Independent University, Bangladesh.

REPORT ON JAMUNA LED

TV
Jamuna Electronics and Automobiles LTD.

Date of Submission: 30th July, 2018

Submitted to: Mohammed Shohel Islam,

Senior Lecturer
Independent University, Bangladesh.
Course Title: Introduction to Marketing.
Course Code: MKT201.
SECTION: 01

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 Submitted By
NAME ID EMAIL
Nazrul Islam Rony 1611082 nazrulislamrony999@gmail.com

Mahbubur Rahman 1620303 sudhui.mahbub@gmail.com

Md. Raufu Islam 1620892 raufuislam@gmail.com

Noor Zarin Tasnim 1711142 tasnimnoor1824@gmail.com

Yeasin Arafat Fahim 1711142 fahimyeasin111@gmail.com

Letter of Transmittal
To,

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Mohammed Sohel Islam
Independent University, Bangladesh
Bashundhara R/A, Dhaka.
Date: 29th march, 2018
Subject: Submission of Assignment on JAMUNA TV.

Dear Sir,
With due respect, it was our pleasure and honor of being your students and have this opportunity
to present the insight of marketing report on JAMUNA TV. We provided all relevant
information regarding the marketing topic and we believe and hope that our plan will provide a
clear concept about the suggested report.

We would like to take this opportunity to thank you for the guidance and support you have
provided us during the course and in this report. We request you to excuse us for any mistake
that may occur in the report despite our best effort. While preparing the plan, we all have given
our best to accumulate needed information and we will be more than happy to answer any
question and clarify it fully for your understanding. Thank you for all your help and support
which helped us significantly in preparing this report.

Thank you again for your support and patience.

Yours Sincerely,
Yeasin Arafat Fahim. Nazrul Islam Rony.
Mahbubur Rahman. Md. Raufu Islam.
Noor Zarin Tasnim.

Acknowledgement

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At the very beginning we would like to express our deepest gratitude to Almighty God for giving
us the strength and the composure to finish the task within the scheduled time. Project is like a
bridge between theoretical and practical working. We are feeling very obliged and therefore
special thanks to our honorable Mohammed Sohel Sir who gives us the opportunity to think and
to show creativeness that we have in us and also realizing us what we are able to do in future.
We are also highly obliged in taking the opportunity to sincerely to the senior brothers for their
generous attitude and friendly behavior. We would like to express our deepest appreciation to all
those who provided us the possibility to complete this report. A special gratitude we give to our
teacher Mohammed Sohel Sir, whose contribution in stimulating suggestions and
encouragement, helped us to coordinate our project through providing advice on forming the
report itself.

We have no valuable words to express our thanks, but our heart is still full of the favors received
from every person.

Introduction

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Jamuna Electronics:

As an evolving private company that has continually grown within the competitive industry in
Bangladesh, Jamuna Group possesses high values, but the most crucial value of the company is
its human resource and the Managing Director, Mr. Md. Nurul Islam. The name, Jamuna group
is inseparably associated with the name of Mr. Md. Nurul Islam, an architect a pioneer ultimately
an Industrial leader in the private sector. He heralded the Jamunas appearance in the arena of
private industrial sector in 1974 with the mission and vision of building newly independent
Bangladesh as a happy and prosperous country. Jamuna started its journey with the Jamuna
Electric Manufacturing Co. Ltd in 1974 and it pioneered the manufacturing electrical accessories
and fittings in Bangladesh since 1975. There after JGI flourished as a giant conglomerates as
shown in the chronology. To maintain its competitiveness in todays globalized modern market,
Jamuna introduced the best technology along with machinery and expertise in Bangladesh.
Jamuna developed and expanded its enterprises of multi-dimension for diversifying its product
range. In course of 34 years of operation Jamuna Group expanded into a giant dynasty of 24
large-scale enterprises.

 To provide reliable and durable products and service solutions to meet the changing needs of
day-to-day lifestyle requirements of customers. To be the predominant and undisputed industry
leader in the field of Electronics & Automobiles Products. To build an organization with core
competency in distribution and retail with particular attention to complete customer satisfaction
at every level. To drive performance through passion, teamwork and innovation and be
committed for adding value to all our employees through regular training, thus creating
invaluable assets of our human resources. Rubicon Advertising was formed to provide
communication and advertising support to the numerous brands and products of Jamuna Group
and to service outside organizations as well. Rubicon provides full-fledged advertising services
ranging from idea and concept development, graphic design, strategy planning, and event to
management and media booking. The firm is well known in the media sector and has media
affiliations with leading print and electronic media of the country. Jamuna Group is committed to
ensure better life through quality products.

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Jamuna Electronics and Automobiles Ltd. Also popularly know as JEAL is a sister concern of
Jamuna Group.As one of the best manufacturer of electronic products in the country, we believe
we can win people’s heart by ensuring quality. Our products such as fridges, LED TVs, air
conditioners, motorcycles, fans and home appliances are of superior quality and are thriving for
decades now.Jamuna Electric Manufacturing Co. Ltd. is the very first venture of Jamuna Group
that came into being in 1974 and it pioneered the manufacturing electrical accessories and
fittings in Bangladesh since 1975. JEAL is a member of a big family consisting of well-reputed
organizations like Jamuna Future Park, Jamuna Television, The Daily Jugantor etc., Jamuna
Builders etc.

Brand Positioning:

Brand positioning refers to “target consumer’s” reason to buy your brand in preference to others.
It is ensures that all brand activity has a common aim; is guided, directed and delivered by the
brand’s benefits/reasons to buy; and it focuses at all points of contact with the consumer.
In order to create a position strategy, you must first identify your brand’s uniqueness and
determine what differentiates you from your competition. A brand is a product, group of
products or company name with a unique, consistent and well-recognized character. The
uniqueness can come either from a factual product or from its image - uniquely created by the
manufacturer through advertising and packaging. The consistency comes mainly from the
uniformity of its quality and performance, but it is also reflected in the advertising and
packaging.

There are 7 key steps to effectively clarify your positioning in the marketplace:
 Determine how your brand is currently positioning itself.
 Identify your direct competitors.
 Understand how each competitor is positioning their brand.
 Compare your positioning to your competitors to identify your uniqueness.
 Develop a distinct and value-based positioning idea.
 Craft a brand positioning statement.
 Test the efficacy of your brand positioning statement.

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 JAMUNA QUALITY POLICY
Ensure strict compliance with international standards and local regulatory norms in every phase
of sourcing and procuring quality materials, Manufacturing, quality assurance of its products.
Jamuna Group is committed to undertake appropriate review, evolution and performance
measurement of processes, business activities and quality management system for continuous
improvement to ensure high satisfaction, developing human resources and Jamuna is dedicated
to advanced technology Growth.
With Jamuna Group's steady and successful expansion into diverse business sectors, the need for
product innovation and scientific production methods became inevitable. The Group was quick
to respond to the need of the hour and formed the Central Research and Development Cell
(CRDC). CRDC carries out research on basic engineering science, product innovation, market
research, production processes, etc. CRDC maintains close relationship and
professionalaffiliation with leading research centers and institutions of the world to support its
modus operandi.
Jamuna Group believes that the road to success depends on implementing newer and improved
production practices, bringing in product innovations, minimizing costs and maximizing on efficiency.
Jamuna Group realizes that to become the market leader in the competitive business scenario, one needs
to constantly bring in change and offer better and alternate product choice to the end users. This can only
be achieved through continuous research and development. Thus, the Group attaches high importance to
the activities of CRDC and focuses on expansion of the cell.

Jamuna Vision Statement:

We view business as a means to the material and social wellbeing of the investors, employees at
large leading to accretion of wealth through financial and moral gains as a part of the process of
development of civilization.

Jamuna Mission Statement:

Our mission is to produce and provide quality services and innovative products for people,
maintain ethical slandered in business operation ensuring benefit to the stakeholders and peoples
of Bangladesh.

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 Current marketing situation

Market description
Increased popularity of smart LED TVs has affected also the cable TV market. Jamuna TV
ensures strict compliance with international standards and local regulatory. Especially in
Bangladesh, people are now concern about more then watching dish channel to internet. So the
growing demand for online streaming has opened opportunities for us to sell Jamuna smart LED
TV.
As there is a huge trend of watching smart TVs in our country, the number of people seeking the
technology which is low budget comparing the SONY, LG or etc companies TV which are more
energy saving. As people started adopting this technology so it is leading us to a rapid growing
smart TV market in our country.

Target Marketing Strategy

Target market means the targeting the consumers. Consumers with similar or the same needs that
most businesses target their effort for marketing so sell their product to those customers.

Jamuna TV targets a very wide range in our country are ranging normal day to day
usage devices to industrial standard equipment. The usual target age group of

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customers range from the 18s to 60s or even older. As long as the person has the
ability to purchasing a TV or making to the decision for purchasing a Smart TV.

Competitive Review

WALTON

Walton TV is the bigger competitor of Jamuna TV. They are growing their business with
high resolution smart TV like 55" 4k-SMART TV.
It has full HD-4k technology that take the vewing into an exciting new era. Scense are analyxed
and matched with special image database for supremely lifetime detail.

This smart tv has graphics processor Mali450 and 1GB of ram. It has 16:19 screen ratio and
3840 x 2160/60 Hz 4k Resolution.
They are also available in a lot of store in Bangladesh. For this product they set the price is
1,10,00 taka.

VISION

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Another competitor of Jamuna TV is Vision TV from RFL Electronics. In recent year they
produced VISION LED Smart 4K TV. It has got all the options that a Smart TV should have.
The 3D viewing experience is awesome. Wide screen option also works well with Smartphone.

It has Contrast Ratio 4000:1,

4K(3840 X 2160) Utra HD 3D, Android 4.2 and 10 GB DDR3 Memory/ 4GB flash. They are
also providing 2 years service with one year unconditional warranty. In the main time they are
now giving the customer Free Home Delivery service.
The price range of this TV is 1,17,000 tk.

Product Review
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FEATURES:
Tired of servicing your LED TV every few months? Our Low Voltage Start-up series ensures
smooth functioning even during power fluctuations and can operate perfectly at as low as 135
volts, saving you the cost of buying a stabilizer and frequent repairing. 

Ultra Super Brightness & Contrast.

Ultra High Definition Display.
Multi-Screen Sharing.
Screen Mirroring.

Signal input with HDMI/HD capacity with-USB.

Inbuilt Storage.
Built-In Wireless (Wifi).
Web Browser.
Android Television.

Wide 178° Viewing Angle.

Ultimate stereo sound effect.

Voice Control.

Low Energy Consumption.

Comb Filter & Noise Reduction.
Slim & Smart.
Mulimedia Playback.

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Specification:
Model LEDUHD55D6000 (Smart TV)
Screen Size 55"
Resolution 3840×2160 4K UHD
Video Colour System PAL/BG/DK/I/DVB-T2.
VHF/UHF Auto
CATV Yes
TV Tuning System Auto / Manual
Stereo/Bilingual BG,DK,I,M (mono)
Viewing Angles 178°/178°
Audio Amplifier/speaker 2*10W-8?
Anntena Input RF 75?
Terminal Input 1 Component-1080p,1080i,720p,576p,576i, 480p,480i,PC.(Compatible
with HD or SD Content)
Terminal Input 2 AV (576i,480i,SD Content)
Terminal Input 3 3 HDMI Input-1080p,1080i,720p,576p, 576i, 480p,480i,PC.
Audio Out Yes
USB USB3.0 (Movie,Music,Picture,TXT.)
Head Phone Yes
OSD Language English,Francais,Pyccknn,Arabic,Indonesian.
Power Requirement 100-240v AC,50/60Hz
Power Consumption 90w
Weight18.420Kg
Operating Temperature 0°c-40°c
Network LAN/WiFi
Frame Bezel 0.99CM

PRICE: 98,000/-

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 Objectives and Issues.
Jamuna electronics provide variable and trusted products and service solution to meet the
demand of different range of televisions from day to day lifestyle requirements of consumers. It
offers attractive incentives and promotions to achieve a dominant and unparallel industrial
position, customers satisfaction is one of the main targets of this company, it provides televisions
to all standard customers, starting from struggling families to well off families. It is quite
affordable for maximum budgets. Moreover, this company promotes teamwork, innovation and
promises to add value to all the employees via intensive regular training, and self developments.
Thus, this consequences creating a invaluable assets as human resources.

Marketing Mix:
Showcasing is basically positive as putting the introduce item in the perfect place, at the correct
cost, at the opportune time. In spite of the fact that this sound likes a simple issue yet difficult to
perform in light of the fact that it requires ceaseless improvement through research to get this
going. Besides if a solitary segment is beneath the stamp, any encouraging item or administration
can be dropped down radically and may need to wind up with a negative outcome. The
arrangement of showcasing blend which is known as 4Ps is an astounding method to guarantee
pudding right thing in correct place on time. Advertising blend is a basic instrument to improve
understanding about what the item and administration ready to offer and how to manufacture a
guide for fruitful item advertising. The promoting blend is most often utilized by 4Ps of
advertising which implies: Product, Place, Price and Promotion.

Product:

Jamuna LED TV is a TV show innovation in view of the attributes of natural light-

emanating diodes. The LED show is based a natural substance utilized as the semiconductor
material in light-transmitting diodes (LEDs). The show is made by sandwiching natural thin
movies between two conductors. At the point when an electrical current is connected to this
structure, it transmits a brilliant light. Since LED shows don't require backdrop illumination, they
can be more slender and weigh not as much as other show innovations. LED shows additionally
have a wide survey edge - up to 160 degrees even in splendid light - and utilize just two to ten
volts to work.

Place:

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 Jamuna LED TV is available throughout Bangladesh.

Price:
32inch 23,000Taka

43inch 40,000Taka

55inch 88,000Taka

Promotion:
 Jamuna Electronics and Automobiles Ltd (JEALS) uses their own television
channel including other TV channels to promote their products.
 JEALS uses Billboard for advertisement.
 As Bangladesh is a Cricket loving nation, JEALS also does Buzz marketing with
our country’s top cricketers.
 They also does website promotions.
 JEALS sponsors domestic cricket leagues of our Country.

Product strategy of JAMUNA LED TV

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 All great products start with a clear strategy that is customer and market driven. Our
product strategy will be based on consumers need. We will ensure our customers about our
product quality, updated features so that they will attract to buy our products. And reduce our
production cost so that our product’s price is very reasonable. The product strategy tells the team
where the product is headed and what need to be done to get there. The main purpose of product
strategy is to align executives and other key stakeholders around how the product will achieve
the high level business objectives. It also provides the product manager with a clear direction to
guide the team through implementation and to communicate the value of the product to cross
functional teams such as sales, marketing, and support.
A product strategy is the foundation for the entire product lifecycle. As we develop and
adjust our product strategy, we zero in on target audience and define the key product and
customer attributes necessary to achieve success.

Vision: Every products need a vision. Jamuna’s Vision is Empowering economic vitality
and quality of life.

Features: Jamuna LED Smart TV feature the ultimate in home entertainment

experiences. Discover HDR 4K ULTRA technology, to innovations in gaming, Ultra high
definition display, wide 178 degree viewing angle, USB 3.0, Inbuilt Storage, WIFI, Low energy
consumption, Multi screen sharing, Screen mirroring, Voice control, Web Browser, Comb Filter
and noise reduction, Multimedia playback ( Audio, Video & Image) Android operating
system, wide view angle and more.

Design:Boasti ng minimalist
designs that are elegant in
simplicity, Jamuna LED TVs are right
at home in the most luxurious or the
most casual of environments. The
revolutionary design of our LED TV
uses self-lighting pixels that bring
you awe-inspiring pictures with
perfect blacks for infinite contrast
and an astonishing pop of color. We
use metal body in our 4K LED SMART

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TV. And the LED’s 4K resolution to the mix and you get an incredible 8.3M pixels, four times
that of Full HD.

Quality: Quality is main thing to attract consumers. Consumers always want good
quality products. And we will make sure them that our product is quality full product.

Differentiate: Customers always want different product from market. Differentiation is

mandatory to attract consumers. We will make our products different from other product.
Warranty: We will give warranty also. Our panel warranty period will be 12 months and we
will give 5 years service warranty. We will also give some services like free transport.

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 Using BCG Matrix of Jamuna for LED TV
The position of Jamuna LED TV in BCG matrix is Star. This is because Star represents high
growth rate and market share. High investments are required to maintain the share in

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the market. High cash flow outward movement in this category to maintain status. Our
product Jamuna LED TV follows all these categories. Jamuna is a much known brand and
has a huge market share. Also their growth rate is really high. This is why Jamuna LED TV
is rated Star in the BCG matrix.

The first couple of years of growth for this Jamuna product will endure some loss in
profits, but that loss will be rewarded with product growth coupled with technological
advancement that ensures a long lasting technology life cycle for the Jamuna LED TV. As
seen earlier in this paper, the projections for this product in terms of sales and
distribution are good. Market projections for this product see the Jamuna LED TV hitting
maturity around 2019.When this happens Jamuna LED TVs will see incline in growth,
while LCD/LED and plasma brand TVs should see a steeper decline. Eventually the
Jamuna LED brand of TV will take over the market to the point becoming the next
generation in TV technology.

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 Pricing Strategy.

Penetration Pricing Strategy:

The aim of penetration pricing is usually to increase market share of a product, providing the
opportunity to increase price once this objective has been achieved.

Penetration pricing is the pricing technique of setting a relatively low initial entry price, usually
lower than the intended established price, to attract new customers. The strategy aims to
encourage customers to switch to the new product because of the lower price. Low prices
encourage the word-of-mouth advertising for a product, therefore any promo activity becomes
more efficient.

Penetration pricing is most commonly associated with a marketing objective of increasing

market share or sales volume. In the short term, penetration pricing is likely to result in lower
profits than would be the case if price were set higher. However, there are some significant
benefits to long-term profitability of having a higher market share, so the pricing strategy can
often be justified. Penetration pricing is often used to support the launch of a new product, and
works best when a product enters a market with relatively little product differentiation and where
demand is price elastic – so a lower price than rival products is a competitive weapon.
We are setting a low price for our new product in order to attract a large number of buyers and a
large market share. We will set low and reasonable price for our products. So that buyers will
be interested to buy our products. It helps to increase our sells and also increase our market
share. We will always try to beat our competitors by giving quality product at low price to our
buyers. Because our main target is increase sells and increases the percentage of our market
share.

Amongst the advantages claimed for penetration pricing include :

- Catching the competition off-guard / by surprise

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- Encouraging word-of-mouth recommendation for the product because of the attractive pricing
(making promotion more effective)
- It forces the business to focus on minimizing unit costs right from the start (productivity and
efficiency are important).
- The low price can act as a barrier to entry to other potential competitors considering a similar
strategy.
- Sales volumes should be high, so distribution may be easier to obtain.
We set the price of our 20” LED TV at 14000/= only, and the 22” LED TV’s price is 19,500/=
only, our 24” TV price is 20,000/= only, our 32” TV price is 23000/= only, our 43” LED Smart
TV price is 40,000/= only and Our 55” Smart Ultra 4K LED TV price is 88,000/= those LED
TV’s price is very low competitive others brand.

Inch Price(Taka) Weight(kg)

32 23,000 7.670

43 40,000 12.250

55 88,000 18.420

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 Distribution Strategy

Distribution Channel:

Distribution or set of intermediaries is to pass finished or semi-finished goods from producers to

the final consumer. A distribution channel can include wholesalers, retailers, distributors and
even the Internet. Channels are broken into direct and indirect forms, with a "direct" channel or
zero level channel allowing the consumer to buy the good from the manufacturer and an
"indirect" channel or one/multi-level channel allowing the consumer to buy the good from a
wholesaler or through a channel of distribution. Jamuna Electronics has a countrywide retail
sales outlets andservice point‟s network.

Distribution or Marketing channel systems:

In cases where a marketer utilizes more than one distribution design, then the marketer is
following a multi-channel or hybrid distribution system. As we discussed earlier in this report,
Jamuna undertakes both independent channels (conventional distribution system) and dependent
channels (vertical distribution system) for their product to reach to its final consumers. Jamuna
has authorized distributors who distribute the cell phones to retailers and then the retailers hand
the products to the end consumers. On the other hand, it also uses its own Jamuna showrooms
where they deliver their product directly from their production place to sell it to the consumers
through its own experienced and satisfactory way.

The distribution channel system is illustrated below:

(Jamuna TV) Authorized Retailers
Manufacture
Distributors

Final
(Jamuna Electronics)
Brand Showrooms Consumer
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Number of intermediaries:

Many producers do not sell products or services directly to consumers but instead use marketing
intermediaries to execute an array of necessary functions to get the product to the final consumer.
These intermediaries, such as middlemen (wholesalers, retailers, agents, and brokers),
distributors, typically develop a firm committal bond that builds in the one channel or multi-
channel marketing chain. The marketing intermediaries are:

1. Intensive distribution

2. Selective distribution

3. Exclusive distribution

Jamuna Electronics limited uses selective distribution, which is in between intensive and
exclusive distribution. Selective distribution involves more than one but less than mass
distribution.

As mentioned above in the report that Jamuna TV are a shopping product and thus, the most
appropriate way to Jamuna TV in the existing Bangladeshi market is to have selective capable
distributors to acknowledge the market requirement for their products and make the products
availability convenient for the consumers. For example, Dhaka is a densely populated district of
Bangladesh and thus need large number of shops to have Jamuna TV’sproducts that is enough
products is accessible already in the market for the potential buyers.

Communication and Promotion strategy

Communication will be a vital part of Jamuna’s promotion of LED TV. LED TV will be a high-
tech product that will be newly introduce to the market and is still in very early stages of the
maturing phase. The communication plan will help break barriers and gradually penetrate into
the market so the product can be familiarized. The communication plan will be important to
provide information for the early adopters and tech enthusiast. The survey indicate that a higher
percentage of consumers are tech enthusiast and willing adopters for new technology and
consumer also have a need to have the latest technology.

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In order to familiarize LED TV in the market, establishing a good communication plan is vital to
the marketing strategy and the market plan. LED TV is high-tech product and when released it
will be a product with cost in the upper range. With the LED TV product having upper range
cost, the consumer will be careful when investing in high-tech and high cost product. They will
be researching and seeking information that will justify and assure confidence of their product
purchase decision. The communication strategy for Jamuna is to have as much control of
information as possible that will provide the necessary information and positive reviews in all
sources of public source of information starting with the web. Jamuna plans to focus influencing
the sources of information of the web in the digital marketing strategy, and continue influencing
the sources of information in the traditional analog marketing strategy.

Digital Marketing and the Web:

Samsung will be utilizing the web and digital marketing strategy as form of communication with
customers. Using the web provide and effective tools for determining customer relationship and
sharing information to mass audiences. Jamuna’s website in Consumer product for television.

Jamuna will also be using its website to publish press and news release as online public relation
that can be accessible to customer and will publish updates and information on blogs. Jamuna’s
forum will be available to provide FAQ’s and address customer’s questions, concerns, and
customer feedback. The communication will not be limited to Jamuna’s website.

Social Media Networking:

With growing popularity of social media networking sites and applets, using social media will be
an effective tool to reach millions of customers. Social media sites such as Facebook have grown
with 1 billion users. Facebook will be used to provide online presence and exposure of Jamuna
LED TV and Jamuna branding as a source of delivering information, maintaining customer
relationship, marketing and promoting product events, advertisement, and an effective form of
communicating. Using Facebook’s online advertisement tool will also be tool for advertisement.

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Web advertising and web media:

Online advertising solution can reach massive audiences and establish presence and influence
over the web. Jamuna will use interactive advertisement that responds to customer and provides
visual depiction of LED TV. Web media advertisement will be used for promoting LED TV and
be advertising through famous video streaming sites like YouTube, Vimeo and Daily Motion.
Google ad also provides online advertisement through the Google search engine.

Magazine and Media advertisement:

Traditional advertisement by ads and reviews in magazines will reach wide ranges of audience
from general to niche audiences in various subjects. Televisions commercial newspaper and
radio advertisement will also be traditional strategy to reach audiences. These are the more
expensive means of advertisement but can be the most effective methods of advertisement.

Sales person and public relations:

Sale person will be the most expensive solution on promotion but it can be an effective solution
that allows physical and social relationship with customers. Sales people can be effective
approach by using sales tactics and marketing strategies to persuade and communicate with
customers on selling Jamuna LED TV. This will present both visual and aural persuasion,
communication, and promotion to customers. Public relations will be another strategy to promote
Jamuna LED TV to mass audience. This would happen through trade shows, events, and
sponsorship.

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SWOT Analysis

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Action Program (Time Frame)

Action Program Time Frame

Initial Stages:
Market Analysis
 Product Strategies January-March
 Brand Positioning
 Market Segmentation

Product Introduction:
Promotional techniques in order to create hype on April-June
 Social Media
 Television
 Newspapers

Product Maturity: July-September

Use promotion techniques such as ‘discounts’, or
‘BOGOF’ to attract newer customers.

Customer Feedback:
October-December
Improve relationships with existing customers
using After-Sales-Services in order gain customer
retention.

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 Conclusion

Jamuna Electronics and Automobiles LTD (JEALS)

To maintain its competitiveness in todays globalized modern market, Jamuna introduced the best
technology along with machinery and expertise in Bangladesh. Jamuna developed and expanded
its enterprises of multi-dimension for diversifying its product range. In course of 34 years of
operation Jamuna Group expanded into a giant dynasty of 24 large scale enterprises.
Environment: We Care:
At Jamuna, sustainability means managing business in a way that balances environmental, social
and economic impacts. This psychology is built on the companys commitment to ensure its
operations remain sustainable in the longer-term.
Our Goal:
Apply more sustainable practices in our operation; and
Educate its employees and customers about how they can make a difference.
Jamuna is environment friendly. We are very much careful about our environment so that water
and flora fauna around us are not adversely affected.
Nation building activities:
We participate in our nation building activities, we have a big contribution towards the national
exchequer in the form of taxes and by generating employment opportunities for huge number of
unemployed work forces. Jamuna Group is one of the biggest employers.

                      

References
http://jarintasnim.blogspot.com
 http://www.jamunaelectronics.com/index.php/portal/about
http://www.jamunaelectronics.com/index.php/portal/proDetail/62
http://jamunagroup.com.bd/electronics/

http://www.jamunaelectronics.com/

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