2
Political
My little dessert shop for suitable
commercial products. Our chocolate and ice
cakes are made from scratch using
commercial cork from Ghana and Ivory
Coast.
As these countries are still volatile and
developing countries, political instability
can lead to international sanctions or tax
increases. Failure to import cocoa will
damage your reputation by using only the
right cocoa. In addition, buying from a
Economical
Our products are very special, so the price is
very high. When severe inflation or
depression occurs, foods like cakes and
pastries become extravagant and many
should avoid it. In this case, we want to
keep selling, but if our customers want to
buy our products, we need to lower the price
of our products. Otherwise, it's a solid one
because the product is too expensive and
you don't need it. House. However,
something may be missing in my cupcake
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supplier in accordance with our ethical fantasies because we pay high prices for the
policy is very attractive to consumers, items we buy.
which affects business returns. They also
buy balanced commercial sugars that are
used in all their products. Rising sugar
prices are another problem we face. It also
makes the price of our cake very high and
makes it a high quality product. Attractive
for some of us. However, people living in
Dubai have become accustomed to the high
standard of living, so many people love
luxury products.
Social Technology
People got to know life late, and foods like As technology advances, technology will
sugar cakes became very popular, especially not have a significant impact on dessert
when parents bought their children. In stores. You can better promote your website
addition, trends are constantly changing and and business to the public, especially if you
the trend of desserts and cakes can change. want to expand to other countries. New
Some examples of Dubai trends: frozen culinary products make the process more
yogurt, dessert stores around the world effective and improve the product.[ CITATION
(Magnolia Bakery, Hummingbird Bakery, Alo15 \l 1033 ]
Ben Cookies). As this changes, sales on old
trends sometimes decline.

Conclusion:

The report has enabled me to how the partnership works in a business for betterment of the
business and how to maximise the profit of the particular partnership. This also tells me how
environmental factors effects the business strategies and how porters 5 forces framework
principle, Boddy 2014 business model works.
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References
Alon, I. a. M. D., 2015. Towards a macro environmental model of international franchising. In:
Multinational Business Review. s.l.:s.n., p. 76.
BODDY, D., 2020. In: Management an Introduction. s.l.:Pearson Education Limited - Harlow.
Fischer, S., 2015. The role of macroeconomic factors in growth. In: Journal of monetary economics.
s.l.:s.n., p. 32.
patrick, R., 2020. The 4 Major Business Organization Forms. [Online]
Available at: https://www.rifkindpatrick.com/Blog/2015/November/The-4-Major-Business-
Organization-Forms.aspx#:~:text=There%20are%204%20main%20types,the%20scope%20of
%20business%20law.
[Accessed 2 november 2015].
Zulkarnain, A. W. D., 2018. In: business development strategy. s.l.:s.n., p. 012062.