Bus302 Entrepreneurship T2 2020

KING’S OWN INSTITUTE*
Success in Higher Education

BUS302 ENTREPRENEURSHIP T220
All information in the Subject Outline is correct at the time of approval. KOI reserves the right to make changes to the Subject
Outline if they become necessary. Any changes require the approval of the KOI Academic Board and will be formally advised
to those students who may be affected by email and via Moodle.
Information contained within this Subject Outline applies to students enrolled in the trimester as indicated
1. General Information
1.1 Administrative Details
Associated HE Award(s) Duration Level Subject Coordinator
B Bus (Accg); B Bus (Mgt & Finance) 1 trimester Level 3 Dr Ian Benton
ian.benton@koi.edu.au
P: 92833583
L: Level 1, 545 Kent St.
Consultation: via Moodle or by
appointment.
1.2 Core / Elective

This is a core subject for B Bus (Mgt & Finance) and an elective subject for B Bus (Accg)
1.3 Subject Weighting

Indicated below is the weighting of this subject and the total course points.
Subject Credit Points Total Course Credit Points
4 BBus (Accg) 96; BBus (Mgt & Finance) 96
1.4 Student Workload

Indicated below is the expected student workload per week for this subject:
No. timetabled hours/week* No. personal study Total workload hours/week***

hours/week**
4 hours/week 6 hours/week 10 hours/week

(2 hour Lecture + 2 hour Tutorial)
* Total time spent per week at lectures and tutorials
** Total time students are expected to spend per week in studying, completing assignments, etc.
*** Combination of timetable hours and personal study.
1.5 Mode of Delivery Blended, that is face-to-face/online
1.6 Pre-requisites MGT100 Introduction to Management and BUS100 Professional Communication

Skills (previously named Business Study Skills) AND ACC100 Introduction to
Accounting, BUS104 Introduction to Marketing
1.7 Other Study and Resource Requirements
o Students are expected to attend classes with the required textbook and subject support material
provided in Moodle. Students should read this material before coming to class to improve their ability to
participate in the weekly activities.
o Students will require access to the internet and their KOI email and should have basic skills in word
processing software such as MS Word, spreadsheet software such as MS Excel and visual
presentation software such as MS PowerPoint
o Computers and WIFI facilities are extensively available for student use throughout KOI. Students are
encouraged to make use of the campus Library for reference materials.
Resource requirements specific to this subject: There are no specific resources required for this subject.
BUS302 ENTREPRENEURSHIP T220 23/06/2020 12:35 PAGE 1 OF 18

*AUSTRALIAN INSTITUTE OF BUSINESS AND MANAGEMENT PTY LTD © ABN: 72 132 629 979 CRICOS 03171A
Approved by KOI Academic Board for T2 2020

BUS302
2. Academic Details
2.1 Overview of the Subject
The subject is built around a practical guide to planning and managing a business from an entrepreneurial
perspective. It will give students experience in the process of planning an entrepreneurial venture, and an
understanding of the considerations involved in the on-going management considerations from start-up to
success.
2.2 Graduate Attributes for Undergraduate Courses
Graduates of the Bachelor of Business (Accounting), and the Bachelor of Business (Management and
Finance) courses from King’s Own Institute will achieve the graduate attributes expected from successful
completion of a Bachelor’s degree under the Australian Qualifications Framework (2nd edition, January
2013). Graduates at this level will be able to apply an advanced body of knowledge in a range of contexts
for professional practice or scholarship and as a pathway for further learning.
King’s Own Institute’s key generic graduate attributes for a bachelor’s level degree are summarised below:
KOI Bachelor Degree

Graduate Attributes Detailed Description
Knowledge Current, comprehensive and coherent knowledge

Critical thinking and creative skills to analyse and synthesise
Critical Thinking
information and evaluate new problems
Communication skills for effective reading, writing, listening
Communication and presenting in varied modes and contexts and for
transferring knowledge and skills to a variety of audiences
Information and technological skills for accessing,
Information Literacy
evaluating, managing and using information professionally
Skills to apply logical and creative thinking to solve problems
Problem Solving Skills
and evaluate solutions
Ethical and Cultural Appreciation of ethical principles, cultural sensitivity and
Sensitivity social responsibility, both personally and professionally
Leadership and teamwork skills to collaborate, inspire
Teamwork
colleagues and manage responsibly with positive results
Professional skills to exercise judgement in planning,
Professional Skills
problem solving and decision making
Across the course, these skills are developed progressively at three levels:
o Level 1 Foundation – Students learn the basic skills, theories and techniques of the subject and apply
them in basic, stand-alone contexts.
o Level 2 Intermediate – Students further develop skills, theories and techniques of the subject and
apply them in more complex contexts, beginning to integrate the application with other subjects.
o Level 3 Advanced – Students have a demonstrated ability to plan, research and apply the skills,
theories and techniques of the subject in complex situations, integrating the subject content with a
range of other subject disciplines within the context of the course.


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2.3 Subject Learning Outcomes
This is a Level 3 subject.
Listed below, are key knowledge and skills students are expected to attain by successfully completing this
subject:
Contribution to Graduate Attributes

Subject Learning Outcomes
a) Explain and suggest solutions to the kinds of problems

encountered by entrepreneurs and by entrepreneurial
ventures
b) Analyse and solve various business problems using case

study approaches found in the academic literature and in
industry in the present day
c) Prepare strategic plan to include marketing, finance and

operations for an entrepreneurial venture
d) Enhance skills in report writing, verbal communication and

collaborative decision making.
e) Appraise adaptability skills of an entrepreneur to operate

effectively in a culturally diverse, complex and globally
oriented society
f) Articulate the importance of ethical conduct in commercial

engagements
2.4 Subject Content and Structure
Below are details of the subject content and how it is structured, including specific topics covered in
lectures and tutorials. Reading refers to the text unless otherwise indicated.
Weekly Planner:
Week Topic covered in each Reading(s) Expected work as

(beginning)
week’s lecture listed in Moodle
Entrepreneurship: definition Answer questions from text
1 and evolution. Opportunities in context of practical
Chs. 1, 2
06 Jul and entrepreneurs. Profiling examples provided.
the entrepreneur
Answer questions from text
The role of creativity & in context of practical
2 Chs. 3, 4
innovation in examples provided.
13 Jul (pp.82-88)
entrepreneurship
Listen live industry Answer questions from text

3 example: in context of practical
Opportunity assessment
20 Jul https://www.youtube.com/ examples provided.
watch?v=HKBElXhq0oE
Download from EBSCO
Venture creation: design in context of practical
4 and read the article Blank
thinking – lean. Start-up – examples provided.
27 Jul (2013) listed under
prototype Finalise group formation &
prescribed reading
topic.


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5 Marketing an entrepreneurial
Chs. 7, 12 in context of practical
03 Aug venture
examples provided.
in context of practical
6 Financing an entrepreneurial
Chs. 9, 10 examples provided.
10 Aug venture
Business Plan Evaluation
Assessment 1 due
16 Aug 2020
–
Mid trimester Break
23 Aug 2020

The business model canvas.
7 Developing the Material provided for
examples provided.
24 Aug entrepreneurial business practice & review
Assessment 2 due: Group
plan
assessment - presentation
8 Community context: Social
Ch. 5 examples provided.
31 Aug entrepreneurship
9 Managing growth and
Ch. 17 (pp. 428-443) examples provided.
07 Sep transition
10 Harvesting an optimal reward
Ch. 17 (pp. 443-451) examples provided.
14 Sep on exit
Assessment 3 due:
Business model and plan
11 Corporate entrepreneurship
Ch. 18 in context of practical
21 Sep issues
examples provided.
Review and exam Answer questions from text
12 Final exam review and
preparation in context of practical
28 Sep preparation
examples provided.
13
Study Review Week
04 Oct
14 Please see Exam Timetable for exam date, time and
Final Exam Week
12 Oct location
15 Student Vacation begins
18 Oct Enrolments for T320 open
16 Results Released 27 Oct 2020
26 Oct Certification of Grades 30 Oct 2020
T320 begins 02 Nov 2020
1 Week 1 of classes for T320
02 Nov Friday 30 Oct 2020 – Review of Grade Day for T220 – see Sections 2.6 and 3.2 below
for more information.
2.5 Public Holiday Amendments
Please note: KOI is closed on all scheduled NSW Public Holidays.
T220 has one (1) public holiday (Labour Day) that occurs during this trimester. Classes scheduled for this
public holiday (Calendar Class Dates) will be rescheduled as per the table below.
This applies to ALL subjects taught in T220.


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Please see the table below and adjust your class timing as required. Please make sure
you have arrangements in place to attend the rescheduled classes if applicable to your T220 enrolment.
Classes will be conducted at the same time and in the same location as your normally scheduled class
except these classes will be held on the date shown below.
Calendar Class Date Rescheduled Class Date
Monday 05 October 2020 (Week 13) Not required

Study Review Week
2.6 Review of Grade, Deferred Exams & Supplementary Exams/Assessments
Review of Grade:
There may be instances when you believe that your final grade in a subject does not accurately reflect your
performance against the subject criteria. Section 8 of the Assessment and Assessment Appeals Policy
(www.koi.edu.au) describes the grounds on which you may apply for a Review of Grade.
If this happens and you are unable to resolve it with the Academic staff concerned then you can apply for a
formal Review of Grade within the timeframes indicated in the following sections of this subject outline -
Supplementary Assessments, 3.2 Appeals Process as well as the Assessment and Assessment Appeals
Policy. Please ensure you read the Review of Grade information before submitting an application.
Review of Grade Day:
Final exam scripts will not normally be returned to students. Students can obtain feedback on their exam
performance at the Review of Grade Day. KOI will hold the Review of Grade Day for all subjects studied in
T220 on
Friday 30 October 2020
Only final exams will be discussed as all other assessments should have been reviewed during the trimester.
If you fail one or more subjects and you wish to consider applying for a Review of Grade you are STRONGLY
ADVISED to attend the Review of Grade Day. You will have the chance to discuss your final exam with your
lecturer, and will be advised if you have valid reasons for applying for a Review of Grade (see Section 3.2
below and the Assessment and Assessment Appeals Policy).
A formal request for a review of grade may not be considered unless you first contact the subject
coordinator to discuss the result.
Deferred Exams:
If you wish to apply for a deferred exam, you should submit an Application for Assignment Extension or
Deferred Exam Form before the prescribed deadline.
If you miss your mid-trimester or final exam there is no guarantee you will be offered a deferred exam.
You must apply within the stated timeframe and satisfy the conditions for approval to be offered a deferred
exam (see Section 8.1 of the Assessment and Assessment Appeals Policy and the Application for
Assignment Extension or Deferred Exam Forms). In assessing your request for a deferred exam, KOI will
take into account the information you provide, the severity of the event or circumstance, your performance
on other items of assessment in the subject, class attendance and your history of previous applications for
special consideration.
Deferred mid-trimester exams will be held before the end of week 9. Deferred final exams will be held on
two days during week 1 or 2 in the next trimester. You will not normally be granted a deferred exam on the


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grounds that you mistook the time, date or place of an examination, or that you have
made arrangements to be elsewhere at that time; for example, have booked plane tickets.
If you are offered a deferred exam, but do not attend you will be awarded 0 marks for the exam. This may
mean it becomes difficult for you to pass the subject. If you apply for a deferred exam within the required
time frame and satisfy the conditions you will be advised by email (to your KOI student email address) of
the time and date for the deferred exam. Please ensure that you are available to take the exam at this time.
Marks awarded for the deferred exam will be the marks awarded for that item of assessment towards your
final mark in the subject.
Supplementary Assessments (Exams and Assessments):
A supplementary assessment may be offered to students to provide a final opportunity to demonstrate

successful achievement of the learning outcomes of a subject. Supplementary assessments are only offered
at the discretion of the Board of Examiners. In considering whether or not to offer a supplementary
assessment, KOI will take into account your performance on all the major assessment items in the subject,
your attendance, participation and your history of any previous special considerations.
Students are eligible for a supplementary assessment for their final subject in a course where they fail the
subject but have successfully completed all other subjects in the course. You must have completed all major
assessment tasks for the subject and obtained a passing mark on at least one of the major assessment tasks
to be eligible for a supplementary assessment.
If you believe you meet the criteria for a supplementary assessment for the final subject in your course, but
have not received an offer, complete the “Complaint, Grievance, Appeal Form” and send your form to
reception@koi.edu.au. The deadline for applying for supplementary assessment is the Friday of the first
week of classes in the next trimester.
If you are offered a supplementary assessment, you will be advised by email to your KOI student email
address of the time and due date for the supplementary assessment – supplementary exams will normally
be held at the same time as deferred final exams during week 1 or week 2 of the next trimester.
You must pass the supplementary assessment to pass the subject. The maximum grade you can achieve in
a subject based on a supplementary assessment is a PASS grade.
If you:
o are offered a supplementary assessment, but fail it;
o are offered a supplementary exam, but do not attend; or
o are offered a supplementary assessment but do not submit by the due date;
you will receive a FAIL grade for the subject.
2.7 Teaching Methods/Strategies
Briefly described below are the teaching methods/strategies used in this subject:
o Lectures (2 hours/week) are conducted in seminar style and address the subject content, provide
motivation and context and draw on the students’ experience and preparatory reading.
o Tutorials (2 hours/week) include class discussion of case studies and research papers, practice sets and
problem-solving and syndicate work on group projects. Tutorials often include group exercises and so
contribute to the development of teamwork skills and cultural understanding. Tutorial participation is an
essential component of the subject and contributes to the development of many of the graduate attributes
(see section 2.2 above). Tutorial participation contributes towards the assessment in many subjects (see
details in Section 3.1 for this subject). Supplementary tutorial material such as case studies, recommended
readings, review questions etc. will be made available each week in Moodle.
o Online teaching resources include class materials, readings, model answers to assignments and exercises
and discussion boards. All online materials for this subject as provided by KOI will be found in the Moodle
page for this subject. Students should access Moodle regularly as material may be updated at any time
during the trimester
o Other contact - academic staff may also contact students either via Moodle messaging, or via email to the
email address provided to KOI on enrolment.


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2.8 Student Assessment

Provided below is a schedule of formal assessment tasks and major examinations for the subject.
Learning
Assessment Type When Assessed Weighting Outcomes
Assessed
Assessment 1: Individual
assessment.
Week 6 20% a, b, e
Evaluating an entrepreneur -
(2,000 words +/- 10% report)
Assessment 2: Group
assessment.
A. Proposal 20%
Entrepreneurial venture proposal
Weeks 7 and 10 B. Business plan report 20% a, b, c, d, f
to prospective investors and
Total 40%
business plan (3,000 +/- 10%
words) for that venture
Assessment 3: Final examination

Final Exam
(2 hours plus 10 minutes reading 40% a, b, e, f
Period
time)
Requirements to Pass the Subject:
To gain a pass or better in this subject, students must gain a minimum of 50% of the total available subject
marks.
2.9 Prescribed and Recommended Readings
Provided below, in formal reference format, is a list of the prescribed and recommended readings.
Prescribed Text:
Shaper, M., Volery, T., Weber, P. and Gibson, B.J. 2014. Entrepreneurship and small business. [e - book] 4th
edition Asia Pacific. Melbourne: John Wiley and Sons. Available from: ProQuest Ebook Central.
Recommended Readings:
Amato, C., A Baron, R., Barbieri, B., Bélanger, J.J. and Pierro, A., 2016. Regulatory modes and
entrepreneurship: The mediational role of alertness in small business success. Journal of Small Business
Management, [e - journal] 55(S1). Available from EBSCO Database.
Audretsch, D., Kuratko, D. and Link, A. 2016. Dynamic entrepreneurship and technology-based innovation.
Journal of Evolutionary Economics, [e - journal] 26(3). Available from EBSCO Database.
Blank, S., 2013. Why the lean start-up changes everything. Harvard Business Review, [e - journal] 91(5).
Available from EBSCO Database
Chell, E., Spence, L.J., Perrini, F. and Harris, J.D., 2016. Social entrepreneurship and business ethics: Does
social equal ethical? Journal of Business Ethics, [e - journal] 133(4). Available from EBSCO Database.
Holmes, R.M., Zahra, S.A., Hoskisson, R.E., DeGhetto, K. and Sutton, T., 2016. Two-way streets: The role of
institutions and technology policy in firms’ corporate entrepreneurship and political strategies. The
Academy of Management Perspectives, [e – journal] 30(3). Available from EBSCO Database.
Kerr, S.B., Kerr, W.R., and Xu, T., 2017. Personality traits of entrepreneurs: A review of recent literature.
Harvard Business Review, [e-journal] Working Paper 18-047. Available from.
<http://www.hbs.edu/faculty/publication%20files/18-047_b0074a64-5428-479b-8c83-16f2a0e97eb6.pdf>.


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Linton, J.D. and Solomon, G.T., 2017. Technology, innovation, entrepreneurship and the small business-
technology and innovation in small business. Journal of Small Business Management, [e - journal] 55(2).
Available from EBSCO Database.
Metaxas, T. and Karagiannis, D., 2016. Culinary tourism in Greece: Can the past define the future?
Dimensions of innovation, entrepreneurship and regional development. Journal of Developmental
Entrepreneurship, [e – journal] (21)3. Available from EBSCO Database.
Periodicals Available:
o Marketing http://www.marketingmag.com.au/
o Business Insider Australia Entrepreneur Magazine
http://www.businessinsider.com.au/category/entrepreneur-magazine
o Startup Smart http://www.startupsmart.com.au/
Useful Websites:
The following websites are useful sources covering a range of information useful for this subject.. However,
most are not considered to be sources of Academic Peer Reviewed theory and research. If your assessments
require academic peer reviewed journal articles as sources, you need to access such sources using the
Library database, Ebscohost, or Google Scholar. Please ask in the Library if you are unsure how to access
Ebscohost. Instructions can also be found in Moodle.
o Australian Competition and Consumer Commission (ACCC) www.accc.gov.au Provides information

about consumer rights, business rights and obligations and anti-competition conduct
o Business.gov.au http://www.business.gov.au This Australian Federal Government website offers you
simple and convenient access to all the government information, forms and services you need. It's a
whole-of-government service providing essential information on planning, starting and growing your
business.
o Entrepreneur http://www.entrepreneur.com/ USA based online magazine devoted to entrepreneurship –
many articles, ‘How to’ guides etc.
o NSW Business Chamber http://www.nswbusinesschamber.com.au/ The NSW Business Chamber
provides businesses with the information, advice, products and services they need to grow and stay
competitive. Click the Business Results marketing information. The site also has case studies which could
be used as the basis for assessment tasks or in–class activities.
o Sydney Morning Herald “My Small Business” http://www.smh.com.au/small-business/entrepreneur Tips &
advice for entrepreneurs.
o Tourism Tasmania Marketing http://www.tourismtasmania.com.au/marketing/national
o Various links show how Tourism Tasmania has identified target segments and developed marketing
campaigns.
3. Assessment Details
3.1 Details of Each Assessment Item
The assessments for this subject are described below. The description includes the type of assessment, its
purpose, weighting, due date and submission requirements, the topic of the assessment, details of the task
and detailed marking criteria, including a marking rubric for essays, reports and presentations.
Supplementary assessment information and assistance can be found in Moodle.
KOI expects students to submit their own original work in both assignments and exams, or the original
work of their group in the case of group assignments.
Assessment 1
Assessment Type: Evaluating an entrepreneur - Individual Assessment – 2000 words +/- 10% report.


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Purpose: This assessment is designed to allow students to critically evaluate an
entrepreneur against entrepreneurship theory. This assessment relates to learning outcomes a, b, e.
Value: 20% Due Date: Week 6, midnight Thursday of Week 6
Submission: Upload a soft copy - .doc or .docx to Moodle and Turnitin via the subject Moodle page.
Topic: Analyse an entrepreneur for their characteristics and traits compared to entrepreneurship theory.
Task Details: Analyse a current entrepreneur from one of these countries: Indonesia, United
Kingdom (UK), France. Critical analysis and reflection on relevant entrepreneurship theories
required, not just a simple presentation of the entrepreneur’s biography.
Individual assignment, report format with headings and sub-headings, 1.5 spacing to be used.
Suggested structure:
o Cover page
− Please indicate your full name, student ID, class day & time, and tutor’s name
o Introduction
o Background of the entrepreneur
− Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural
background) to see what developed his/her entrepreneurial passion/propensity and contributed to
this person’s entrepreneurial pathway/success (with reflection on/application of the relevant
entrepreneurship theories). Hint: stay relevant in any description to the critical analysis of your
entrepreneur against entrepreneurship theory.
o Entrepreneurial traits/characteristics
− Discuss the characteristics/traits of the entrepreneur (with reflection on/application of the relevant
entrepreneurship theories).
o Opportunity recognition and idea development process
− Discuss the processes of opportunity recognition and idea development (with reflection
on/application of the relevant entrepreneurship theories).
o Competitive advantages
− Discuss the type of business developed and the competitive advantage(s) of the business
compared to competitors in the market (to be supported with relevant facts/figures/research where
possible, with reflection on/application of relevant theories).
o Recommendations
− Discuss future suggestions for the entrepreneur including different types of businesses or avenues
(e.g. franchising, mergers, expanding/selling their business etc) he/she may take.
o References
Research Requirements: Students need to support their analysis with references from the course
text and a minimum of twelve (12) reliable, relevant and acceptable sources, among which at least
half academic references needed; Anglia Harvard referencing style. All references used in the
report MUST be in English – check with your tutor if you’re unsure of the validity or suitability of
any source. Students seeking credit od above should support their analysis with a greater number
of reference sources comparable to the grade they are seeking. Sources such as Wiki,
scribed.com, docstore.com, etc are not considered acceptable sources and should not be used –
reliance on such sources will result in a heavily reduced grade.
To optimise your results, be sure to see more information about the grading criteria as available in the
marking rubric below.


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Assessment 1 Rubric - Individual 20% Critical analysis comparing an entrepreneur with entrepreneurship theory
Criteria Fail (0 – 49%) Pass (50 – 64%) Credit (65 – 74%) Distinction (75 – 84%) High Distinction (85 – 100%)
Discipline knowledge Disciplinary knowledge is Disciplinary knowledge lacks Disciplinary knowledge is Disciplinary knowledge is Disciplinary knowledge is clearly
(25%) unclear. Does not use the clarity. Uses disciplinary presented. Uses disciplinary clearly presented. Uses presented. Uses disciplinary
language of the discipline in language tentatively, shows an language approaching disciplinary language language authoritatively; shows
a sustained fashion, and awareness of the issue competency, shows an competently, shows a critical understanding of the
demonstrates no evidence presented and some evidence awareness of the issue proficient awareness of the relevant theories, issue
of gaining new of gaining new understanding. presented and demonstrates relevant theories, issues, and presented; demonstrates depth
understanding. limited content demonstrates accuracy of and accuracy of understanding.
understanding. understanding.
Analysis (Critical Analysis and evaluation are Analysis and evaluation have a Overall, analysis and Strategically and critically Strategically and critically
Thinking) (50%) very superficial and lacking number of significant gaps, evaluation show critical analyses and evaluates the analyses and evaluates the
in depth. and/or need further clarification. thinking but include several traits and characteristics of the background & traits of the
gaps. Recommendations are entrepreneur and key entrepreneur and key businesses
evidence-based but may not businesses developed, the developed, the opportunity
be fully justifiable. opportunity recognition recognition process, the
process, the competitive competitive advantages of the
advantages of the businesses, businesses, and making
with some minor gaps. justifiable, evidence-based
recommendations.
Reasoned Adaptability Shows lack of awareness in Attempts to demonstrate Demonstrates awareness Demonstrates awareness and Demonstrates strong awareness
skills (15%) terms of the entrepreneur’s awareness but fails to and evaluation of the evaluation of the and evaluation of the
ability to operate effectively adequately conceptualise the entrepreneur’s ability to entrepreneur’s ability to entrepreneur’s ability to operate
in a diverse, complex, and entrepreneur’s ability to operate operate effectively in a operate effectively in a diverse, effectively in a diverse, complex,
globally oriented society. effectively in a diverse, diverse, complex, and complex, and globally oriented and globally oriented society.
complex, and globally oriented globally oriented society, but society, with some minor gaps
society. has a number of gaps.
Referencing (10%) Shows unfamiliarity with, Employs a basic academic Employs a basic academic Employs an accurate Employs an accurate academic
and inconsistent application referencing convention referencing convention academic referencing referencing convention citing
of the conventions of appropriate to the discipline appropriate to the discipline, convention citing multiple multiple sources.
academic referencing with with limited sources and a large with an adequate number of sources, with some minor
inadequate sources. number of errors sources, but with several errors.
errors.
Total Mark out of 100% Comments:

*AUSTRALIAN INSTITUTE OF BUSINESS AND MANAGEMENT PTY LTD © Approved byABN:
KOI 72 Academic
132 629 979 Board for T2CRICOS
202003171A
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Assessment 2
Assessment Type: Group entrepreneurial venture presentation followed by group written proposal.
Purpose: This assessment is designed to allow students to demonstrate their ability to apply the theoretical
concepts and models to real world current situations. As a group activity, it also allows students to further
develop their team work skills and professional presentation and communications skills. This assessment
relates to learning outcomes a, b, c, d, f.
Value: Presentation 20%; Report 20%; Total 40% Due Date: Weeks 7-9 &10
Submission: Report by Turnitin to Moodle Week 10; Presentation weeks 7, 8, 9.
Topic: Entrepreneurial business proposal and pitch
Part A: Presentation with Model/Canvas
Due Date: Finalise groups Week 4 in class. All members must be in the same tutorial group unless advised
otherwise. Presentations will be conducted in weeks 7, 8, 9. Presentation date for each group will be
advised before break. The presentation has a maximum duration of 20 minutes followed by up to 10
minutes Q&A. Each member must present. We recommend that you practice the presentation as a group
in advance of your formal delivery to optimise your use of the available 20 minutes. Imagine that your pitch
presentation is to prospective investors who you need to convince of the merit of their investing in your
venture.
Describe a unique new-to-the-world, Australia-based, for-profit entrepreneurial venture that your group
could enter into. Your Power Point slides must also be submitted to the Tutor/Lecturer before your
presentation begins. Please no restaurants, cafes or online supermarkets unless demonstrably unique or
addressing a new market in which you’re addressing consumer needs not presently met.
Suggested structure:
o Cover slide:
− Please indicate ALL group members’ full names, student IDs, class day & time, and tutor’s name.
o Introduction of business idea
− Describe clearly your business idea.
− What customer wants, needs, problems or fears are you trying to address?
− What makes your business differentiated from current opposition in the market?
− How do you take advantage of or response to the impact of cultural context in developing the
business idea?
o Business Model/Canvas (use single PowerPoint slide showing 9-cell template completed with bullet
points per the Smokino example given)
− Customer Segments
− Value Proposition
− Customer Relationships
− Channels
− Key Activities
− Key Resources
− Key Partners
− Revenue Structure


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− Cost Structure
o Reflection on/application of Design thinking and/or Lean start-up
Reflect on your own group’s application of design thinking and/or lean start-up, as entrepreneurship
validation tools, when brainstorming/developing and/or validating business idea(s).
o Key marketing and resource considerations
The following (but not limited to) questions are expected to be addressed. Support your ideas with relevant
research, facts & figures where possible.
− How attractive is your intended industry? Are there any favourable/unfavourable trends happening
in the industry?
− How competitive is your intended industry? Who are your closest competitors?
− Who and where are you targeted customers?
− What are the major product/service benefits, features and/or experience?
− What is the intended unit price of the product/service? How does your unit price compare to that of
the closest offering(s) in the market?
− How can the product/service be distributed to the customers? Where is the location of the
business? How can technology be incorporated to reach customers?
− How are you going to promote the product/service at the initial stage?
− How much money is tentatively needed to start the business, and where do you intend to get the
finance from?
o Entrepreneurial traits/characteristics
Discuss the entrepreneurial characteristics/traits and skills of the team members (i.e. your own group
members), and how the members might contribute to the venture’s success (reflection on/application of
relevant entrepreneurship theories expected).
o Sustainable values
What sustainable values (e.g. social, health, economic, environmental etc) can the entrepreneurial venture
contribute to the market and/or local communities/society?
o References
Research Requirements: Students need to support their analysis with references from the course text and
a minimum of twelve (12) reliable, relevant and acceptable sources, among which at least half academic
references needed; Anglia Harvard referencing style. All references used in the report MUST be in English
– check with your tutor if you’re unsure of the validity or suitability of any source. Students seeking credit
od above should support their analysis with a greater number of reference sources comparable to the
grade they are seeking. Sources such as Wiki, scribed.com, docstore.com, etc are not considered
acceptable sources and should not be used – reliance on such sources will result in a heavily reduced
grade.
Part B: Business Plan (including refined Model/Canvas)
Due Date: Same group members and same venture proposition as Part A. Report Moodle Due Date,
Monday week 10 at 11:59PM. 3,000 +/- 10%-word limit, report format with headings and sub-headings, 1.5
spacing to be used.
Suggested (brief) structure:
Cover page (please indicate your full name, student ID, class day/time & tutor’s name)
Table of Contents
Executive Summary (not included in word count)


BUS302
Section headings
o Introduction (a clear introduction of the business idea, make sure that first time readers can understand
your business idea)
o Mission
o Goals
o Ethical issues
o Business Model Canvas (use single page, 9-cell template populated this time with succinct, relevant
details to each cell per the Bubba Cam P/L example provided).
− Customer Segments
− Value Proposition
− Customer Relationships
− Channels
− Key Activities
− Key Resources
− Key Partners
− Revenue Structure
− Cost Structure
o Feasibility Analysis
− Market
− Operations and Technology
− Human Resources
− Finance
o References
Research Requirements: Students need to support their analysis with references from the course text and
a minimum of twelve (12) reliable, relevant and acceptable sources, among which at least half academic
references needed; Anglia Harvard referencing style. All references used in the report MUST be in English
– check with your tutor if you’re unsure of the validity or suitability of any source. Students seeking credit
od above should support their analysis with a greater number of reference sources comparable to the
grade they are seeking. Sources such as Wiki, scribed.com, docstore.com, etc are not considered
acceptable sources and should not be used – reliance on such sources will result in a heavily reduced
grade.


BUS302
Assessment 2 A: Marking Rubric: Presentation of a new entrepreneurial venture - Group (20%)
Analysis (Critical Analysis and evaluation Analysis and evaluation have Analysis and evaluation Strategically and critically Strategically and critically
Thinking) (50%) are very superficial and a number of significant gaps, demonstrate strategic and analyses and evaluates the analyses and evaluates the
lacking in depths. and/or need further critical thinking, but include market opportunities, and key market opportunities, and key
clarification. several gaps. considerations in terms of considerations in terms of
marketing and resources of marketing and resources of the
the entrepreneurial venture, entrepreneurial venture, and the
and the entrepreneurial mind- entrepreneurial mind-set and
set and characteristics of the characteristics of the founding
founding team. team.
Analysis and evaluation may
have a few minor gaps.
Problem-solving (25%) Lack of understanding of Some understanding of the Basic but adequate Good understanding of the Excellent understanding of the
the constructed and real constructed and real life understanding of the constructed and real life constructed and real life
life problems. problems. constructed and real life problems, addressed by problems, addressed by
Viable entrepreneurial Major gaps in identifying and problems. identifying and describing identifying and describing viable
idea(s) are not well describing viable Some gaps in identifying viable entrepreneurial idea(s) entrepreneurial idea(s) using
identified and/or described. entrepreneurial idea(s) using and describing viable using conceptual, analytical conceptual, analytical and
conceptual, analytical and entrepreneurial idea(s) and problem-solving problem-solving strategies.
problem-solving strategies. using conceptual, analytical strategies.
and problem-solving
strategies.
Speaking and eye While some ideas were Presentation sometimes Good presentation, with Well-delivered and balanced Effective, well-delivered,
contact (15%) identified, failed to present lacked in clarity and a logical some pauses and over- presentation. Good use of balanced and well-paced
them in a logical manner. progression of ideas. A reliance on notes. Minor communication tools to presentation; Excellent use of
Failed to engage with the hesitant presentation with lapses in structure. engage the audience. Kept communication tools to engage
audience or present a many pauses and stumbles; Presentation ran slightly within the time limit allocated the audience.
clear argument. Failed to and/or presenters had to over or under allocated to presentation.
keep to the time allocated either pad out the time or cut time.
and present the sections to keep to time.
appropriate information.
Teamwork, Work reflects little or no Work reflects a disparate Work reflects a coordinated Well integrated contribution Holistic reflection of divergent
Coordination and time co-ordination of the contribution by the team, but contribution by all of the by all of the team, which perspectives and insights into
management (10%) contribution by various maintains relevant focus in its team, and constructs a reflects, accounts for and the task, representative of
team members, and/or has response to the task. sustained focus in its synthesises different various informed positions on
no central objective or response to the task. perspectives into a focused the topic.
focus. presentation.

KOI 72 Academic
202003171A
BUS302
Assessment 2 B: Business Model / Plan for new entrepreneurial venture – 20%
Discipline knowledge Disciplinary knowledge is Disciplinary knowledge lacks Disciplinary knowledge is Disciplinary knowledge is Disciplinary knowledge is clearly
(25%) unclear. Does not use the clarity. Uses disciplinary presented. Uses clearly presented. Uses presented. Uses disciplinary
language of the discipline language tentatively, shows disciplinary language disciplinary language language authoritatively; shows
in a sustained fashion, and an awareness of the issue approaching competency, competently, shows a critical understanding of the
demonstrates no evidence presented and some evidence shows an awareness of the proficient awareness of the relevant theories, issue
of gaining new of gaining new understanding. issue presented and relevant theories, issues, and presented, demonstrates depth
understanding. demonstrates limited demonstrates accuracy of and accuracy of understanding.
content understanding. understanding.
Analysis (Critical Analysis and evaluation Analysis and evaluation have Overall, analysis and Strategically and critically Strategically and critically
Thinking) (50%) are very superficial and a number of significant gaps, evaluation show critical analyses and evaluates analyses and evaluates
lacking in depths. and/or need further thinking but include several components of the business components of the business
Recommendations are not clarification. gaps. Recommendations model canvas, and the model canvas, and the feasibility
evidence-based and/or Recommendations may not are evidence-based but feasibility of the business in of the business in terms of
justifiable. be evidence-based or fully may not be fully justifiable. terms of market, technology, market, technology, human and
justifiable. human and financial financial resources, and making
resources, with some minor justifiable, evidence-based
omissions. recommendations.
Recommendations are
evidence-based and
justifiable.
Writing and Referencing The work does not employ Attempts logical structure, Plan is somewhat logically Plan is logically structured, Plan is well structured, with
(25%) a structured approach to sighting some evidence, structured using with some minor fluent and cohesive presentation
the task. The writing is without constructing a clear appropriate academic inconsistencies in cohesion of ideas. Sophisticated
unclear and poorly response to the task. Limited language, with appropriate and presentation of ideas, academic language throughout,
constructed. use of appropriate academic use of evidence in and /or grammar and with excellent use of supporting
Shows unfamiliarity with, language, with a number of addressing the task. spelling. evidence. Persuasively
and inconsistent grammatical errors. Employs a basic academic Sustained use of supporting addresses the task, and
application of the Employs a basic academic referencing convention evidence with a clearly focus employs a relevant approach.
conventions of academic referencing convention appropriate to the on the task. Employs an accurate academic
referencing with appropriate to the discipline discipline. Includes an Employs an accurate referencing convention citing
inadequate sources. with limited sources and/or a adequate number of academic referencing multiple sources.
number of significant errors sources. Several errors in convention citing multiple
referencing, grammar sources, with some minor
and/or punctuation. errors.

KOI 72 Academic
202003171A
BUS302
Assessment 3
Assessment Type: Final Exam – individual assessment. This is a closed book exam. Students should bring
pens to the exam – no other materials or aids will be permitted.
Purpose: The purpose of the exam is to ensure you have a broad understanding of the theory that we
cover in the course. The exam may cover materials used in lectures, tutorials, class discussions and/or
from the readings. This assessment relates to learning outcomes a, b, e, f.
Value: 40% Due Date: The final exam will be held in the official KOI exam period in Week 14
of the trimester. The specific date and time will be posted towards the end of the
trimester.
Topic: Material from all lectures and tutorials between weeks 1 and 11 are examinable.
Task Details: Duration 2 hours plus 10 minutes reading time closed book exam. The exam will contain a
mix of application response questions where students will be expected to demonstrate knowledge of the
subject’s content and its application in real world situations. More detail may be provided during the
trimester.
3.2 General information about assessment
a) Late Penalties and Extensions
An important part of business life and key to achieving KOI’s graduate outcome of Professional Skills is the
ability to manage workloads and meet deadlines. Consequently, any assessment items such as in-class
quizzes and assignments missed or submitted after the due date/time will attract a penalty (see below).
Students who miss mid-trimester tests and final exams without a valid and accepted reason (see below)
may not be granted a deferred exam and will be awarded 0 marks for assessment item. These penalties
are designed to encourage students to develop good time management practices, and create equity for all
students.
Any penalties applied will only be up to the maximum marks available for the specific piece of assessment
attracting the penalty.
Late penalties, granting of extensions and deferred exams are based on the following:
In Class Tests (excluding Mid-Trimester Tests)
o No extensions permitted or granted – a make-up test may only be permitted under very special
circumstances where acceptable supporting evidence is provided. The procedures and timing to apply
for a make-up test (only if available) are as shown in section Applying for an Extension (see below).
o Missing a class test will result in 0 marks for that assessment element unless the above applies.
Written Assessments
o 5% of the total available marks per calendar day unless an extension is approved (see Applying for an
Extension section below)
Presentations
o No extensions permitted or granted – no presentation = 0 marks. The rules for make-up presentations
are the same as for missing in-class tests (described above).
Mid-Trimester Tests and Final Exams
o If students are unable to attend mid-trimester tests or final exams due to illness or some other event
(acceptable to KOI), they must:

BUS302
− Advise KOI in writing (email: academic@koi.edu.au) as soon as possible, but no later than three
(3) working days after the exam date, that they will be / were absent and the reasons. They will be
advised in writing (return email) as to whether the circumstances are acceptable.
− Complete the appropriate Application for Extension or Deferred Exam Form available from the
Student Information Centre in Moodle, on the KOI Website (Policies and Forms) and the Reception
Desk (Kent St, Market St and O’Connell St), as soon as possible and email with attachments to
academic@koi.edu.au.
− Provide acceptable documentary evidence in the form of a satisfactorily detailed medical
certificate, police report or some other evidence that will be accepted by KOI.
− Agree to attend the deferred exam as set by KOI.
Deferred exam
o There will only be one deferred exam offered.

o Marks awarded for the deferred exam will be the marks awarded for that assessment.
o If you miss the deferred exam you will be awarded 0 marks for the assessment. This may mean you
are unable to complete (pass) the subject.
b) Applying for an Extension
If students are unable to submit or attend an assessment when due, and extensions are possible, they
must apply by completing the appropriate Application for Extension form available from the Student
Information Centre in Moodle, the KOI Website (Policies and Forms) and the Reception Desk (Kent St,
Market St and O’Connell St), as soon as possible but no later than three (3) working days of the
assessment due date.
The completed form must be emailed with supporting documentation to academic@koi.edu.au.

Students and lecturers / tutors will be advised of the outcome of the extension request as soon as
practicable.
Appropriate documentary evidence to support the request for an extension must be supplied. Please
remember there is no guarantee of an extension being granted, and poor organisation is not a satisfactory
reason to be granted an extension.
c) Referencing and Plagiarism
Please remember that all sources used in assessment tasks must be suitably referenced.
Failure to acknowledge sources is plagiarism, and as such is a very serious academic issue. Students
plagiarising run the risk of severe penalties ranging from a reduction through to 0 marks for a first offence
for a single assessment task, to exclusion from KOI in the most serious repeat cases. Exclusion has
serious visa implications. The easiest way to avoid plagiarising is to reference all sources.
Harvard referencing is the required method – in-text referencing using Author’s Surname (family name)
and year of publication. A Referencing Guide, “Harvard Referencing”, and a Referencing Tutorial can be
found on the right hand menu strip in Moodle on all subject pages.
An effective way to reference correctly is to use Microsoft Word’s referencing function (please note that
other versions and programs are likely to be different). To use the referencing function, click on the
References Tab in the menu ribbon – students should choose Harvard.
Authorship is also an issue under plagiarism – KOI expects students to submit their own original work in
both assessment and exams, or the original work of their group in the case of a group project. All students
agree to a statement of authorship when submitting assessments online via Moodle, stating that the work
submitted is their own original work.
The following are examples of academic misconduct and can attract severe penalties:


BUS302
o Handing in work created by someone else (without acknowledgement), whether copied from another
student, written by someone else, or from any published or electronic source, is fraud, and falls under
the general Plagiarism guidelines.
o Copying / cheating in tests and exams is academic misconduct. Such incidents will be treated just as
seriously as other forms of plagiarism.
o Students who willingly allow another student to copy their work in any assessment may be considered
to assisting in copying/cheating, and similar penalties may be applied.
Where a subject coordinator considers that a student might have engaged in academic misconduct, KOI
may require the student to undertake an additional oral exam as a part of the assessment for the subject,
as a way of testing the student’s understanding of their work.
Further information can be found on the KOI website.
d) Reasonable Adjustment
The Commonwealth Disability Discrimination Act (1992) makes it unlawful to treat people with a disability
less fairly than people without a disability. In the context of this subject, the principle of Reasonable
Adjustment is applied to ensure that participants with a disability have equitable access to all aspects of the
learning situation. For assessment, this means that artificial barriers to their demonstrating competence
are removed.
Examples of reasonable adjustment in assessment may include:

o provision of an oral assessment, rather than a written assessment
o provision of extra time
o use of adaptive technology.
The focus of the adjusted assessment should be on enabling the participants to demonstrate that they
have achieved the subject purpose, rather than on the method used.
e) Appeals Process
Full details of the KOI Assessment and Assessment Appeals Policy may be obtained in hard copy from the
Library, and on the KOI website www.koi.edu.au under Policies and Forms.
Assessments and Mid-Trimester Exams:
Where students are not satisfied with the results of an assessment, including mid-trimester exams, they
have the right to appeal. The process is as follows:
o Discuss the assessment with their tutor or lecturer – students should identify where they feel more
marks should have been awarded – students should provide valid reasons based on the marking guide
provided for the assessment. Reasons such as “I worked really hard” are not considered valid.
o If still not satisfied, students should complete an Application for Review of Assessment Marks form,
detailing the reason for review. This form can be found on the KOI website and is also available at KOI
Reception (Kent St, Market St and O’Connell St).
o Application for Review of Assessment Marks forms must be submitted as explained on the form within
ten (10) working days of the return of the marked assessment, or within five (5) working days after the
return of the assessment if the assessment is returned after the end of the trimester.
Review of Grade – whole of subject and final exams:
Where students are not satisfied with the results of the whole subject or with their final exam results, they
have the right to request a Review of Grade – see the Assessment and Assessment Appeals Policy for
more information.
An Application for Review of Grade/Assessment Form (available from the KOI Website under Policies and
Forms and from KOI Reception at Kent St, Market St and O’Connell St) should be completed clearly
explaining the grounds for the application. The completed application should be submitted as explained on
the form, with supporting evidence attached, to the Academic Manager.

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KING’S OWN INSTITUTE*

Success in Higher Education

Associated HE Award(s) Duration Level Subject Coordinator

1.2 Core / Elective

1.3 Subject Weighting

Subject Credit Points Total Course Credit Points

4 BBus (Accg) 96; BBus (Mgt & Finance) 96

1.4 Student Workload

No. timetabled hours/week* No. personal study Total workload hours/week***

4 hours/week 6 hours/week 10 hours/week

1.5 Mode of Delivery Blended, that is face-to-face/online

1.6 Pre-requisites MGT100 Introduction to Management and BUS100 Professional Communication

1.7 Other Study and Resource Requirements

BUS302 ENTREPRENEURSHIP T220 23/06/2020 12:35 PAGE 1 OF 18

Approved by KOI Academic Board for T2 2020

2.2 Graduate Attributes for Undergraduate Courses

KOI Bachelor Degree

Knowledge Current, comprehensive and coherent knowledge

BUS302 ENTREPRENEURSHIP T220 23/06/2020 12:35 PAGE 2 OF 18

Approved by KOI Academic Board for T2 2020

Contribution to Graduate Attributes

a) Explain and suggest solutions to the kinds of problems

b) Analyse and solve various business problems using case

c) Prepare strategic plan to include marketing, finance and

d) Enhance skills in report writing, verbal communication and

e) Appraise adaptability skills of an entrepreneur to operate

f) Articulate the importance of ethical conduct in commercial

2.4 Subject Content and Structure

Week Topic covered in each Reading(s) Expected work as

Listen live industry Answer questions from text

BUS302 ENTREPRENEURSHIP T220 23/06/2020 12:35 PAGE 3 OF 18

Approved by KOI Academic Board for T2 2020

Answer questions from text

Answer questions from text

2.5 Public Holiday Amendments

Please note: KOI is closed on all scheduled NSW Public Holidays.

This applies to ALL subjects taught in T220.

BUS302 ENTREPRENEURSHIP T220 23/06/2020 12:35 PAGE 4 OF 18

Approved by KOI Academic Board for T2 2020

Calendar Class Date Rescheduled Class Date

Monday 05 October 2020 (Week 13) Not required

2.6 Review of Grade, Deferred Exams & Supplementary Exams/Assessments

Review of Grade Day:

Friday 30 October 2020

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Approved by KOI Academic Board for T2 2020

Supplementary Assessments (Exams and Assessments):

A supplementary assessment may be offered to students to provide a final opportunity to demonstrate

2.7 Teaching Methods/Strategies

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Approved by KOI Academic Board for T2 2020

2.8 Student Assessment

Assessment 3: Final examination

Requirements to Pass the Subject:

2.9 Prescribed and Recommended Readings

BUS302 ENTREPRENEURSHIP T220 23/06/2020 12:35 PAGE 7 OF 18

Approved by KOI Academic Board for T2 2020

o Australian Competition and Consumer Commission (ACCC) www.accc.gov.au Provides information

BUS302 ENTREPRENEURSHIP T220 23/06/2020 12:35 PAGE 8 OF 18

Approved by KOI Academic Board for T2 2020

Value: 20% Due Date: Week 6, midnight Thursday of Week 6

o Background of the entrepreneur

o Opportunity recognition and idea development process