Farwa Mahmood 94

Change management :
Change management is the systematic approach and application of knowledge,
tools and resources to deal with change. It involves defining and adopting
corporate strategies, structures, procedures and technologies to handle changes in
external conditions and the business environment.

Change management stages:
According to “Lewin’s 3 step model”, change is “episodic” i.e. it can be
easily planned into three stages:
1. “Unfreezing
2. Changing
3. Freezing
Managers at Coca Cola Company can motivate workforce in the “unfreezing”
stage by informing them about the vitality of change being planned in context of
organization benefits. Training to the staff members can make them more adept at
accepting the transformational stage.
In the “changing phase” the company can initiate practical steps with regard to the
strategic plan for change. It can be achieved by developing strong relationships and
offering rewards.
“Refreezing” phase allows Coca Cola Corporation to make recently innovated
change a part of their strategy so that workforce does not get back to the previously
used operational methods of the organization .

Change management—–A case of Coca Cola Corporation:

Achievements:
The organization likewise gave free beverages to fighters which were some portion
of its system to turn into an enthusiastic image for the individuals of the nation.
Likewise it supported the deals, so the organization accomplished two goals via
cautiously wanting to react to that outer natural change. The plants created by the
organization in war time helped its extension after the war.

• The organization obtained packaging, espresso and coffeehouse

organizations in Korea and Malaysia. Coca Cola Company additionally reacted to
such customer changing practices in a compelling manner by growing new items
like Diet Coke and Coca Cola Zero.

Conclusion: after reading this case and seeing the market demand in our market
one can easily conclude that coca cola company and their strategies are well
equipped by change and management. representatives in the association are work
commited lined up with authoritative targets workforce