DATA ANALYSIS REPORT

For better understanding and visualization of data to take any decisions six dashboard have been
prepared and this report explains each dashboard’s characteristics.

1. Global Sales Dashboard

This dashboard contains country wise sales. The sales is category wise and each category has
been sub divided into subcategories. Profits have been taken as base for comparison.
Data Insights: This dashboard shows what product categories are most profitable and within
that which subcategory is most profitable.
2. Store Performance Dashboard
This dashboard shows store performance on two calculated fields as KPIs
a. Store space Utilization
It is given by (store sales/ store square fit). The data is calculated for each store number .
The store space utilization is then compared on a threshold value of 2.5 and visual
representation of each store is done accordingly.
b. Store Workforce Utilisation
It is calculated as (store sales/number of employees) . The data is calculated for each
store number and then compared with a threshold value of 1200 and visual
representation of the store is done accordingly.
Data Insights: We can easily find out which stores are low on these parameters and take
decisions accordingly.
3. Customer Analysis Dashboard
This dashboard shows which customers are most profitable and what are their frequency of
visits during days of a month. This dashboard is a combination of two worksheets:
a. Most Profitable Customers
Customer segments have been chosen by selecting attributes such as occupation,
education, gender and martial status and profits are then added to differentiate these
segments.
b. Frequency of Visits
Customers are then evaluated on their frequency of visits during days in a month.
Data Insights: Most profitable customers segments have been identified and their
frequency of visits have been visualized for a better targeting and promotion.
4. Sales Forecast Dashboard
This dashboard contains sales forecast of each product category for next 12 months.
5. Promotion Analysis
This dashboard shows media type and promotion (name) with respective sales via two
worksheets.
a. Sales via mediatype
It shows which media type generated how much sales
b. Sales promotion
This worksheet shows the name of the promotion along with its sales
Data Insights: Most sales generating promotional media type has been found and which
promotional campaign has generated most sales.1
6. Product Category Analysis
A region wise breakup of store sales for each product category has been done and sales has
been compared on an average sales KPI
KPI: Average Sales given by sales/unit sales
 Data Insights: It gives a visual look at which product categories are not performing well in
which region.

Recommendations:

 Sales/sqft of the stores 1,2,4,5,9,10,14,22,23 is low. The superstore needs to improve it.
 Sales/employee of store 2,3,6,7,11, 13,14,15 is low. Proper training needs to be given.
 Sunday Paper ad Radio as media channels for promotion are generating least sales.
These media types need to be re-evaluated.
 Breakfast foods, baking goods, Bathroom products, hot beverages, magazines , cleaning
supplies , hygiene and side dishes are not doing good in terms of average sales across
regions. Management needs to look into this.