Report on social media marketing of Coca Cola :

Coca-Cola is already a renowned brand . Coca-Cola has achieved notable successes in digital
marketing, not least its massive following on social media. Coco cola brand has a major on
Facebook.

Facebook is one of the leading social media platform to achieve success in marketing . Coca page is
having 1.7 billion fans on its Facebook page . It is socially active in other social media platforms such
as snapchat, Pinterest , YouTube . They upload 3-4 posts every week on Facebook whereas Pepsi co
upload their 3-4 posts on Facebook in one month. Coca cola is very active on facebook . It is ranked
the top most liked pages all over the world.

Coke Zero is having a maximum of fans. They upload various post on festivals so as to attract the
people . They also followed dolly challenge which inspired various personality in various social media
platforms . Customer can directly buy coke from the homepage of coca cola on facebook.

It is also active in snapchat they provided various snapchat filter of coca cola which attracted
consumer base a lot .