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Variety Creating an integrated solution
This infinitely variable source of knowledge can lead
to new business insight or nothing at all. Finding the As an example scenario, we describe a fictitious
relevant “needles” in this giant “haystack” is the electric car company that is expanding their marketing,
ongoing challenge with this constantly evolving compliance, and operational systems. This activity is
data source. part of a comprehensive solution that evolves with their
rapidly growing business.
Veracity
Veracity represents the valuable information that is The following three big data solutions are highlighted:
trusted throughout an enterprise. It is both relevant
Marketing intelligence and media awareness
and flexible. Its lineage can be traced to source
data. Groups of items roll up into summaries as Corporate governance, risk management, and
needed. Attributes such as cardinality and regulatory compliance
uniqueness are maintained to assist with Operational efficiency
enterprise integration.
3
New types of data
New types of data introduce measures of uncertainly Shared Analytics Information Zone
that are reflected in three primary attributes:
Integrated Warehouse
Quality and Marts Zone
Relevance Functionality and characteristics
Structured
Flexibility Trusted
Consolidated
Uncertain data means that quality, relevance, and Aggregated
Historical
flexibility can work in opposition (Figure 2). Risk assessment
5
Supporting GRC Automated problem prioritization and escalation
Big data is a key element in the governance, risk, and Ongoing policy compliance assessment that is
compliance (GRC) solution. IBM OpenPages® defines based on external data
various governance policies by specifying inputs from
Data warehouse augmentation through updates
news and financial sites along with data that is mined
from outside sources, including social
from various social media providers:
media providers
Feeds that are extracted from sources such as
Timely and relevant information made available to
Twitter and LinkedIn
the entire enterprise
Customer comments on support websites
Summaries that are collected from leading
news organizations What’s next: How IBM can help
Government supplied financial indicator data
IBM Business Analytics can help your organization
In this scenario, metrics that are related to the extract significant value from big data. IBM provides
perceived state of the automobile market and business various ways to blend traditional information with big
conditions are gathered with social media analytics data. IBM provides new types of analytic techniques
software from IBM. and smarter visualizations to ensure that you can
capitalize on the unique characteristics of big data.
Related information is augmented and merged into risk
assessment applications that are processed in near For more information about this topic, go to the
real time. Rules are interrogated and assessed with following website:
IBM Algorithmics® software. Alerts and exception
http://www.ibm.com/software/analytics/solutions/
conditions are managed with IBM ILOG® software.
big-data/
Compliance reporting is performed with IBM Cognos
software-based analysis applications that are deployed
on desktop and mobile devices. Resources for more information
Operational efficiency For more information about the concepts that are
The company’s operational systems are improved with highlighted in this document, see the
a complete view of the entire business. Data in following resources:
disparate warehouses, spreadsheets, and unstructured Analytics in a Big Data Environment, REDP-4877
sources can all be correlated to uncover new insight.
Artificial Intelligence: Learning Through Interactions
An example is vehicle telemetry that is collected and and Big Data, REDP-4974
filtered by IBM InfoSphere Streams creating live Context-Based Analytics in a Big Data World: Better
summaries of customer vehicle performance. Battery Decisions, REDP-4962
efficiency, vehicle safety, and warning systems are all
Smarter Analytics: Information Architecture for a
monitored. External sources, such as social media, are
New Era of Computing, REDP-5012
monitored for early warnings that are related to
subjects as diverse as satisfaction, reliability, or product IBM big data platform
usage. IBM InfoSphere Streams is used with IBM http://www.ibm.com/software/data/bigdata/
Algorithmics as a centralized event and external data
clearing house. IBM SPSS Analytic Server is used for
predictive model building and for deployment of high
volume data. Problems can be relayed to any part of
the business for more timely and effective response.
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