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New Framework For Effort And Time Drivers In Aerospace

Product Development Projects


Rabie Jaifer, École De Technologie Supérieure
Yvan Beauregard, École De Technologie Supérieure
Nadia Bhuiyan, Concordia University

Abstract: Product development projects, especially in the aero­ Despite the rich literature about these models, specifically
space industry, still suffer from significant cost and schedule parametric ones, it is still unclear how researchers chose the
overruns. Many researchers and scientists focused first on pro­ right parameters or drivers for their models. In other words,
cess and tools to shorten the time and reduce the cost of new how can the right drivers for estimations models be identified?
product development projects. The results were far from resol­ It is sufficient to use only some critical drivers? Is there
ving this issue. Thus, the focus was reoriented toward enhancing a broadly accepted list of potential drivers to select from?
the accuracy of estimates. Thereby, a large number of research What are the different classes of drivers? As a whole, is there
papers were published regarding effort and time estimation in any framework that structures potential drivers and groups
new product development. Most of them are modeling based on them by categories, by classes or by dimensions and then high­
the use of some specific drivers for estimation matter. However, lights how they are linked to effort or time? From the authors’
to the best of our knowledge, there are no rules or frameworks point of view, there is a lack of importance given to drivers’
about which drivers are relevant to use and which are not. This selection as core elements in estimation models. In fact, the
paper proposes a new and original framework that characterizes literature review shows that almost all research focused on
and organizes effort and time drivers in aerospace product parametric modeling used a few variables or drivers to predict
development. The aim is to identify and support the under­ cost and time. The choice and relevancy of these variables were,
standing of most relevant drivers for aerospace product devel­ for the most part, not justified from a scientific or research
opment effort and time. The framework was developed based on point of view. In other words, the choice was not based on
an extensive literature review and a postmortem analysis of cost a broadly recognized framework or selection criteria. Most of
and time overruns of a significant product development program the models use previous experience and/or internal experts’
in the aerospace industry. The final list of the frameworks’ judgment to decide which drivers or parameters will determine
drivers was validated and refined using a survey. Results sug­ effort and time (H. A. Bashir & Thomson, 2000, 2004; Jacome
gested that, beside risks and uncertainty, technologies maturity, & Lapinskii, 1997; Salam & Bhuiyan, 2016; Salam et al., 2009).
degree of change in design, ambiguity of requirements, func­ The process of estimating effort and time in new product
tional decompositions, severity of standards, process overlapping development would require a new framework for potential
and variety of key stakeholders drive effort and time as complex­ drivers of cost and time. Such a framework should group and
ity drivers while processes maturity, experience with technology, structure potential drivers and eventually identify their rele­
risk management, change management, level of trust in suppliers vance for more accurate estimation results. Since the time in
and team skills drive effort and time as proficiency drivers. person-hours, also known as effort make up the bulk of the cost
for most product development projects, the effort can provide
Keywords: Aerospace, New Product Development, Effort & a good picture of project cost (H. A. Bashir & Thomson, 2004).
Time Drivers, Uncertainty, Complexity, Proficiency For the rest of this paper, the term effort is used as a substitute
for the term cost in product development.
EMJ Focus Areas: Strategic Planning (Ch2), Project Manage­ This paper aims to develop a new framework for the
ment (Ch4) and Financial Resources Management (Ch5) potential drivers of effort and time in new product develop­
ment. It notably focuses on the aerospace industry. For this
purpose, the research effort started with an extensive literature

F
ailure to meet planned cost and time is a common issue in review exploring drivers used by different estimation models.
new product development. Among other reasons, accuracy The interest was also focused on the key concepts involved in
of estimates comes as one of the most popular. If the cost aerospace product development performance which in turn are
and time are estimated within a reasonable degree of accu­ related to effort and time drivers. This concerns especially
racy, the ability to schedule, forecast, and conduct trade-offs, concepts like complexity, uncertainty, and proficiency. As
among others, will become much easier (A. Salam & Bhui­ a result, the framework is structured regarding these concepts.
yan, 2016). Otherwise, poor estimations could even lead, in The framework was developed as a starting point to help in
some cases, to severe difficulties due to wrong financial bringing consensus within the planning team about effort and
decisions made about engagement and partners’ relationship time drivers in the aerospace industry. It will help both practi­
management. Thus, one of the most important questions that tioners and researchers to choose the most relevant drivers for
confront the program manager in the planning phase of new estimation purposes. The paper is structured as follows. Section 2
product development is “how to get the right estimates of presents the research methodology. In Section 3 the context of
cost and time?” Different approaches, methods, and models product development in the aerospace industry with key con­
were developed for this purpose. cepts involved is presented. Section 4 reviews the most used

Refereed Research Manuscript. Accepted by Associate Editor Bastian.

Engineering Management Journal Vol. 00 No. 00 2020 1


drivers in estimation models through an extensive literature and over several levels of authority. In total eleven workshops
review and a case study from real life. The resulting framework and more than fifty semi-structured interviews were con­
that structures and organizes effort and time drivers in the ducted. Results from the case study helped complete the list
aerospace industry is presented in Section 5. Conclusion and of drivers found in the literature from practical insights. The
discussion about the framework uses are given in Section 6. results from the literature search and case study were brought
together to develop the preliminary framework with a detailed
Research Methodology list of potential drivers of effort and time.
To develop a new framework for effort and time drivers as The second part of the fieldwork aim was to evaluate the
mentioned before, the research was based both on theory and relevance or criticality of elements resulting from the literature
practice. First, an integrative literature review (Snyder, 2019) review and case study through a survey involving twenty nine
was performed with the aim to gather potential drivers of experts from the aerospace industry. The selection criteria for
effort and time estimations. Thereby, underlying concepts participants was mainly based on their involvement in cost and
related to effort and time in aerospace product development time planning of new product development. The main objective
were also covered by the literature review. The objective was of the survey was to refine the framework and highlight critical
not to go in depth with these concepts; but rather to use them elements through a relevancy evaluation. Exhibit 1 illustrates
to identify more drivers and especially to define potential the research methodology.
classes and categories of drivers. This helped developing the
building blocks and structure the framework through con­ Overview of Product Development in the Aerospace
cepts’ integration. Industry
In parallel to the literature review, an industrial case study New product development projects have vital importance in the
was performed with the objective of bringing practical insight aerospace industry. In fact, products are a means by which
into the methodology. This case study is the first part of the companies achieve their objectives in terms of revenues (Stock­
fieldwork and concerns a postmortem analysis of a five-Billion strom & Herstatt, 2008). Cooper’s research shows that in com­
-dollar new product development program in the aerospace mon industry one third of revenues should come from new
industry. The program is composed of ten work packages products. In dynamic industries, even 100% of revenues can
(WP). Each of the WP’s has its own organization and focuses stem from new products (Cooper, 2001). However, the NPD
on the development of a part or set of parts of the final project’s success rate in terms of cost and time remains low.
product. The case study allowed for the identification of the The study realized by Bounds (Bounds, 1998) showed that only
main elements contributing to cost and schedule overruns 26% of new development projects respect cost and schedule.
which in turn lead to the identification of effort and time The US Government endeavor to predict cost overrun for
drivers. The objective was to identify the most relevant drivers aerospace and defense new product development resulted in
through data analysis, semi-structured interviews, and work­ a new law called the Nunn-McCurdy Act (Schwartz & O’Con­
shops. Semi-structured interviews concerned mainly people nor, 2016). The main objective of this law is to set up some
involved in planning management, suppliers’ management, rules and requirements about the cost overrun and its metrics
change management, cost management, test, and validation. in large-scale aerospace and defense product development pro­
The selection of participants was based on internal experts’ jects (Adoko et al., 2015). This shows clearly that cost and
recommendations and elements that evolved from data schedule overruns are ones of the main issues in aerospace
analysis. Workshops involved employees within the same product development. Overruns are mainly due to the extre­
department or work-package but with different backgrounds mely constrained environment and the complexity of product

Exhibit 1. Research Methodology

2 Engineering Management Journal Vol. 00 No. 00 2020


development in this industry. The following are examples of it’s related to the lack of information about requirements,
most influencing constraints and challenges facing aerospace technologies, environment, and the product in general. In the
companies for developing their products. aerospace sector, uncertainty sources are highly diversified but
The product development environment in the aerospace the fast evolution of technologies and customers’ requirement,
industry is very particular, especially with the implication of the variety of stakeholder’s expectations combined to the time­
a large number of stakeholders including in most case the frame of product development project have the greatest impact
government. For these reasons and regarding the nature of on uncertainty and risk level. Many research studies confirmed
aerospace products, regulation and laws are very strict. Despite the effect of uncertainty on cost and schedule in product
the diversity of stakeholders, the single customer is very com­ development (Perminova et al., 2008; Stockstrom & Herstatt,
mon in the aerospace business model. In fact, aerospace pro­ 2008). Bhuiyan and Thomson (2010) reported that uncertainty
ducts are in general developed for one or very specific is the main motivation for engineering change which in turn
customers. This restricted market constraint prevents aerospace should result in cost and schedule overrun. According to
companies from exploring the lever of economies of scale T. M. Williams (1999), increased uncertainty would contribute
which should allow for the amortization of R&D cost and to product development complexity and then increase the
lead to low-cost product unit. Unfortunately, in the aerospace chance of cost and schedule overrun.
industry, this is not possible and product development non- In conclusion, uncertainty and complexity remain ones of
recurring cost has a great impact on cost unit, and then on sale key concepts in aerospace product development considering
price, which explains the high market risk. their effects on cost and schedule. Therefore, besides perfor­
The competitive dynamics of the aerospace sector and the mance factors that have an obvious effect on effort ant time, the
evolution of customers’ requirements force most companies to concepts of complexity and uncertainty should be considered as
continuously bring significant improvements to the perfor­ the key cornerstones of any framework structuring effort and
mance and capabilities of their product, which leads to a fast time drivers in aerospace product development.
evolution of technologies. Thus, aerospace companies seek to
be at the forefront of technological innovation and develop Effort and Time Drivers from the Literature Review
products with next-generation technologies that they should An extensive literature review about drivers of effort (or cost)
mature during the product development cycle (Boyd, 2016). and time in new product development was the starting point of
This creates technological complexity during the product devel­ this research study. It helped identifying, directly and indirectly,
opment process. Product multidisciplinarity and issues of tech­ a nonexhaustive list covering almost all new product develop­
nology integration intensify this complexity. ment effort and time drivers used in literature. The literature
Besides technological issues, product development in the search methodology comprises the search terms, resources, and
aerospace industry runs through a complex organizational sys­ the search process. The search terms are naturally derived from
tem of processes, tools, and resources involving different dis­ the research objective which is the identification of relevant
ciplines with many interfaces and must naturally develop effort and time drivers for potential use in estimation models.
interrelated subsystem (Summers & Shah, 2010; Tamaskar The use of the Boolean OR allows the incorporation of alter­
et al., 2014). This is why interactions levels are very high in natives spelling and synonyms while the use of the Boolean
the aerospace product development organization. Multidiscipli­ AND allows linking the terms. The resulting search terms are.
narity increases the complexity of the product development (effort OR cost OR costs) AND (time OR schedule) AND (New
process and organization (Tomiyama, 2006; Tomiyama et al., Product Development OR NPD) AND (Driver OR drivers OR
2007). Some practices like iterative development and process estimation models OR Prediction models OR parametric esti­
overlapping create more interactions during product design mation). The literature resources or databases used are IEEE
and bring another dimension of complexity to the product Explore, ScienceDirect, Proquest, IE Compendex, Engineering
development organization (Zhang & Bhuiyan, 2015). From Village and Google Scholar.
the time perspective, products and systems in the aerospace A further literature review of key concepts related to effort
industry tend to get long duration to conceive, develop and and time in product development helped not only in complet­
build. The lifecycle differs from one system to another, but it’s ing the list but also categorizing drivers and enlightens relation­
not uncommon for five years to even a complete decade ships among them. The search process was conducted in three
between concept and product launch. The challenge is how to steps. In the first step, a search in each database was performed
get a clear and correct understanding of the evolution of the using the search terms and provides a set of potential papers
environment in which these products will operate. The change about effort and time drivers in estimation models. The lists of
management process plays a key role in product development references in relevant papers were examined to extract more
to bring the required adjustments, but the efficiency of this potential papers and ensure that the search covered the max­
process is a paramount factor to secure these adjustments, imum number of studies related to effort and time drivers.
without losing control over product development cost. The second step concerned the examination and selection of
The level and diversity of uncertainty sources are ones of relevant papers based on two criteria: (1) studies about effort
the important issues that are intrinsically related to product and/or time estimation models using one or more drivers; (2)
development in the aerospace industry. In fact, development studies concerning product development project preferably in
risk and uncertainty are so extreme that many companies the aerospace or technical sector. The third step concerned
cannot build a product without customers’ co-investment a search about key concepts emanating from the nature of the
and/or government risk-sharing contract (Boyd, 2016). Uncer­ pre-identified drivers. This final step is related to one of the
tainty is caused by a lack of sufficient information (Tatikonda & main value-added contribution of this research study. Indeed,
Rosenthal, 2000). From the product development perspective, as there is a perceived lack of framework that defines the

Engineering Management Journal Vol. 00 No. 00 2020 3


structure and categories of effort and time drivers, the aim of Duverlie and Castelain (1999) used product features or
this step was to identify drivers’ categories and then conduct an product physical parameters as drivers of cost in the design
in-depth search about these categories or related concepts, process. They compared the parametric modeling with base
while aiming for identifying more relevant effort and time case estimation in mechanical design.
drivers. The aim was also to define an initial structure for the Xu and Yan (2006) developed a new model for product
effort and time driver’s framework. Reviewed papers about design time estimation using neural networks and fuzzy logic
these concepts should have an effort and time perspective and which offers the possibility of integrating more drivers than
hopefully should help identify more drivers. The overall search parametric modeling. Thus, based on different models that
process resulted in 127 papers from which 36 are related to describe the product development cycle time, more than twenty
estimation models and help directly identifying drivers of effort drivers were identified and classified in the following seven
and time. The others helped either structuring the framework categories: product characteristics, design process, design con­
or indirectly identifying more drivers. ditions, design team, project complexity, information process
capability, and motivation. The authors recognized the diffi­
culty in evaluating and measuring some drivers at an earlier
Effort and Time Drivers from Estimation Models stage of the design process, thereby, they proposed methods for
Notwithstanding the abundance of research works about effort quantitative drivers’ evaluation from qualitative information
and time estimation in new product development, none of the using the house of quality and the fuzzy logic approaches.
reviewed papers tried to scientifically define relevant drivers to Qian and Ben-Arieh (2008) proposed a parametric cost
be used, or at least formalize a process for selecting these estimation model which combines the activity-based costing
drivers. In most cases, this is determined by internal consensus, (ABC) approach with the feature-based approach. The latter
experts’ judgment or authors’ judgment. used basically physical characteristics of the product such as
Jacome and Lapinskii (1997) are among those authors who volume or mass as cost-related features or cost drivers in
interested early in developing a cost estimation model in pro­ parametric modeling. Thus, the model identified each activity
duct development. Their model was focused on electronic pro­ in the product development process and then defined one or
ducts design and took into account three main drivers: size, more cost drivers for each activity. All drivers were in general
complexity, and productivity. The first driver represents the product or tools related features.
size of the product as reported by the number of transistors, Meier (2008) conducted a research study to ascertain the
the second driver considers tasks’ difficulties and the third main causes of cost and schedule growth on large-scale programs
driver represents the rate (effort by transistor) at which the of the Department of Defense. The seven following causes were
task progresses. Despite the use of generic drivers for this reported by the author as main contributors to cost and schedule
model, their valuation was adjusted to electronic products growth: immature technology, lack of corporate technology
design. roadmap, requirement instability, ineffective acquisition strategy,
Bashir & Thomson are among the authors who are interested inadequate system engineering, workforce issues, and unrealistic
in cost estimation modeling for design activities. They proposed program baseline. This study highlighted some relevant cost and
different models (H. A. Bashir & Thomson, 2000, 2001a, 2001b, time drivers specific to aerospace and defense product develop­
2004) over five years of research effort. Their first model for time ment. It showed the importance of technology maturity and
estimation is a generic one and could be applicable for a wide technology management and their effect on cost and schedule.
range of design projects with different sizes and over different It also mentionned the role of requirements management and
sectors. Authors reported that the choice of drivers is made from acquisitions in cost and time performance. Thus, it’s a very
a hundred of influencing factors on different aspects of process inspiring study for the identification of cost and time drivers in
design. After reviewing published research, the six following dri­ aerospace product development projects.
vers were identified as more relevant and as major contributors to Salam et al. (2009) developed a design effort estimation
design effort variation: product complexity, technical difficulty model with a focus on the aerospace industry. The model
(severity of requirement and use of new technologies), skills and represents a modified version of the H. A. Bashir and Thomson
experience of team members, the use of design assisted tools and (2004). The authors kept the structure or the CER (Cost Esti­
finally the use of formal processes. Regarding many considerations mation Relationship) of the aforementioned model with the
like the characteristics of historical projects, statistical constraints integration of new effort drivers. In fact, the product complex­
and some theories concerning design projects, the choice of dri­ ity was omitted as the model was applied to a specific type of
vers was limited to the complexity of the product as presented by product and then this driver was no more a variable. Based on
the functional structure and the severity of requirements. extensive interviews and discussion with managers, designers
The second effort estimation model of Bashir & Thomson is and project engineers in the aerospace industry, the authors
destined especially for GE Hydro projects. For this model, the defined four drivers for the effort estimation model: type of
choice of drivers was based on a review of published researches design, the degree of change, concurrency, and experience of
and through consulting with design managers from GE Hydro in departmental personnel. The model was validated through
a brainstorming session. The list of drivers was limited to the a case study in the aerospace industry. Salam and Bhuiyan
following: product functionality structure, technical difficulty ver­ (2016) conducted a new research study in effort estimation
sus team expertise, type of drawing and involvement of design for the aerospace industry. They developed and compared
partners. Bashir & Thomson reported that product functionality different Cost Estimation Relationship (CER) techniques for
as an indicator of product complexity accounted for about 80% of effort estimation, mostly linear and nonlinear regression tech­
the variation in project effort. niques. They used the same drivers as the previous research

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work namely the type of design, the degree of change, concur­ were renamed “product characteristics and features”; this is to
rency and the experience of departmental personnel. avoid getting an unlimited number of potential drivers of this
Sharma and Kushwaha (2012) based their research on the nature. Likewise, drivers that reflect technical specifications
estimation of development and testing effort on the complexity related to the nature of project or sector activities were
of requirements. They judged that the complexity of require­ renamed “technical specifications”. To draw up the final list
ments has a direct bearing on the required effort in product of drivers, redundant ones were eliminated, providing a total of
development. They suggested an overall process for the com­ 58 different drivers. Therefore, terminology mapping and ana­
putation of a new index named the Improved Requirement lysis of these drivers’ keywords helped clustering them by
Based Complexity (IRBC). The computation of the IRBC categories. These categories, in turn, helped identifying keys
index uses many parameters like the functional requirement concepts related to effort and time.
complexity, the nonfunctional requirement complexity, the From the list of 58 drivers, 10 contain the terms complexity
design constraints, the interface complexity, and features’ com­ or difficulty. These drivers were then classified in the “complex­
plexity. Therefore, they combined the IRBC index with the ity” category. Despite that only two drivers contain the term
productivity and the technical complexity factor to estimate “size”, seven others are related to the measure of project size
the required effort. The technical complexity factor is evaluated like number of requirements and “number of pieces”. These
according to some parameters like data communication, pro­ nine drivers were classified in the “size” category. Five of the
cessing complexity, configuration, transactions rules, multiples drivers that represent risks and uncertainty were grouped in the
site and easiness of operations. The Sharma & Kushwaha pro­ “risk/uncertainty” category. A significant number of drivers
posal is mainly based on the complexity concept for effort contain terms like performance, productivity, capability, experi­
estimation. ence, expertise. This category encloses nineteen drivers that are
Chwastyk and Kołosowski (2014) proposed a one-driver related to the performance, capability, and ability of external
model for the cost estimation in new product development. The and internal resources (human, tools, processes, and suppliers)
model is based on the simple linear regression using a physical to execute projects’ activities. This category was firstly named
dimension of the product as the dependent variable. The performance/capability. Finally, through a careful examination
authors illustrated the results of applying the model through of the fifteen remaining drivers, taking into consideration their
the case of valve development. Thus, the valve diameter was meanings as intended by the authors, we concluded that they
used as the independent variable. represent some product and project conditions and attributes.
Adoko et al. (2015) developed a cost overrun predictive Exhibit 2 presents the result of drivers’ classification.
model for complex system development like aerospace and The main concepts that could be extracted from this pre­
defense systems. The aim of their research effort was to help liminary classification are related to the “hypernym” under
foster a better understanding of factors that lead to cost and which the classification is done. This concerns complexity,
schedule overruns which should highlight cost and schedule size, risk/uncertainty, and performance/capability. However,
drivers in aerospace and defense new product development. project conditions and attributes drivers could not be asso­
The main factors judged to be strongly associated to cost and ciated with a specific concept related to their terminologies.
schedule overrun were: technologies readiness level or technol­ According to the analysis of their causes/effects’ relationship
ogies maturity, system engineering process, performance, relia­ with effort and time and taking into consideration the meaning
bility, and risk level. Besides their use in cost overrun intended by the authors, these drivers, if not managed appro­
prediction, these factors should also give a clear idea about priately, will increase the effort and time required to execute the
some drivers or categories of drivers in aerospace product project activities through the increase of complexity. Thus,
development effort and time estimation. these drivers are, in fact, related to the concept of complexity.
Vargas (2015) used neural networks and analogous estima­ The literature review about complexity should bring about
tion to determine the project budget. Variables used in his most of these drivers as complexity drivers. The category “per­
model were limited to the level of project’s complexity, loca­ formance/capability” was renamed “proficiency”, as this is the
tion, baseline duration, type of contract and number of relevant closest concept that regroups performance, capability, produc­
stockholders. The used data covered about 500 projects in tivity and skills. In fact, the business dictionary defines profi­
different sectors. ciency as “Mastery of a specific behavior or skill demonstrated
by consistently superior performance, measured against estab­
lished or popular standards” (http://www.businessdictionary.
Key Concepts and Categorization of Efforts and Time Drivers com/definition/proficiency.html).
This first step of literature review allowed for the examination As key concepts related to effort and time were identified,
of 36 studies about effort/cost estimation models using from a second iteration of literature review concerning these con­
one to fifteen drivers, for a total of 119 drivers. The primary cepts was undertaken with the aim to extract more drivers of
aim of this step is the inventory and categorization of drivers as effort and time.
well as the dentification of key concepts. Thereby, a semantic
analysis of drivers’ terminologies and keywords was conducted
using synonyms, hyponyms, and hypernyms. This allowed con­ Effort and Time Drivers Related to Complexity Factors
necting drivers with their surrounding concepts while facilitat­ As reported earlier, complexity is a key concept in product
ing the identification of concepts and categories. The development, especially in the aerospace sector. A large number
categorization respected also the three level coding guidelines of papers were published about this concept, demonstrating its
(open coding, axial coding, and selective coding) as reported by evident importance. Many of these researches focused on com­
Strauss and Corbin (1998). Foremost, all drivers related to plexity and uncertainty effects on project cost and schedule.
product characteristics or features like dimension, weight, etc. Unfortunately, there is a lack of consensus about a standard

Engineering Management Journal Vol. 00 No. 00 2020 5


Exhibit 2. Clustering of Effort and Time Drivers from Estimation Models

definition of complexity. According to Schlindwein and Ison literature. This helped to classify drivers and facilitate the
(2004), research orientations about complexity are mainly structuring of our framework.
divided into two scientific approaches: descriptive and per­ The research study of Baccarini (1996) was among the first
ceived complexity. The first approach considers complexity as to review the concept of project complexity and objectively
a property of the system and tries to evaluate it throught some define complexity factors far from the subjective connotation
factors. The latter considers complexity as subjective since it is of the meaning of complexity as defined by Wozniak (1993).
improperly understood through the perception of an observer. According to Baccarini two types of complexity factors are
This study notably focuses on the first approach. most commonly referred to in project management. That is
Vidal and Marle (2008) reported that complexity appears organizational complexity factors and technological complexity
to be one of the main reasons for the unpredictability of factors.
projects. Tatikonda and Rosenthal (2000) claim that complexity H. A. Bashir and Thomson (1999) were also among the
in NPD should result in unmet specifications and budget over­ first authors who investigated the complexity factors related to
run. From T. Williams (2002) point of view, the underestima­ design activities. Their objective was to develop metrics to
tion of project complexity is one of the main reasons for project measure complexity. They reported that the functional struc­
failure in terms of cost overruns and schedule delay. Parsons- ture of the product should be the most relevant index of design
Hann and Liu (2005) reported that the complexity of require­ complexity. According to their research study, functional struc­
ments could contribute to project failures. Caniato and Größler ture is the main factor of complexity in product design projects.
(2015) illustrated the moderating effects of product complexity The effort of Summers and Shah (2003) to unify complex­
on new product development performance. For these reasons, ity measurement in design activities is noteworthy. The authors
we believe the complexity, through some factors, drives the classified complexity factors or complexity measures into three
effort and time in product development. Thus, for the purpose categories: solvability, size, and coupling. They suggested that
of our research study, we reviewed papers that focus on product these measures should capture different aspects of product
development complexity with the hope to extract potential design and then have to be kept independent. The solvability
drivers of effort and time. We also highlighted the different reflects how the designed product may be predicted to satisfy
classes or categories of complexity factors as determined by the the design problem.

6 Engineering Management Journal Vol. 00 No. 00 2020


Ameri et al. (2008) investigated methods for measuring survey, factors have been classified regarding their relevancy;
complexity in engineering design based on the valuation of eighteen among them have been judged as most critical.
size and coupling complexity. They proposed a coupling com­ The most prominent research study that synthesizes com­
plexity measure to evaluate the decomposability of the graph- plexity factors in new product development is probably that of
based representation of the design product. This means that the Bosch-Rekveldt et al. (2011). The objective of this study was to
product hierarchical structure is a main factor of complexity. develop a new framework for project complexity factors in
Sheard and Mostashari (2010) proposed a typology of large engineering projects. The proposed framework was devel­
complexity in engineering systems consisting of 3 classes and oped based on a literature review and new empirical work
six main subtypes. The typology includes three types of struc­ consisting of eighteen interviews about six projects in the
tural complexity (size, connectivity, and architecture) two types process engineering industry. The resulting TOE (Technical,
of dynamic complexity (short term and long term) and finally organizational, environmental) framework brought a new ele­
the socioeconomic complexity. ment to Baccarini classical framework. In fact, it highlighted the
Tamaskar et al. (2011) proposed a method for measuring importance of the environment as a contributor to project
the complexity of product design with a focus on aerospace complexity. In total, fifty complexity factors were gathered
systems. They determined seven aspects or classes of complex­ from the literature and from interviews and then grouped
ity factors to structure the framework. They judged that levels according to the three predefined classes of complexity. The
of abstraction, type of representation, size, heterogeneity of TOE framework consists of 15 T-elements, 21 O-elements, and
components and interactions, network topology factors such 14 E-elements. Sub-classes were also defined as follows: Tech­
as coupling, modes of operation and off-design interactions to nical complexity (Goal, Scope, Task, Experience, and Risk),
be the most relevant factors for measuring complexity in aero­ organizational complexity (Size, Resources, Project team,
space product development. This framework combines struc­ Trust and Risk), and environmental complexity (Stakeholders,
tural and functional elements and addresses cross-domain Location, Market conditions, and Risk). The risk sub-class is
interactions. Later, Tamaskar et al. (2014) improved the mea­ present in all classes and represents the risk and uncertainty
surement method by proposing a framework for measuring the side of complexity.
complexity of the aerospace system. Their framework focused
on measures that capture size, coupling and modularity aspects.
ElMaraghy et al. (2012) reviewed the breadth of the com­ Uncertainty in Effort and Time Estimation
plexity of the design product/process, manufacturing, and busi­ Uncertainty has been also cited as a critical factor in new
ness environment. They identified related complexity factors or product development performance especially for its effects on
drivers for each category. As far as product development is effort and time. As with complexity, the review of the literature
concerned, product design and business environment complex­ confirmed the lack of standards definition of uncertainty in
ity should play a key role. The number of parts, multidisciplin­ project context. The PMBOK definition is a confusing one
ary, manufacturability, size/geometry, and variety were defined about the difference between risk and uncertainty while deci­
as complexity factors in product design while global competi­ sion theory defines uncertainty as “condition of the environ­
tion, market turbulence, foresight, and supply chain dynamics ment of the decision maker such as he finds it impossible to
were defined as business environment complexity factors. assign any probabilities whatever to possible outcomes of an
Many researchers went in depth in examining project or event” (Knight, 1964). Information theory qualifies uncertainty
product development complexity. In fact, they developed pro­ as caused by incomplete information (Tatikonda & Rosenthal,
ject complexity frameworks by exploring complexity factors or 2000). The strong correlation between uncertainty and com­
drivers and eventually classify them by categories. Vidal and plexity in product development projects is obvious in the lit­
Marle (2008) studied the project complexity with the purpose erature. In fact, uncertainty has been integrated as a dimension
of identifying and modeling complexity within the field of in many project complexity framework (Dunoviü et al., 2014;
project management in order to plan and manage better T. Williams, 2002; Wood & Ashton, 2010). For other frame­
under conditions of uncertainty. Concretely they defined works it was unfortunately neglected (Austin et al., 2002; Bac­
a new framework for project complexity by using the Baccarini carini, 1996; L.-A. Vidal et al., 2013; Malone & Wolfarth, 2013;
(1996) traditional dichotomy classification of complexity fac­ Vidal & Marle, 2008), marginalized (Tamaskar et al., 2011,
tors (technological and organizational) and then combined it 2014), limited to market uncertainty (Kian Manaesh Rad &
with their sub-classification of four classes: project size, variety, Sun, 2014) or confused with risk (Bosch-Rekveldt et al.,
interdependencies within project system and context- 2011). From a cause-effect perspective, ElMaraghy et al.
dependent. A broad literature structured according to the four (2012) stated that a complex system is one when uncertainty
aspects of system thinking allowed fro the identification of 70 exists, otherwise, the system is qualified as complicated. Bosch-
complexity factors. The framework was then built by splitting Rekveldt et al. (2011) recognized the strong correlation between
those complexity factors according to the classification. Authors the concepts as increased uncertainties would contribute to
claim that with this framework, the project complexity appears project complexity. According to T. Williams (2002), uncer­
as multiple aspects or multiple criteria characteristic of the tainty is characterized by the interdependency of elements and
project. L.-A. Vidal et al. (2013) worked on Vidal and Marle by this means it is a factor of complexity. Chapman (2016)
(2008) framework to propose a new method for project com­ considers a complex project as one which exhibits a high degree
plexity measurement using the AHP process. In terms of com­ of uncertainty and unpredictability. Many other authors agree
plexity factors, they conducted a broad survey using a five level with these facts (Geraldi et al., 2011; Pich et al., 2002; Summers
Likert scale to judge the relevancy of each factor. Thanks to this & Shah, 2003).

Engineering Management Journal Vol. 00 No. 00 2020 7


Regarding the importance of uncertainty in product devel­ elements of project size and uncertainty should belong to the
opment performance, many research studies interested in complexity side. Indeed, those elements were first defined as
uncertainty effects on effort and time. From Bhuiyan and separated from complexity; but the concept of complexity was
Thomson (2010) point of view, uncertainty is the main motiva­ quickly redefined to include both size and uncertainty (Lessard
tion for engineering change, which in turn should result in cost et al., 2014). Many research studies confirmed this fact by
and schedule overrun. Perminova et al. (2008) qualified uncer­ considering size as a complexity dimension and/or project
tainty as closely related to project performance measures: cost, size factors as elements of complexity (Bosch-Rekveldt et al.,
time, scope and quality. They also reported that uncertainty can 2011; Chapman, 2016; Summers & Shah, 2003; Vidal & Marle,
be regarded as one of the characteristics of the evolution; that is 2008; Wood & Ashton, 2010). Thereby, effort and time drivers
why managing uncertainty is one of the core elements in the should be classified either in complexity or in proficiency
firm’s improved performance. Significant research works have categories. This classification is supported by the finding of
been done to confirm the correlation between uncertainty and Beauregard (2010) studies which demonstrated that the engi­
project performance (time and cost). According to T. Williams neering task effort is a function of the complexity from one side
(2002) increased uncertainties would contribute to the project and the proficiency of resources executing the task from the
complexity and hence increase the probability of budget and other side. The classification is also compatible with Jacome
schedule overruns. Stockstrom and Herstatt (2008) analyzed and Lapinskii (1997) estimation model that regroups drivers of
uncertainty in product development from a planning perspec­ cost in complexity, size, and productivity. Budiono and Las­
tive. They tested and confirmed some hypotheses about the sandy (2018) also claimed that cost estimation has a direct
moderating effects of uncertainty on product development per­ relationship to performance and effectiveness and used com­
formances. These findings from literature obviously highlight plexity index as drivers in their model of cost estimation. This
the importance of uncertainty as a driver of product develop­ means they believe performance and complexity drive the cost
ment effort and time. of product development.

Effort and Time Drivers Related to Proficiency Elements from the Case Study
Besides the complexity category of drivers that regroups factors The broad literature review helped identify and structure many
with negative impact on effort and time, drivers related to elements of the effort and time drivers’ framework. It helped
proficiency were also used in the literature. This concerns define key concepts involved in effort and time estimation as
those drivers that should enable or ease product development well. Even with targeting publications about aerospace product
tasks and activities and have a positive impact on effort and development, in many cases elements gathered from the litera­
time. ture are not necessarily specific to this sector and might con­
Jacome and Lapinskii (1997) used productivity for their cern projects of different natures. Because of the exploratory
estimation model of design effort in electronic product devel­ character of this research study and the focus of this paper, the
opment. Other drivers were also used in estimation models like practical insight should bring some personalized elements.
team experience and expertise (H. A. Bashir & Thomson, A case study was performed regarding a recently completed
2001b; Salam & Bhuiyan, 2016; Salam et al., 2009), design engineering program in the aerospace industry. The case com­
team productivity (Bazeghi et al., 2005) product development pany is a very large size one (more than 1000 employees) that
process (H. A. Bashir & Thomson, 2001b; Xu & Yan, 2006), use operates in the aeronautics sector. It develops and produces
of appropriate design tools (ElMaraghy et al., 2012; Xu & Yan, products integrating several sub-systems and components.
2006), suppliers experience and involvement (H. A. Bashir & Despite the fact that one case study will probably not allow
Thomson, 2004; Bosch-Rekveldt et al., 2011), and communica­ covering all drivers of cost and schedule in aerospace, the large
tion process (H. A. Bashir & Thomson, 2000). Furthermore, size of the program reviewed in the case study, its nature and
many research studies about complexity used some proficiency the number of participants enriched the framework and
drivers as complexity factors in the sense that the lack of these brought out or at least highlighted relevant drivers concerning
factors will generate or increase complexity. Examples of these this industry.
drivers are: experience with technologies (Bosch-Rekveldt et al., The case study was conducted by a team of five researchers
2011), team cooperation and communication (Vidal & Marle, and two internal experts in the context of postmortem analysis.
2008), clarity of goals (T. M. Williams, 1999) and goal align­ The aim was to analyze key issues and factors that contribute to
ment (Baccarini, 1996). The learning and knowledge manage­ cost and schedule overruns with the objective of defining dri­
ment process was reported by Rodrigues et al. (2006) as crucial vers of effort and time. Beside this objective, the post mortem
for product development projects with a dynamic nature such analysis aimed also at elaborating a lessons-learned database,
as the case for the aerospace sector. Other researches also identifying key issues with suppliers, and analyzing risks man­
highlighted the importance of an effective engineering change agement process. However, these latter are out scope of this
management process (Karthik & Janardhan, 2016; Rodrigues research. Different methodologies were used starting from data
et al., 2006) along with effective configuration management analysis, semi-structured interviews, workshops and an internal
(Karthik & Janardhan, 2016) and effective risk management survey. A case study protocol was elaborated by the case study
process (T. Williams, 2002) for cost and schedule control. team detailing the problem in its context, the objectives, the
timeframe, the data collection and management plan, analysis
Synthesis of Effort and Time Drivers from Literature tools, guidelines and methodologies including undertaken mea­
As a conclusion of the literature review, effort and time drivers sures and precautions to protect confidentiality and ensure
was first classified in complexity, size, risk/uncertainty and objectives achievement. The case study protocol was validated
proficiency categories. Neverthless, according to the literature, by the company board.

8 Engineering Management Journal Vol. 00 No. 00 2020


Data Collection and Analysis causes of main changes and key events leading to cost and
Data collection and analysis followed a data collection plan that schedule growth; 5) root causes of identified causes of cost
defines required data, data sources, data acquisition tools and and schedule growth. This helped to identify the hierarchy of
templates, and statistical analysis to be done. Three levels of cost and schedule overruns drivers; 6) Synthesis of identified
data were concerned by the case study: Program data, inter­ drivers and interview closure. The guideline was updated after
views and workshops’ data, and internal survey data. Program the fifth interview to integrate interviewees and case study team
data were used as inputs to guide interviews and workshops’ members’ suggestions. All team members have previous experi­
discussions. It supported the understanding of cost and sche­ ence with interview animation in a case study context. At least
dule overruns issues by interviewees and workshops partici­ two team members participated in each interview from which
pants. These data came from a variety of sources: SAP data one is an internal expert and one is a researcher. This is to
management, program schedule, legal contract database, test ensure that all interviewees’ sayings and their meanings were
plan and reports, and others internal databases concerning correctly understood and noted in the interview transcript. This
change management and engineering change management. helped mitigate bias due to personal interpretations. Any dis­
Interviews and workshops’ data concerned the list and hierar­ agreement among members participating in interviews was
chy of potential cost and schedule drivers as well as all relevant resolved during the weekly team meeting. Transcripts were
comments and observations reported by participants. Survey then validated by interviewees. With the support of an internal
data concerned the results of drivers’ evaluation and their team of experts, all interviews’ findings were analyzed and
correlation with costs. synthesized using the Current Reality tree (CRT) tool and
Ishikawa diagram to group drivers of cost and schedule by
Semi-structured Interviews categories and structure their hierarchy.
As for interviews, 54 semi-structured interviews were con­
ducted with people from different departments and with differ­
ent status: 11 product development experts, 8 supplier agents, Workshops
and 35 integrators. The selection of participants was based on Eleven workshops or focus groups (Exhibit 3) were organized
their role in project planning, contract management, ongoing by work-package (WP) to discuss and analyze key findings
activities supervision, change management, tests & validation from interviews in order to finalize the drivers’ list. The work­
or simply regarding their participation in some key events shops were animated by an internal expert which is also a case
throughout project planning and execution timeline. An invita­ study team member. As for interviews, workshops’ participants
tion with request for consent was sent to potential participants received a notice two weeks in advance accompanied by
that they could accept or decline. The invitation was accom­ a synthesis of interviews’ results in the form of Ishikawa dia­
panied with description of the case study objectives and con­ gram to help animate discussions and ease the integration of
text, as well as the declaration of confidentiality. Each new elements. The number of times each driver has been cited
participant received a notice at least two weeks in advance of in interviews was used by the Workshop participants to judge
the interview with personalized data about cost growth, its relevancy and decide on keeping or dropping it out from the
changes, key events during project’s timeline, and appropriate final list of drivers. All decisions about dropping out irrelevant
data analysis results, all with a brief reminder of the case study drivers, keeping relevant drivers, and adding new elements that
objectives. The course of interviews followed a guideline docu­ emerge during workshops were made by consensus. Workshops
ment describing the followings interview’s steps: 1) explanation also helped to bring consensus about drivers’ classification and
of case study context and expectations from the interviewee; 2) categories determination. For most WPs a second iteration
review of main data including the chronology of key events and (second workshop) was necessary to reach the consensus and
relevant data analysis results; 3) open questions about cost and validate the final list of drivers. The diagram shown by Exhibit
schedule growth causes or drivers; 4) closed questions about the 4 presents the final list and hierarchy of cost drivers resulting

Exhibit 3. Profiles of Workshop Participants (Adapted from TRAN (2017))

Work package or WP Director Product Integrator Supplier’s Total


department developmen manager
t Expert
WP0 1 2 2 1 6
WP1 (1) 1 1 5 0 7
WP1 (2) 1 0 3 0 4
WP2 1 2 4 3 10
WP3 (1) 1 2 7 3 13
WP3 (2) 1 1 8 2 12
WP4 1 1 9 0 11
WP5 (1) 1 1 9 1 12
WP5 (2) 1 1 6 2 10
WP6 (1) 2 2 9 1 14
WP6 (2) 1 0 7 0 8

Engineering Management Journal Vol. 00 No. 00 2020 9


Exhibit 4. Effort and Schedule Drivers from Case Study

from the case study in which drivers are organized using five Their opinions could enrich discussions during interviews and
categories of readiness level. workshops and allow for more relevant drivers to evolve.
Finaly, results from the case study were not yet used to estimate
Internal Survey the cost or effort of a new project/program and then judge
Once the final list of drivers was identified, an internal survey effectively the results of the case study. Thereby, any strong
allowed for the valuation of drivers using a 5 level Likert scale. statement about the findings of the case study will be claimed
The objective was to confirm the correlation and show the by authors, instead, results helped complete the list of drivers
nature of the relationship between drivers and cost. The valua­ found in the literature from practical insights.
tion was made for each readiness level category. Drivers related
to the readiness level category were used as criteria for the Summary of Effort and Time Driver from Literature and
evaluation. The assessment of the readiness level was based Case Study
on personal judgments of participants and supported by some Following the literature review and case study results, and
empirical data. However, to mitigate bias due to personal per­ thanks to semantic analysis of terminologies and keywords,
ceptions, a detailed supporting document describing criteria elements gathered were redefined if needed, in some cases
and evaluation grid for each readiness level was given to parti­ consolidated and then clustered into complexity drivers and
cipants to help them decide on which Likert level should be proficiency drivers. On a lower level, elements of complexity
given to each readiness level. This helped standardize the valua­ were classified into three subcategories: technical, organiza­
tion procedure and ensure a normalized understanding of tional and environmental as suggested by the literature. This
readiness levels’ definitions. sub-classification is also supported by the results of a survey
To highlight the correlation among identified drivers and involving product development experts in aerospace industry in
costs, graphs of readiness level versus costs were drawn for each which 83% of interviewees agreed with this classification into
WP. To draw a graph for a specific WP, the readiness levels is these three sub-categories. The results of this survey support
evaluated for each sub-WPs (Sub-system development level) also the classification of uncertainty into technological, envir­
related to the WP. Exhibit 5 represents these graphs for WP5, onmental, and organizational sub-categories. To simplify the
WP6 and for the whole program (all work packages). presentation and limit the number of sub-categories, project
The shape of the graphs remains the same which shows the size drivers were integrated into appropriate complexity sub-
type of relationship (exponential relationship) between cost and categories instead of creating a new one. Likewise, the three
readiness level or in other terms between cost and related classes of uncertainty: technological, organizational and envir­
drivers. onmental were incorporated as elements of the corresponding
complexity category. We believe this may not reflect the nature
Case Study Limitations of the relationship between uncertainty and complexity and
Some limitations do appear in this case study. Firstly, identified may also lower the relevance of uncertainty as a key concept
drivers are related to one case study; so, despite the size of this in aerospace new product development. Indeed, the aim of this
case study and the number of participants, some potential preliminary step of framework development was not to high­
drivers could be missed. Furthermore, the program involved light the relevance of each element in the framework, nor the
many suppliers that were not integrated into the case study. relationship among them, instead, it simply seeked to present

10 Engineering Management Journal Vol. 00 No. 00 2020


Exhibit 5. Development Effort vs Readiness Level Graphs

the summary of all gathered elements classified in their appro­ elements of proficiency drivers for a final list of 47 potential
priate categories. Hereinafter, Exhibit 6 presents this classifica­ drivers of effort and time.
tion which is considered as the preliminary framework of effort One of the main concerns to be addressed about the ele­
and time drivers. Appendices S1 and S2 give detailed informa­ ments gathered form the literature and case study is the data
tion about each driver in the framework with its different saturation condition. The graph in Exhibit 7 was drawn from
nominations in the literature and all reseaches studies in the data summarized in Appendices S1 and S2. It presents the
which it was cited. evolution of the total number of drivers mentioned in the
The framework contains 14 elements of technological com­ literature versus the number of new drivers that raised
plexity drivers, 12 elements of organizational complexity dri­ every year. Most of the 47 drivers of the framework were raised
vers, 8 elements of environmental complexity drivers and 13 between 2004 and 2012. However, over the last four years no

Exhibit 6. Preliminary Framework of Effort and Time Drivers

Complexity Drivers
-Number of technologies -Number of stakeholders -Project duration
-Technologies maturity -Number of norms & standards -Number of disciplines
-Technologies integration maturity -Legal requirements -Resources availability
-Number of product components -Number of specifications -Project team size
Environmental

Organizational
Technological

-Hierarchical product structure -Stability of project environment -Interfaces among disciplines


-Number of deliverables -Number of suppliers -Process overlapping
-Number of technical requirements -Level of competition -Processes interdependencies
-Ambiguity of technical requirements -Uncertainty & risk from the -Number of resources needed
-Severity of technical requirements environment -Contracts’ types
-Number of functionalities -Variety of financial resources
-Functional decomposition hierarchy -Number of teams’ locations
-Product configuration maturity -Organizational risk & uncertainty
-Degree of change in design
-Technical risk & uncertainty

Proficiency Drivers
-NPD Process maturity -Team familiarity with design tools -Level of trust in suppliers
-Project risk management maturity -Rework /Churn engineering index -Learning and knowledge management
-Team skills and experience -Experience with technologies -Communication processes and
-Appropriate design tools -Engineering Change management mechanisms
-Project alignment with strategic objectives maturity -Team Productivity

Engineering Management Journal Vol. 00 No. 00 2020 11


Exhibit 7. Data Sturation (Number of Mentioned Drivers vs Number of New Drivers in Literature)

25

20

15

10

Number of new drievrs Number of mentionned drivers

new drivers have been identified despite the fact that the num­ director, head/senior cost engineering manager, bid manager,
ber of mentioned drivers did not decrease. This means that proposal manager, etc). Participants’ companies operate mainly
recent studies related to effort and time drivers fail to bring in the aeronautics sector (58.6%), defense (17.3%), aviation
about new elements which indicates data saturation. Further­ (10.3%), space (3.5%) while the rest (10.3%) are multi-activity
more, the case study, conducted between 2016 and 2017, failed companies in the aerospace and defense industry. 69% of par­
to identifiy new drivers others than those already existing in the ticipants are from very large companies (>1000 employees),
literature, which is another sign of data saturation. 14% are from large companies (200–1000 employees), 7%
from medium(50–200 employees) and 7% from small size
Results from the Survey companies (10–50 employees).
Survey Purposes The survey questionnaire was prepared by the research team
Given the fact that the predefined framework of effort and time and validated by an expert in aerospace product development.
drivers resulted in multiple aspects, the identified list of drivers However the survey instruments validity and reliability were not
is quite extensive. Using this preliminary framework as a whole subjected to formal confirmation which is a delimitation of the
in an estimation model seems to be very difficult if not impos­ survey. The questionnaire was also validated by a research ethics
sible. In fact, parametric modeling, which is the most used committee, which guarantees the respect of ethics principles like
method for effort and time estimation, should use only a few data management and anonymity condition. The list of questions
factors or drivers. Furthermore, most of the drivers were gath­ was conceived to help achieve the main objective of the survey
ered from the literature and not necessarily specific to the which is the prioritization of drivers identified in the preliminary
aerospace sector. That is why we were called to refine this framework according to their relevancy from the aerospace pro­
framework. The aim was to evaluate the relevance and prior­ duct development perspective. Thus, the main section of the
itize drivers regarding the reality of aerospace new product questionnaire was reserved for drivers’ relevancy evaluation. The
development projects through a survey. Thereby users of the questionnaire seeked also to track participants’ and companies’
framework can narrow the choice of drivers for their estimation profiles as well as the maturity of their effort and time estimation
models if needed. For this purpose, a survey involving aero­ processus. This is to ensure that the survey leads to significant and
space product development professionals was conducted. representative results. Thereby, the questionnaire was introduced
by a clear explanation of the context and objectives as well as the
Preparing and Conducting the Survey respect of anonymity condition. The questionnaire was divided
The prospective panel was constituted of almost 120 experts into three main sections preceded by general questions about the
with different backgrounds identified via personal and profes­ interviewer and the company profile. The first section focused on
sional networks such as LinkedIn. Participants had to respect effort and time estimation process while the second section interest
the following criterium: was about the assessment of some findings about the concepts of
complexity and uncertainty from aerospace new product develop­
● Have a minimum of five years’ experience in aerospace ment perspective. In the last section, participants were asked to
product development; evaluate the relevance or the criticality of each driver on a 5-level
● Occupies or occupied a managerial or expert position in Likert scale. They had to rely only on their fieldwork and experi­
aerospace NPD; ence with aerospace new product development projects. They were
● Was involved in aerospace NPD cost and time management. left with the possibility of adding new drivers that they judged to be
relevant. A pretest involving five participants was conducted to
The final list of confirmed participants contained 29 aero­ ensure all questions are understandable and to estimate the aver­
space professionals from which 10 (34.5%) are program direc­ age time to answer the questionnaire. Required changes and
tors/managers, 7 (24.1%) are engineering directors/managers, 2 explanations, where appropriate, were made before the actual
(6.9%) are CEOs/general managers, 1 (3.4%) is project director start of the survey. The questionnaire was sent to 117 persons
and 9 (31%) are from fields related to cost management (cost from which 29 answers were received (answer rate of 24,7%).

12 Engineering Management Journal Vol. 00 No. 00 2020


Survey Results Analysis one driver and shows the percentage of answers received by
The main objective of results analysis was to classify drivers by each level; It reflect the driver’s profile. As results came from
categories according to their criticality, and this undependently a Likert scale, estimating the distributional properties using the
from the respondents profiles. A further research study will be mean and standard deviation is not appropriate (Greenacre,
undertaken to analyze drivers’ criticality regarding companies 2007). In other words, the comparison and classification of
profiles and develop personalized frameworks consequently. drivers according to their means and standard deviation could
Relying on 29 answers from which 83% agreed with the produce nonsense results. In fact, Likert scale data are not
classification of complexity drivers into technological, organi­ considered as metric data; Instead, they are considered as
zational and environmental. The criticality evaluation results categorical ones. Thereby, the Correspondence Analysis (CA)
are resumed by Exhibit 08 which present the relative frequen­ technique is more appropriate in this case for the survey’s
cies related to each driver, and this for each of the five level of results analysis. Basically, the rows of the data matrix, that
criticality. Results are in the form of a 46 × 5 matrix, also represent the drivers’ profiles, are assumed to be points in
named the contingency table. Each row of the matrix represents a five-dimensions Euclidian space. The CA aims to redefine

Exhibit 8. Drivers Criticality Results from the Survey

Drivers Level_1 Level_2 Level_3 Level_4 Level_5

Technological complexity drivers


D1 Technologies maturity 0 0 0.04 0.28 0.68

D2 Degree of change in design 0 0.08 0.04 0.12 0.76


D3 Technologies integration maturity 0 0 0.04 0.44 0.52

D4 Ambiguity in technical requirements : Quality and completeness 0.04 0.04 0.04 0.28 0.6

D5 Technical risk & uncertainty level 0 0.04 0.08 0.44 0.44


D6 Severity of technical requirements 0 0.04 0.12 0.48 0.36
D7 Number of technologies 0 0.04 0.24 0.52 0.2
D8 Number of technical requirements 0 0 0.4 0.52 0.08
D9 Functional decomposition/Hierarchy 0 0.08 0.44 0.08 0.4
D10 Number of functionalities 0 0.08 0.56 0.28 0.08
D11 Product configuration maturity 0.04 0.12 0.48 0.28 0.08
D12 Number of deliverables 0 0.32 0.48 0.16 0.04
D13 Hierarchical product structure 0.04 0.2 0.64 0.12 0
D14 Number of product component 0 0.4 0.52 0.08 0

Organizational complexity drivers


D15 Process overlapping /Level of interrelations between phases 0.04 0.04 0.08 0.48 0.36
D16 Interface between disciplines 0.04 0.04 0.12 0.6 0.2
D17 Contracts types 0.04 0.04 0.04 0.8 0.08
D18 Resources availability due to sharing among projects 0 0 0.44 0.48 0.08
D19 Project duration 0 0.08 0.36 0.48 0.08
D20 Number of teams’ location 0 0.12 0.56 0.28 0.04
D21 Number of disciplines 0 0.08 0.52 0.36 0.04
D22 Number of resource and skills needed 0 0.12 0.56 0.28 0.04
D23 Variety of financial resources 0.04 0.2 0.44 0.28 0.04

D24 Processes interdependences : precedence link among processes tasks 0.04 0.04 0.72 0.2 0
D25 Project team size 0 0.36 0.56 0.04 0.04

Environmental complexity Drivers


D26 Uncertainty and risk from the environment 0 0 0.08 0.28 0.64
D27 Number and severity of norms and standards to be respected 0 0 0.12 0.48 0.4
D28 Number of customers requirements (Specifications) 0 0 0.24 0.4 0.36
D29 Number and variety of stakeholders involved 0 0.04 0.12 0.68 0.16
D30 Number of suppliers involved 0 0.04 0.12 0.76 0.08
D31 Number and severity of legal requirements to be respected 0 0.08 0.36 0.48 0.08
D32 Stability of project environment 0 0.08 0.52 0.28 0.12
D33 Level of competition 0.08 0.32 0.52 0.04 0.04

Proficiency Drivers
D34 Experience with technologies 0 0 0 0.24 0.76
D35 Engineering change management process maturity 0 0 0 0.36 0.64
D36 Project risk management maturity 0 0 0 0.44 0.56
D37 Level of trust in suppliers 0 0.04 0.08 0.16 0.72
D38 Team skills and experience 0 0 0.08 0.56 0.36
D39 NPD Process maturity 0 0.04 0.16 0.32 0.48
D40 Learning and knowledge management 0 0.08 0.16 0.64 0.12
D41 Rework /Churn engineering index 0.04 0.04 0.24 0.6 0.08
D42 Appropriate design tools 0 0.04 0.24 0.64 0.08
D43 Team familiarity with design tools and methodologies 0 0 0.48 0.48 0.04
D44 Internal and external communication processes and mechanisms 0 0.12 0.36 0.48 0.04
D45 Team Productivity 0 0.04 0.52 0.4 0.04
D46 Project alignment with strategic objectives 0.04 0.32 0.36 0.2 0.08

Engineering Management Journal Vol. 00 No. 00 2020 13


the space dimensions so that the most variance possible is that are closed to the vertex “Level_5” represents drivers with
captured by a lower dimension space. For this matter, the CA very high criticality, this concern the area delimited by the
use the “Principal Component Analysis” (PCA) technique circle in the left (Area 1). The points located between
which in turn is based on the Singular Value Decomposition “Level_5” and “Level_4” Vertices and delimited by the circle
(SVD). As CA and PCA are well known techniques, the expla­ in the middle (Area 2) represent drivers with high criticality.
nation of their statistical foundations and steps are beyond The points that are closer to “Level_4” vertex and delimited by
the scope of this paper. The PCA determines the principal the circle in the right (Area 3) represent drivers with moderate
dimensions on which the data are projected to allow for criticality. The remaining points represent drivers with low and
a lower dimensional presentation of data, commonly, a two- very low criticality.
dimensional projection. This graphical analysis of survey results based on CA lead
The CA analysis starts with the validation of the hetero­ to the determination of four classes of drivers depending on
geneity or variability assumption among profiles through the their criticality: very critical drivers (class 1), critical drivers
Chi-square statistic and Inertia of the matrix data which mea­ (classe 2), drivers with moderate criticality (class 3) and drivers
sure the total discrepancy among profiles. For this, the differ­ with low and very low criticality (class 4). Drivers in the first
ence between observed frequency and the mean frequency of and second classes will constitute the refined framework
the column is squared and divided by the mean frequency; this defined in the next section. This concerns a total of sixteen
should be repeated for each observed frequency and the sum­ drivers, 6 of them are proficiency drivers, 6 belong to the family
mation result in the Chi-square statistic. The total inertia is of technological complexity, one from organizational complex­
obtained by dividing the chi-square statistic by the sample size. ity family while the 3 remaining are environmental complexity
From the inertia value and the degree of freedom (reflected by drivers. The use of these drivers for effort and time modeling
the matrix dimensions) we conclude the P-value that reflects and estimation is highly recommended. The third class contains
the probability of non-heterogeneity. Once the heterogeneity is drivers with moderate criticality. Their relevance for effort and
validated, the CA, through the PCA, determine the principal time estimation should be carefully examined in a case by case
dimensions on which profiles are projected. Principal dimen­ basis as their criticality may vary from one project to another,
sions are in fact rescaled or normalized to Chi-square distance from company to another or simply depending on project
in such a way that the distances observed in the new lower- circumstances and constraints. The last class regroups less
dimensions space are actually Chi-Squared distances. For relevant drivers that are not critical for effort and time
a better understanding of the theoretical and practical founda­ estimation.
tions of Chi-square distance and the reasons for its use one can The survey results are coherent with current aerospace
refer to (Greenacre, 2007) about correspondence analysis. product development realities as technological and environ­
Many softwares, including “Matlab” and “R-Studio” offer mental issues have the predominant impact on effort and time.
packages for CA analysis. The analysis of the survey results of
this paper was done by the “Statgraphic 18”. The value of Chi- The Refined UCP Framework Design
squared statistic was evaluated at 752.09 and the Inertia at As reported earlier, the preliminary framework, composed of
0.655. The P-value associated with this inertia and the matrix’s 46 drivers of effort and time, is structure into complexity and
degree of freedom (=210) is very close to zero which mean that proficiency classes. Unlike trend in the literature that highlights
the probability of data heterogeneity is close to 100%. The the paramount effect of uncertainty on aerospace product
results of PCA are shown by Exhibit 09. development effort and time, this structure lowers the impor­
The interpretation of these results means that with the two tance of uncertainty in the framework. Furthermore, uncer­
first dimensions, 86,5% of variation are explained. Then, a two- tainty is strongly related to complexity as its main
dimensional display of drivers’ profiles with the first principal contributor. These facts had to be considered and emphasized
axis (x-axis) corresponding to dimension-1 and the second in the refined framework. Therefore, uncertainty, complexity,
principal axis (y-axis) corresponding to dimension-2 allows and proficiency constituted the three main building blocks of
for graphical presentation that keep 86,5% of data inertia. The the refined framework, called the UCP (Uncertainty, Complex­
graph on Exhibit 10 displays the position of drivers’ profiles in ity, Proficiency) framework. This structure actually reflects the
the new space with normalized coordinates to Chi-squared importance of these three concepts in aerospace product devel­
distance. The graph also shows the position of the Vertices opment. On a lower level, the UPC framework kept the pre­
that represent the extreme profiles related to each column. liminary complexity subcategories structure. So, selected
For example, the “Level_1” vertex reflect the virtual profile complexity drivers were classified into three sub-categories:
(100%, 0, 0, 0, 0) when all answes are for “level 1”. The vertices technology, organization, and environment. In what concerns
are used as reference points for graphical analysis. Thus, points uncertainty, it was presented separately from complexity in

Exhibit 9. Principal Components Analysis Results

14 Engineering Management Journal Vol. 00 No. 00 2020


Exhibit 10. Two-dimensional Display of Drivers’ Profile in Principals Coordinates

three sub-categories: technological, organizational and environ­ main blocks that should interact to balance the effort and
mental while each of them is related to corresponding complex­ time required for product development. Uncertainty and com­
ity sub-categories. This structure offer a better highlight of the plexity blocks, from one side, should be considered as con­
so neglected effects of uncertainty on effort and time estimates straints. In fact, the increase of uncertainty level or/and
and its relationship with complexity. In the proficiency cate­ complexity will increase the likelihood for effort and time over­
gory, drivers were classified into processes/organization, project runs. In other words, this will increase actual effort and time
team, and suppliers sub-categories. required to complete the product development project. Uncer­
The UCP framework integrate only drivers of class 1 and tainty and complexity are then constraints for respecting the
class 2 with exception for size drivers. In fact, one of the most planned effort and time. On the other side, drivers of the
prominent remarks about survey results concern size drivers’ proficiency block should be considered as enablers. In fact,
criticality. The results suggest a moderate to low criticality for high proficiency will increase the chance to respect the planned
most of these drivers compared to other complexity drivers. effort and time or in other words shorten effort and time
These results could be justified by the fact that respondents required to complete the product development project. Taking
answered the questionnaire from their company perspective all into consideration, the refined UCP framework was struc­
where the size doesn’t vary substantially from one project to tured as highlighted in Exhibit 11.
another. However, from effort and time estimation modeling The valuation and/or measurement of drivers’ values is
perspective, size drivers are inevitable as they have a strong beyond the scope of this paper. The valuation may be subjective
correlation with effort and time. Even the size is traditionally using Likert scale or objective using scientist approaches. An
considered as the dominant cause of complexity (Cristóbal approach for uncertainty and complexity valuation is proposed
et al., 2018). Furthermore, these drivers are essential to consider in Jaifer et al. (2017).
the scalability and reflect the obvious effect of project size
variation on effort and time. Thereby, four size drivers was Implications for Engineering Management
integrated in the refined framework, from which, only one is The results of this research have direct impacts on the accuracy
a class 2 driver. The three others are selected regarding their of cost and time estimates. Thus, its implications for engineer­
closeness to the classe of critical drivers in the graphical repre­ ing management in the aerospace industry concern three of the
sentation. The selected size drivers are, the number of specifi­ engineering management domains reported in the EMBOK
cations, the number and variety of stakeholders, the number of (ASEM, 2015): strategic planning domain, financial resources
technologies, and the functional decomposition/hierarchy. The management domain, and project management domain.
use of these four drivers ensure a reliable assessment of project New product development is a key mean by which com­
size and allows for the framework to be broadly used for panies implement their strategy and achieve revenus objectives.
projects with different sizes. Accurate cost and time estimates contribute undoubtedly to
To get a better understanding of the UCP framework as product launch success which in turn contributes to strategy
well as the dynamic and effects of its different blocks, its success. Furthermore, the competitive dynamic of the aerospace
structure was assessed from effort and time overruns’ perspec­ sector makes the cost leadership strategy one of the critical
tive. Indeed, the UCP framework is constituted from three success factors. Such strategy could not be achieved without

Engineering Management Journal Vol. 00 No. 00 2020 15


Exhibit 11. UCP Framework of Effort and Time Drivers in Aerospace Product Development

Uncertainty and complexity drivers Proficiency drivers


(Constraints) (Enablers)
-Technologies maturity and -Experience with technologies
integration Process/ -NPD Process maturity
-Degree of change in design Orgnisation -Change management process maturity
Technological Technological -Ambiguity and severity of
Uncertainty complexity -Risk management process maturity
technical requirements
Level drivers -Number of technologies Suppliers
-Functionnal decomposition -Level of trust in suppliers
hierarchy
-Technical risk
Organizational Organizational Project Team -Team skills & experience
uncertainty complexity -Process overlaping
Level drivers
-Number and severity of
standards
-Number of specfications
Environmental
uncertainty
Environmental
complexity -Number and variety of key Effort & Time
Level drivers stackeholders involved
-Risk from the environment

Effort and Time estimation

controlling cost through the management of cost estimates. As Using inductive reasoning by combining elements from
for financial resources management, cost estimate is one of the literature strengthened with elements from case study and
most critical input to the budgeting and pricing processes. survey involving aerospace product development experts, the
Accuracy of cost estimates is also a prerequisite for many resulting UCP framework aims to regroup all potential drivers
critical decisions concerning contract management, funding, and classify them by categories. It’s the first of its category to
financial sources management, and so on. Regarding project offer an overview of potential drivers classified by categories.
management domain, cost and time estimation accuracy The determination of drivers’ relevancy from aerospace pro­
ensures the reliability of the cost and time plans, which are duct development point of view allowed the personalization of
key components in the project management plan. Over all, if the framework for this sector. Neverthless, the framework may
the cost and time are estimated within a reasonable degree of also be applicable to other sectors sharing similar features of
accuracy, the ability to schedule, estimate resources, control aerospace like automotive, defense and rail industries.
execution, and conduct trade-offs, among others, will become Even though we had the ambition to be as exhaustive as
much easier (Salam & Bhuiyan, 2016). Finally, the awareness of possible, we don’t claim the perfection of the proposed frame­
the relevance of the identified cost and time drivers, especially work. Some other drivers might be added by the user. Further­
those related to complexity and uncertainty may support NPD more, drivers’ relevancy as judged by the survey may slightly
managers in key decision making. These drivers are not useful differ from company to another and from project to another.
exclusively for estimating matters, their assessment might sup­ Instead, the UPC framework is intended to be considered as
port critical decisions regarding portfolio management, suppli­ a starting point and facilitate bringing consensus about effort
ers’ management, resources selection, technologies selection, and time drivers to be used for more accuracy of estimates.
and risk management. It might also help personalizing or Furthermore, assessing or measuring the value of some drivers
adjusting engineering and managerial practices from one pro­ may be a subjective process by nature, in which perceived value
ject to another. based on previous experiences plays an important role. Because
of the differences in skills and experiences, people using the
Conclusion framework and assessing some subjective drivers may come to
This paper presents a new framework for effort and time different conclusions, but long-term use of the framework with
drivers in aerospace product development. It goes beyond a mature planning process will lead to more accuracy in esti­
a simple review of most used drivers; instead, it considers mations of effort and time.
relevant concepts influencing effort and time in aerospace
product development like complexity and uncertainty. We Acknowledgements
believe that mastering uncertainty, complexity and profi­ The authors would like to acknowledge the financial support
ciency drivers is an overriding condition for an accurate provided by the Natural Sciences and Engineering Research
estimation of effort and time in aerospace product develop­ Council of Canada for this research under grant RGPIN
ment projects. 2015-06253.

16 Engineering Management Journal Vol. 00 No. 00 2020


Supplementary material Bosch-Rekveldt, M., Jongkind, Y., Mooi, H., Bakker, H., &
Supplemental data for this article can be accessed on the Verbraeck, A. (2011). Grasping project complexity in large
publisher’s website. engineering projects: The TOE (Technical, Organizational
and Environmental) framework. International Journal of Pro­
ject Management, 29(6), 728–739. https://doi.org/10.1016/j.
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Tatikonda, M. V., & Rosenthal, S. R. (2000). Technology novelty, Zhang, D., & Bhuiyan, N. (2015). A study of the evolution of
project complexity, and product development project execu­ uncertainty in product development as a basis for
tion success: A deeper look at task uncertainty in product overlapping. Ieee Transactions on Engineering Manage­
innovation. IEEE Transactions on Engineering Management, ment, 62(1), 39–50. https://doi.org/10.1109/TEM.2014.23
47(1), 74–87. https://doi.org/10.1109/17.820727 77217
Thomas, J., & Mengel, T. (2008). Preparing project managers to deal
with complexity – Advanced project management education. About the Authors
International Journal of Project Management, 26(3), 304–315. Rabie Jaifer is a PhD student at École de Technologie Supér­
https://doi.org/10.1016/j.ijproman.2008.01.001 ieure, department of Mechanical engineering. He received
Tomiyama, T. (2006). Knowledge structure and complexity of a Msc in project management from École Polytechnique de
multi-disciplinary design. Paper presented at the proceedings Montréal and MBA from HEC-Montreal. He has over 10

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years experience in product development especially in aero­ Dr. Nadia Bhuiyan obtained her bachelor’s degree in
space and automotive industry. His Research interests are Industrial Engineering from Concordia University and her
about cost management and performance management in the MSc and PhD in Mechanical Engineering from McGill Uni­
aerospace product development. versity. Her research focuses on product development pro­
Yvan Beauregard is full professor at École de Technologie cesses, dealing with the design, development, production,
Supérieure, department of Mechanical Engineering. and distribution of goods and services. Dr. Bhuiyan served
Mr. Beauregard holds Bachelor’s degree in Industrial Engi­ as Associate Director and Director of Education of the Con­
neering from École Polytechnique de Montréal, Master’s cordia Institute of Aerospace Design and Innovation, and
Degree in Administration from McGill University and PhD Director of the Master of Aerospace Engineering program.
in Mechanical Engineering from Concordia University. He She currently serves as Vice-Provost of Partnerships and
has more than thirty years of industrial experience at Pratt & Experiential Learning.
Whitney and IBM Canada. His research interests include Contact: Rabie Jaifer, Department of Mechanical Engineer­
among others operations and risk management, as well as ing, École De Technologie Supérieure, Montreal, QC H3C 1K3,
product development performance improvement. Canada; rabie.jaifer.1@ens.etsmtl.ca

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