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  • Suraj Chandel - PM Assignment - Batch 2

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    chandel08
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    The document discusses Amul Sundae, an ice cream product offered by Amul. It comes in various flavors like chocolate, mango, and strawberry, and is decorated with toppings like sauces and dried fruit. It is sold in plastic boxes in different sizes, from family packs to single servings. Amul Sundae provides happiness and is consumed as a dessert, gift, or treat. Potential augmentations include new flavors, toppings, and a cake format to make it more celebratory.

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    Suraj Chandel_PM Assignment_Batch 2

    Original Title

    Suraj Chandel_PM Assignment_Batch 2

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    The document discusses Amul Sundae, an ice cream product offered by Amul. It comes in various flavors like chocolate, mango, and strawberry, and is decorated with toppings like sauces and dried fruit. It is sold in plastic boxes in different sizes, from family packs to single servings. Amul Sundae provides happiness and is consumed as a dessert, gift, or treat. Potential augmentations include new flavors, toppings, and a cake format to make it more celebratory.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    20 views1 page

    Suraj Chandel - PM Assignment - Batch 2

    Uploaded by

    chandel08
    The document discusses Amul Sundae, an ice cream product offered by Amul. It comes in various flavors like chocolate, mango, and strawberry, and is decorated with toppings like sauces and dried fruit. It is sold in plastic boxes in different sizes, from family packs to single servings. Amul Sundae provides happiness and is consumed as a dessert, gift, or treat. Potential augmentations include new flavors, toppings, and a cake format to make it more celebratory.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    PM - Assignment

    Product – Amul Sundae 

    Sector – Food 

    Core Product – Ice Cream 

    Augmented Product -

    • Plain vanilla ice cream decoratively combined with flavoured sauces and other
    toppings like dried fruit, chocolate chips etc
    • Comes in various Flavours - chocolate, Khatta Meetha, Mango, Black Currant ,
    Kesar, Choco Almond, Choco Caramel and Strawberry 
    • Comes in a handy plastic box that is usually later used for other purposes 
    • There are variable sizes available - Family Pack, Single Consumption 

    Extended Value from Product - 

    • Product of Binge 
    • Celebratory Consumption 
    • Course of Dessert 
    • source of happiness and pacification for little kids 
    • Gifting 

    Potential Augmentations -

    • Bigger packaging 
    • Introduce new and famous flavors like cookie crumble, Coffee, rose etc. 
    • Introduce new Toppings like sprinklers, Cookies, tutti frutti etc. 
    • Transform these into cake formats with sundae on top and cake in the base
    for more celebratory consumption

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