EXCERCISE 1: DEVELOPING A COMPETITIVE PROFILE MATRIX FOR MY UNIVERSITY

PURPOSE:

Your college or university competes with other educational institutes in the world, especially those in your own country.
Funds, Students , Faculty, Staff, Endowment, gifts etc are areas of competitiveness. Other areas include athletic programs,
dorm life , academic reputation ,location and career services. The purpose of this exercise to give you practice of thinking
competitively about the business of education in your country.

INSTRUCTION:

STEP 1:

Identify two colleges or Universities in your state that compete directly with your institution for students. Interview
several persons, perhaps classmates who are aware of particular strength and weakness of those universities. Record
information about the two competing universities.

STEP 2:

Prepare a competitive profile matrix that includes your institution an the two competing institutions. Include at least the
following ten factors in your analysis:

• Tuition Cost
• Quality of faculty
• Academic Reputation
• Average class size
• Campus landscaping
• Athletic Programs
• Graduate Programs
• Location of Campus
• Campus Culture
 ANSWER:

NIFT NIFT NIFT

SL PATNA DELHI KOLKATA
KEY FACTORS WEIGHT
NO WEIGHTED WEIGHTED WEIGHTED
RATING RATING RATING
RATING RATING RATING
1 Tuition Cost 0.02 3 0.06 3 0.06 3 0.06
2 Quality of faculty 0.15 2 0.3 4 0.6 2 0.3
3 Academic Reputation 0.15 2 0.3 3 0.45 2 0.3
4 Average class size 0.05 3 0.15 3 0.15 3 0.15
5 Campus landscaping 0.08 4 0.32 2 0.16 2 0.16
6 Athletic Programs 0.02 3 0.06 2 0.04 2 0.04
7 Quality of Students 0.13 3 0.39 4 0.52 3 0.39
8 Graduate Programs 0.1 3 0.3 4 0.4 3 0.3
9 Location of Campus 0.15 2 0.3 4 0.6 4 0.6
10 Campus Culture 0.15 3 0.45 4 0.6 3 0.45
1 2.63 3.58 2.75
Note : (1) The rating values are as follows : 1 = major weakness , 2 = Minor weakness , 3 = Minor strength , 4 = Major
strength. (2) As indicated the total weighted score of NIFT PATNA (2.63) is weakest NIFT KOLKATA (2.75) in medium
situation and NIFT DELHI (3.58) is strongest.