Research in Daily Life 2

NATURE OF
INQUIRY AND
RESEARCH
Module 1
Objectives
a. describe quantitative research and its
importance;

b. determine the type of quantitative

At the end of research that
the lessons, the is applicable to your field of study;
students are
expected to: c. uncover the strengths and weaknesses of
quantitative research;

d. develop appreciation of the value of

quantitative
research across fields; and
Quantitative Research

- It is objective, systematic, empirical

investigation of
the observable phenomenon through the use of
computational techniques.

- It highlights numerical analysis of data.

- It is concerned with numbers and its

relationship with
events.
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Characteristics
of Quantitative
Research
z
1 Objective
Quantitative research seeks
accurate measurement and
analysis of concepts.

It is not based on mere

intuitions and guesses. Data are
gathered before proposing a
conclusion or solution to a
problem.
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Research Questions 2
In quantitative research, the
researchers know in advance what they
are looking for.

The research questions are well-

defined for which objective answers
are sought.

All aspects of the study are carefully

designed before data are gathered.
z Structured Research
3 Instruments
Data are normally gathered using
structured research tools such
as questionnaires, and
collecting measurable
characteristics of the
population such as age, socio-
economic status, number of
students, and the like.
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Numerical Data 4
Data are in the form of numbers
and statistics, often organized
and presented using tables,
charts, graphs, and figures that
consolidate large numbers of
data to show trends,
relationships or differences
among variables.
z
5 Large Sample Sizes
To arrive at more reliable data
analysis, a normal population
distribution is preferred. This
requires a large number of population
size depending on how the
characteristics of population vary.

Random sampling is recommended to

avoid researchers’ bias in
interpreting the results.
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Future Outcomes 6

By using complex mathematical

calculations and with the aid of
computer, if-then scenarios may
be formulated thus predicting
future results.
Strengths and
Weaknesses of
Quantitative
Research
 Strengths Weaknesses
 cannot be easily  requires large number of
misinterpreted respondents

 may allow the researcher to  costs a lot

comprehend a huge amount of
vital
characteristics of data
 can be analysed quickly  ignores contextual factors

 can be replicated in  is subjected to inaccuracy

different areas or over time