BOND APP

Case Study
 INTRODUCTION

Parents and Teachers play a crucial role in the education of

children.

I have found that students are not are not getting the complete
essence of education as there is no bonding between Parents
and Teachers.

Teachers find it a tough task to organise academic documents of

all students. Many people are backing out of the teaching
profession because of increasing paperworks.

.
MISSION

The mission of this Bond app is to make communication

between Teachers, Students and Parents easy and Hassle
free.
USER PERSONA

TEACHER
PARENT

STUDENT
PRIMARY RESEARCH

Google form questionnaires were made and got it filled by 15 Teachers,15 Parents and 15 students.

Each group was given different questionnaires with questions which concern them.

The main features of the app were selected after this phase.
TEACHERS
PARENTS
STUDENTS
PRIMARY RESEARCH FINDINGS

Parent teacher bonding is essential for the growth of the child.

Most of the Parents, Teachers and students feels there is a

need for an app which connects parents, teachers and
students.

Most of the schools doesn't have such an app.

53% of parents states that they are not very comfortable with
english..

The main features for the app which are selected after the primary
research are :

Progress Report Daily Report Attendance Apply Leave Assignments

Time table News Fees Student Chat+ Announcements

testimonials
OBSERVATIONS
Source - healthline
63% of Parents are anxious about their
childrens wearabouts in school. They
barely get chance to be a part of their
childs education and this leads to
parents not having a strong bond with
their children
Source - Forbes 2019
According to Forbes study (2019), Only
35% of Indian know to read English.
With just sticking to english, Bond app
will lose the majority(65%) of the Indian
population who can use this app. So, In
Bond app, I decided to make available all
major Indian languages so that everyone
will be able to use the app
 According to a survey conducted by
NDTV, 60% of the student population of
India (Age 5-18), use their parents mobile
phone. Considering my personal
experiance, I used my parents mobile
phone while I was below 18. So, I
decided not to give dedicated sign in for
students rather they can sign in through
their parents account. So, Bond App will
have two sign ins - Teachers and
Parents.

Source - Gadgets NDTV

SECONDARY RESEARCH

A Google form questionnaire was made and got it filled by 15 Teachers and 15 Parents.

The sub features of each main feature of the app is selected after this phase.
MARKET COMPETITION

The main three apps which Bond app will face comepetition in
market are :
REMIND
Founded by brothers Brett Kopf and
David Kopf
Founded in 2011
Homework updates
Chat Option
Support different languages
No calling feature
Chat is limited to 120 ch
Has Privacy issues
Most of the features are extra paid
BLOOMZ
Founded by Chaks App in the
year 2016
Daily update
Photo Gallery
Chat option
Bug Issues
Not user friendly
Extra Paid features
GOOGLE CLASSROOM

Launched by Google in the year

2014
Homework assessment and
feedback
Reminders for upcoming projects
Chat option
Bug Issues
Not user friendly
Very Less features compared to
other apps on market.
HOW DOES THE APP WORK?
UX FLOW - TEACHERS
UX FLOW - PARENTS
SCOPE

CURRENT COVID 19 SITUATION

With the current situation, after the Pandemic Covid 19 outbreak and
lockdown, the education industry is one of the industries which is suffering
the most.

Unlike colleges, Parents and teachers have to work together to create the
base of education for children in schools.

Schools have understood the need for such an app so that

communications with the students during these difficult times would have
been much easier.

Mobile phone usage of people has skyrocketed during the pandemic.

People depend on mobile phones for their each and every needs.

This is the perfect time to launch Bond App.

GOVT PLANS

1. MAKE IN INDIA

In the current situation, India is supporting products or apps made in India over
foreign products. Banning of 59 chinese apps acts as the beginning of ‘Atma
Nirbhar’. Taking the fact that there are no Indian apps so far connecting
Parents, Teachers and Students; Bond App has a wide scope.

2. AATMANIRBHAR APP CHALLENGE

The NDA government launched a new app challenge to support the Indian
designers to come up with different app ideas. The apps selected by the
government jury will have rewards upto 20 lakhs. This challenge was launched
on 4th July 2020.
3. DIGITAL INDIA

Kerala government to target 10000 smart classroom by the year 2020. Delhi
government to spend 9000 crs for smart class setup in 2020. Smart classroom
is a part of the Digital India initiative. The app has the potential to grow as a
part of the smart classroom initiative. An app which connects parents,
teachers and students is an integral part of Smart classroom..

BHARATH NET & K-FON

Bharath net is a central government initiative under digital India, 1.25 lakh
villages have been digitalised(2019 ) as the first phase.  The govt is
planning to make it 2.5 lakh+ villages in 2021.

Kerala governments KFON( Kerala Fibre Optic Network' (K-FON) - 2019

Project )  to provide free internet to 20 lakh BPL families in kerala. (2020)

These two schemes make internet widely available even for the BPL
Community which increases the scope of our app. The app can be
promoted as a part of government education sector and digital india.
THANK YOU