.

. . .
. . .
Functional level Manufacturing Marketing R&D
strategies

Business Enhance
strategies Adopt cellular Modernize Ignore "new" Buy substitute
A plant within approach Reduce labour Increase equipment/pro Sell the Focus on small small products and processes to
a plant content capacity quality/service orders signify lower
cesses customers resell cost
Diversify customer base

1 Broaden product mix 5 4 2 1 4 5 4 2

2 Maintain actual quality 4 4 2 1 3 5 1
3 Enhance quality image 2 3 1 2
4 Maintain current costs 1 2 5 2
5 Maintain customer service 1 1 4 2 4 5
6 Absolute weight 3 4 1
7 9 8 3 3 5 8 8 5 8 6
8 Related weight 5 0 2 6 2 8 0 6 9 5
1 8 3 4 5 9 8 6 9 7
9 0
 . .
. .
R&D Finance and Human Resources

Develop new Capital for

Reduce Instil customer-
substitute monetary cycle vertical first attitude Hire lower Train in TQM Demand weight
product integration wage/skill
time

2 2 10
3 2 3 8
3 4 4 6
3 5 3 3
1 4 5
1 4 2 9
6 3 9 2 7
2 9 5 0 5
7 4 1 2 8
0
;