SERVICIO NACIONAL DE APRENDIZAJE SENA ABRIL

SISTEMA INTEGRADO DE GESTIÓN

2017
Product associated to the project Georeferencing
FICHA TECNICA
GUÍA DE APRENDIZAJE N°16
1164213

SENA – CENTRO DE GESTIÓN DE MERCADOS, LOGÍSTICA Y TECNOLOGÍAS DE

LA INFORMACIÓN

TECNOLOGO EN GESTION LOGISTICA

FICHA TECNICA 1164213

Product associated to the project Georeferencing

Presented by: AGROLOGISTIC WORLD

Martha Jannethe Carrillo Zapata

Jimmy Rivera Casteblanco
Julio Enrique Rojas Cardenas
Edgar Alexander Garzón García

Instructor: Alexander Alzamora Pacheco

Chía, April 1 of 2017

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 SERVICIO NACIONAL DE APRENDIZAJE SENA ABRIL
SISTEMA INTEGRADO DE GESTIÓN
2017
Product associated to the project Georeferencing
FICHA TECNICA
GUÍA DE APRENDIZAJE N°16
1164213

Table of Contents.

1.Introduction.…….…………………………………………………………….……....….3

2. Objectives.………………………………...…………………………..……….…..........4

3. Products associated to the project Georeferencing………………...…………..5, 6,7,8

4. Conclusions…………………………………………………………………........…….9

5.Bibliography……………………………………………..………………………...…..10

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 SERVICIO NACIONAL DE APRENDIZAJE SENA ABRIL
SISTEMA INTEGRADO DE GESTIÓN
2017
Product associated to the project Georeferencing
FICHA TECNICA
GUÍA DE APRENDIZAJE N°16
1164213

1. Introduction

As it is known to start a business or start a company, we must take into account the kind of
market and something very important the location, in this activity we will give some
aspects to consider.

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 SERVICIO NACIONAL DE APRENDIZAJE SENA ABRIL
SISTEMA INTEGRADO DE GESTIÓN
2017
Product associated to the project Georeferencing
FICHA TECNICA
GUÍA DE APRENDIZAJE N°16
1164213

2. Objectives.

General objective:

The objectives that we intend to complete at the end of this activity are; analyze well the causes,
consequences and the most important the relation cost/benefit of the creation of a company in a
certain place.

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SERVICIO NACIONAL DE APRENDIZAJE SENA ABRIL
SISTEMA INTEGRADO DE GESTIÓN
2017
Product associated to the project Georeferencing
FICHA TECNICA
GUÍA DE APRENDIZAJE N°16
1164213

3. Products associated to the project Georeferencing

MAP

GEO-REFERENCE MAP

Map of How to get to Agrologistic World in North Highway 31 KM

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SERVICIO NACIONAL DE APRENDIZAJE SENA ABRIL
SISTEMA INTEGRADO DE GESTIÓN
2017
Product associated to the project Georeferencing
FICHA TECNICA
GUÍA DE APRENDIZAJE N°16
1164213

Distribution map of “Éxito” Stores in the North Zone

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 SERVICIO NACIONAL DE APRENDIZAJE SENA ABRIL
SISTEMA INTEGRADO DE GESTIÓN
2017
Product associated to the project Georeferencing
FICHA TECNICA
GUÍA DE APRENDIZAJE N°16
1164213

 The geographical location of a company is an strategic decision. This decision will depend
on certain factors that may favor or impair the present and future economic activity of the
company.
 To choose the most suitable location of a company, the following tips must be taken into
account:
- The proximity between market and customers.
- The density of the population
- The possibilities of access to raw materials and buyers
- Facility to dispose of raw materials or other resources (skilled labor, university,
research centers, etc.).
- The evaluation of the proximity of the suppliers, which facilitates and reduces the
costs of supplying the business.
- Quality of life.

 You should never opt for a location without a detailed and thorough study of the
characteristics of the residents.
 Our clients are located in the departments of Boyaca, Cauca and Cundinamarca
 The Fleet Management System is a method of locating a terrestrial, aerial or maritime
vehicle on a digitized map that is located on the surface of the terrestrial globe, whether on
water, land or air.
 The GIS system helps us with the geographic information system, ordered from less to
greater complexity, are:
- Location, ask about the characteristics of a place
- Condition: compliance or not of conditions imposed on the system.
- Trend: comparison between temporal or spatial situations other than some
characteristic.
- Routes: calculation of optimal routes between two or more points.
- Guidelines: detection of spatial patterns.
- Models: generation of models from phenomena or simulated performances.

 Study of geographic origin of customers, measuring the capacity of real attraction of the
points of sale, and the business contributed by the different zones.

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 SERVICIO NACIONAL DE APRENDIZAJE SENA ABRIL
SISTEMA INTEGRADO DE GESTIÓN
2017
Product associated to the project Georeferencing
FICHA TECNICA
GUÍA DE APRENDIZAJE N°16
1164213

 Geographic quota, comparing the customers that come from each zone with the presence of
the target in it.
 Geographic coverage of the network, identifying areas sufficiently covered and areas with
deficiencies, in order to establish new sales outlets or marketing actions
 Enrichment of data. From where a client lives, we can infer sociodemographic
characteristics such as household, housing, habitat rent, population density, commercial
offer, urban vs. scattered. It is very useful, for example, for the advanced analysis of online
customer, because knowing the level of income, or type of neighborhood where we get
more customers online is fantastic to make online campaigns, decide collection points,
delivery costs, etc.

Advantages

 Reduction of the cost of Transportation for the correct billing of routes.

 We can select where to locate the company and what marketing procedures to use
 It allows our suppliers to save time for the download of their products.
 Identify sales points, offices, branches, distributors, competition, etc.
 View sales by customer, sales area, sectors, municipalities populations, which serves as
input for sales analysis.

Disadvantages

 When the market is not established, it may take longer to achieve profitability.
 The limitations to access information and research due to lack of network lines.
 There is little choice of multiple services.
 The great distance that exist for educational establishments
 High Risk - Success is totally up to you and your business ability

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 SERVICIO NACIONAL DE APRENDIZAJE SENA ABRIL
SISTEMA INTEGRADO DE GESTIÓN
2017
Product associated to the project Georeferencing
FICHA TECNICA
GUÍA DE APRENDIZAJE N°16
1164213

4. Conclusions

In the world of business there are many aspects that we must take into account; but as we
demonstrate in this activity we must always study the locations of our suppliers, our customers, the
access routes, cost benefit, population and commercial area to achieve our goals.

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 SERVICIO NACIONAL DE APRENDIZAJE SENA ABRIL
SISTEMA INTEGRADO DE GESTIÓN
2017
Product associated to the project Georeferencing
FICHA TECNICA
GUÍA DE APRENDIZAJE N°16
1164213

5. Bibliography

 https://www.google.com.co/#q=traductor
 Sena Material.
 http://www.camarafp.org/portal/index.php/estudiantes/ubicacion-de-la-
empresa.html

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