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Chapter 1

INTRODUCTION

Background of the Study

Before Marikina renounce as a shoe capital of the Philippines. Marikina was

involved in production of slippers and leather craft. Shoe industry in Marikina started

in 1887 by Don Laureano Guevarra known as “Kapitan Moy”. Kapitan Moy wanted

to fix his broken pair of shoes, but the only shoe manufacturing available at this time

was only in Manila. With his determination and patience, he finally produced his first

pair of shoes which inspired the whole town of Marikina.

In this day Marikina facing a problem that had a big impact in industrial

marketing. Marikina has always been the center of shoe manufacturing in the country,

but yet the main foundational issues still remains. The local shoe industry suffers from

being bias of what brand, the stereotypes between local and branded, the shoe stores

had no website, the china still exporting their shoes, and the lack of basic shoemaking

education.

Nowadays where technology and internet influenced people live and work.

Website was dedicated to a particular topic or purpose by searching through the

search engine, you can easily get your information you want. Having a website was

important because it helps people to establish their business and allows them to

market their business online. According to Aimuan Emmanuel, in today’s modern

world every business big or small needs a website in order to continue to grow.

Without a website there was a chance to lose your potential customers.

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In line with this, the researchers created the Shoe Technology Infographic 2

Website contains information of shoe industry in Marikina City also the chosen shoe

enterprise in Marikina: Joy-Ven, Ely-Knows, and C-Point.

Statement of the Problem

This study aims to evaluate the website. Specifically this research sought to

answer the following questions:

1. What is the demographic profile of the respondents in terms of:

1.1. Age

1.2. Gender

2. What is the respondents evaluation on the proposed website in terms of:

2.1. Graphics and Design

2.2. Functionality of the Website

2.3. Content

Scope and Delimitation of the Study

The study focused on the Marikina City shoe industry including the three

chosen stores, C-Point, Joy-Ven, and Ely-Knows. Shoe Technology was a website

that provides information and promotes the shoe stores of Marikina City. The study

conducted in Sto. Niño National High School, in school year of 2019-2020. The

participants in this study were the non-Marikina residence, Marikina residence, and

ICT students in Sto. Niño National High School.

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Significance of the Study

The aftereffects of this study will benefit the accompanying people:

Consumer - they will benefit from this study through information on the website

about the historical backdrop of the shoe industry in Marikina City.

Entrepreneurs - they will benefit from this study including the three stores. C-Point,

Joy-Ven, and Ely-Knows, for advertising and promoting their stores and products.

They can use this study for reference to start their shoe business.

Future Researcher - in this study, future researchers can also gain through the

significance of this investigation. It can fill in as their manual for assembling

information and can fill in as building hinders for a bigger study. Indeed, they can

improve this investigation.

Definition of Term

Consumer - a person who purchases goods and services for personal use.

Content - Web content is the textual, visual, or aural content that is encountered as

part of the user experience on websites. 

Digital Marketing - is the marketing of products or services

using digital technologies on the Internet, through mobile phone Apps, display

advertising, and any other digital mediums.

E-commerce - commercial transactions conducted electronically on the Internet.

Functionality - is defined by the ease with which a viewer can navigate your site and

obtain the information they are seeking.

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Graphics - the products of the graphic arts, especially commercial design or 4

illustration.

Internet Transaction - is the sale or purchase of goods or services, whether between

businesses, households, individuals, governments and other public or private

organizations, conducted over the internet.

Online Business - e-business is any kind of business or commercial transaction that

includes sharing information across the internet. Commerce constitutes the exchange

of products and services between businesses, groups and individuals and can be seen

as one of the essential activities of any business.

Shoe Technology – it is the way of promoting the shoes in market and give

information by use of technology.

Website - a location connected to the Internet that maintains one or more pages on the

World Wide Web.

Website Design - Web design is the process of creating websites. It encompasses

several different aspects, including webpage layout, content production, and

graphic design. While the terms web design and web development are often used

interchangeably, web design is technically a subset of the broader category

of web development.
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Chapter 2

REVIEW OF RELATED LITERATURE

Foreign Literature

According to the article The Effects of Demographic Factors on Consumer

Behavior, Age is a significant factor in patterns, impacting customer behavior. At the

point when individuals develop they change their needs. Comparative changes are

going to their examples of obtaining basic leadership. Our wellbeing needs change

with age, thus do numerous different necessities. Maturing carries changes to the way

of life of individuals, which likewise impacts their wants and individual qualities.

When individuals are youthful, they spend more from fun and motion pictures to form

on their way of life needs. As they get more established their spending on these issues

is reducing. Older individuals frequently stay inside, however, costs identified with

their wellbeing may increment. Along these lines, age gets one of the fundamental

segment factors that influence shopper conduct and obtaining choices. Between male

and woman sexes, numerous matters are distinctive and these variations also affect

their buying choices. The two sexes have specific wishes in terms of fashion and

lifestyle. So, their consumer conduct in these areas may be vastly distinctive. It is

mainly the difference in wishes that cause differing choices.

Many people now prefer to do their internet transactions instead of going to

shop, banks or other physical sites (Kim and Lennon, 2013). According to the article

Importance of Business Website of SolutionsResource, in order to help the business,

grow, a website itself can be used to incorporate several different marketing

strategies. One study conducted by Aimuan Emmanuel, in today’s modern world

every business big or small needs a website in order to continue to grow. A company
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website is generally aimed at maintaining existing customers and attracting new ones 6

(Chang and Chen, 2008).

According to the article The Importance of a Website for your Business

Success of Lyfe Marketing blog, the significance of a site for publicizing contacts

each piece of your electronic advancing system. As the establishment of your online

proximity, each sort of correspondence, a touch of substance, or notice which you set

on line assurance the visitors back to your webpage.

The internet has become the advertiser's opportunity to add value to products

and services. The exponential growth and growth of the Internet and World Wide

Web adoption has become a gateway to encouraging more consumers and businesses

to take advantage of e-commerce. This e-commerce is defined as any form of

interaction in which the parties communicate electronically rather than through

physical transactions or direct physical contact (Aldin, Brehmer & Johansson, 2004).

Having the right platform and the right product alone does not guarantee the

Website's success. The Website must be built with the primary consideration of the

target audience in order to be effective. Website designers must align design

requirements and strengths with customer expectations and the level of understanding

that customers have in modern technology (Geissler, 2001).

Digital marketing strategies used to achieve brand awareness, familiarity, and

favorability objectives and to influence buying intent by encouraging digital media

consumers to visit a website to connect with the brand or product, and eventually to

shop online or offline via traditional media outlets such as phone or in-store (Chaffey,

2009).
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Local Study

Businesses who drew in into Electronic Commerce (online business) have

been resolved to increase a forceful zone in the region of Marketing in expressions of

openness, accommodation, and accessibility. Since the web is available by methods

for people all-inclusive, the customers are never again restricted inside the region of

the store. Anybody can go to the shop anyplace, at whatever point barring hassle. Just

by methods for exploring the store, the client can select the product and buy it barring

going to the shop straightforwardly. E-trade demonstrates to decorate how standard

business exchanges show up and lessens the time, and exertion benefited from

utilizing the association and clients as pleasantly (Deanna and Fritz,2006).

Foreign Study

Studies show that consumers in developing countries prefer foreign brands,

especially from the West, because of perceived quality and social status (Han, C.M.,

1988: Zeithmal, 1988) and consumers have now been found to buy foreign brands

more often than local ones and are proud to buy imported goods (Iyer, G. & Kalita,

J.K. 1997).

According to Samiee S (1994), local or local customers are more likely to buy

international producers than local customers, as the reach of the Western global is

becoming greater.

Performance of websites in the World Wide Web is considered an important

term. In the current environment, without a good quality website, a company cannot

attract a relatively wide range of visitors. The value of the website is defined by the

capacity of the website to allow users to meet their goals and the desire of users to
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revisit the website and continue to do the same (Loiacono, Watson, and Goodhue, 8

2002).

According to the study conducted by Garret R., Chiu J., Zhang L., et al.,

poorly designed websites may also frustrate users and bring about a high “jump rate”,

or human beings journeying the doorway page without exploring different pages in

the site (Google, 2015). On the other hand, a well-designed internet site with

excessive usability has been found to positively influence tourist retention (revisit

rates) and purchasing behavior (Avouris, Tselios, Fidas, & Papachristos, 2003;

Flavián et al., 2006; Lee & Kozar, 2012).

Synthesis

According to a local study by Deanna and Fritz (2006) that a business that

drew in into Electronic Commerce or online business has been resolved to increase a

forceful zone in the region of Marketing in expression of openness, accommodation,

and accessibility. The client or the visitor of the website can select the product they

want to buy without going to the shop that shows the lessen time of effort of the

customer to go to a shop. According to a foreign study of Loiacono, Watson, and

Goodhue, (2002) that a performance of the website is important in the World Wide

Web because without a good quality of the website, the business or company cannot

attract wide range of visitors similar to the study conducted by Garret R., Chui J.,

Zhang L., et al., that a poorly website design may also frustrate the users or the visitor

of the website and beings journeying the doorway or exit page without exploring

different pages in the site but according to the study of Avouris, Tselios, Fidas, &

Papachritos, (2003); Flavián et al., (2006); Lee & Kozar (2012) that they all similar

study that a well-designed internet site or website with excessive usability has been
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found to positively influence the visitor of the website and increase the revisit rate and 9

purchasing behavior that supported the study of Chang and Chen (2008) that a

company website or business website is generally aimed at maintaining existing

customers and attracting new ones.

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Chapter 3

RESEARCH METHODOLOGY

Research Design

The researchers used a descriptive study. Descriptive studies are described as a

study technique that describes the characteristics of the population or phenomenon

that is being studied. It is vital because descriptive can be used in multiple ways such

as defining respondents’ characteristics to measure data trends, conducting

comparisons, and conduct research at a different time.

Sampling Technique

Purposive sampling is a non-probability sampling that is chosen based on the

traits of a population and the objective of the study. Convenience sampling is a

method of non-probability sampling, where samples are chosen due to their easy

accessibility and proximity to the researcher. The researchers used purposive

sampling and convenience sampling because, it is the easiest way to pick a fit

respondent for the researcher’s questionnaire. The number of respondents that the

researchers needed is 70 respondents, including ICT students, people in Marikina, and

non-locals.

Research Instrument

The research instrument that used by the researchers to conduct data gathering

was a survey questionnaire, which necessary for the descriptive method. The survey

questionnaire is a type of facts gathering technique that is utilized to collect, analyze

and interpret the different views of a term of human beings from a specific

population. The survey questionnaire contains the content refers to the textual and
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visual content published on a website. The design was the overall layout and visual 11

appearance, and the functionality was with which the visitors or viewers of the

website can navigate the site and obtain the information they sought.

The researchers used the Likert scale with a point scale to determine the

content, graphic & design, and functionality of the website by their weighted mean.

Numerical Verbal
Arbitrary Scale Point Scale
Description Interpretation
5 Strongly Agree 4.21 – 5.00 Excellent

4 Agree 3.41 – 4.20 Good

3 Slightly Agree 2.60 – 3.40 Satisfactory

2 Disagree 1.80 – 2.59 Fair

1 Strongly Disagree 1.00 – 1.79 Poor

Likert Scale

Data Gathering Procedure

The first step was the researchers had a validation form for the survey

questionnaire that were validated by the panelist for comments, suggestions, and

corrections on the content and checked by the adviser to make sure the validity of the

response. Next step, the researchers conducted a survey in the chosen area and

respondents. The researchers choose purposive sampling and convenience sampling.

Last, the researchers were tallied all the answers of the respondents to get the data

needed.
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Statistical Treatment Used

Percentage – A percentage was used to calculate the portion of demographic

profile of the respondents.

f
%= ×100
N

Weighted Mean – A weighted mean was used to determine the evaluation on

content, graphics & design, and functionality on the proposed website.

∑ wx
w – The weights
Σw

x – The value
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Chapter 4

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This chapter presents the interpretation and analysis of data gathered from

Non-Marikina residence, Marikina residence, and ICT students about their

demographic profile and evaluation on the website.

Demographic Profile

51-60
41-50
31-40 3% 3%
6%
21-30
9%

20 and below
80%

20 and below 21-30 31-40 41-50 51-60

Figure 1.1: The Demographic Profile of the Respondents in terms of Age

The figure shows the percentage distribution of the respondents in terms of

Age. The highest were the age twenty (20) and below with a frequency of fifty-six

(56) with a percentage of 80%, then the lowest was the age between forty-one (41) to

sixty (60) with a frequency of four (4) with a percentage of 2.9% with a total of

frequency of seventy (70).

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Male
60%

Male Female

Figure 1.2: The Demographic Profile of the Respondents in terms of Gender

The figure shows the percentage distribution of the respondents in terms of

Gender. The highest were the Male with a frequency of forty-two (42) with a

percentage of 60% then the lowest was the Female with a frequency of twenty-eight

(28) with the percentage of 40%, with a total of frequency of seventy (70).

Evaluation on the Proposed Website

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Weighted Verbal
CONTENT 5 4 3 2 1
Mean Interpretation

1. The information on the website

7 3 0 0 0 4.7 Excellent
is accurate

2. The information is up to date 5 4 1 0 0 4.4 Excellent

3. The information is sufficient to

2 8 0 0 0 4.2 Good
the intended audience

4. The content on the website is

relevant to the shoe industry in 9 0 1 0 0 4.8 Excellent
Marikina city

5. The content meets your needs,

3 5 2 0 0 4.1 Good
goals, and interest

GRAND MEAN 4.44 Excellent

Table 7: The Non-Marikina Residence Evaluation on the Website in terms of

Content

The table no. 7 indicates that the question of "The content on the website is

relevant to the shoe industry in Marikina City" (Question no. 4) had the highest

weighted mean of 4.8, it was interpreted as Excellent because of the content of the

website was relevant to the shoe industry in Marikina City on the other hand, "The

content meets your need, goals, and interest" (Question no. 5) had the lowest

weighted mean of 4.1. The computed grand weighted mean of Content was 4.44

interpreted as Excellent, this implies that the content of the website’s information was

sufficient to the non-Marikina residence.

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Weighted Verbal
DESIGN 5 4 3 2 1
Mean Interpretation

1. The layout of the website is

2 5 3 0 0 3.9 Good
appropriate for the industry

2. The font size of the text is easy

6 2 2 0 0 4.4 Excellent
to read

3. The colour combinations are

3 7 0 0 0 4.3 Excellent
pleasing to the eyes

4. The style is consistent

4 6 0 0 0 4.4 Excellent
throughout the site

5. The font colour is contrast to

9 1 0 0 0 4.9 Excellent
the background

GRAND MEAN 4.38 Excellent

Table 8: The Non-Marikina Residence Evaluation on the Website in terms of

Graphic and Design

The table no. 8 presents that the question of "The font color is contrast to the

background" (Question no. 5) has the highest weighted mean of 4.38, it was

interpreted as Excellent because of the font color was contrast to the background on

other hand, "The layout of the website is appropriate for the industry" (Question no.

1) had the lowest weighted mean of 3.9, it was interpreted as Good meaning some

layout was not appropriate for the shoes industry. The computed grand weighted

mean of 4.38 interpreted as Excellent, this means that the design of the website was

like of the non-Marikina residence.

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Weighted Verbal
FUNCTIONALITY 5 4 3 2 1
Mean Interpretation

1. The site's navigation is easy to

6 3 1 0 0 4.3 Excellent
understand

2. The site's navigation

consistently working to the other 5 5 0 0 0 4.5 Excellent
pages

3. The navigation is easy to

3 5 2 0 0 4.1 Good
manipulate to open other pages

4. The navigation labels are clear

8 2 0 0 0 4.8 Excellent
and concise

5. The site used a navigation back

8 2 0 0 0 4.8 Excellent
button

GRAND MEAN 4.5 Excellent

Table 9: The Non-Marikina Residence Evaluation on the Website in terms of

Functionality

The table no 9 indicates that the question of "The navigation labels are clear

and concise" (Question no. 4) and "The site used a navigation back button" (Question

no. 5) had the same highest weighted mean of 4.8, it was interpreted as Excellent

because the navigation labels were clear and concise and the site used a navigation

back button on other hand, "The navigation is easy to manipulate to open other pages"

(Question no. 3) has the lowest weighted mean of 4.1, it was interpreted as Good

meaning some of the navigation was not totally easy to manipulate to open other

pages. The computed grand weighted mean of 4.5 interpreted as Excellent, with this
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result, the researchers developed an impression that the navigation of the website was 18

very easy to use.

Weighted Verbal
CONTENT 5 4 3 2 1
Mean Interpretation

1. The information on the website

6 3 0 1 0 4.4 Excellent
is accurate

2. The information is up to date 1 4 5 0 0 3.6 Good

3. The information is sufficient to

2 4 3 1 0 3.7 Good
the intended audience

4. The content on the website is

relevant to the shoe industry in 3 4 2 1 0 3.9 Good
Marikina city

5. The content meets your needs,

0 6 4 0 0 3.6 Good
goals, and interest

GRAND MEAN 3.84 Good

Table 10: The Marikina Residence Evaluation on the Website in terms of

Content

The table no 10 presents that the question of "The information of the website

is accurate" (Question no. 1) had the highest weighted mean of 4.4, it was interpreted

as Excellent because the information of the website was accurate on other hand, "The

information is up to date" (Question no. 2) and "The content meets your needs, goals,

and interest" (Question no. 5) had the same lowest weighted mean of 3.6, it was

interpreted as Good meaning some of the information is not fully updated and some of
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the content did not meet the needs, goals, and interest of the users. The computed 19

grand weighted mean of 3.84 interpreted as Good, and in viewing in this sense, it can

be stated that the information on the website evaluated by the Marikina residence was

quite informative.

Weighted Verbal
DESIGN 5 4 3 2 1 Mean Interpretation

1. The layout of the website is

1 4 3 2 0 3.4 Good
appropriate for the industry

2. The font size of the text is easy

5 5 0 0 0 4.5 Excellent
to read

3. The colour combinations are

0 4 5 1 0 3.3 Satisfactory
pleasing to the eyes

4. The style is consistent

0 5 2 1 2 3 Satisfactory
throughout the site

5. The font colour is contrast to

6 2 0 2 0 4.2 Excellent
the background

GRAND MEAN 3.68 Good

Table 11: The Marikina Residence Evaluation on the Website in terms of

Graphic and Design

The table no. 11 indicates that the question of "The font size of the text is easy

to read" (Question no. 2) had the highest weighted mean of 4.5, it was interpreted as

Excellent because the font size of the text was easy to read on other hand, "The style

is consistent throughout the site" (Question no. 4) had the lowest weighted mean of 3,

it was interpreted as Satisfactory meaning the style was not consistent throughout the
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site. The computed grand weighted mean of 3.68 interpreted as Good, the 20

interpretation marked as the Marikina residence was slightly like the layout, color,

and design of the website.

Verbal
Weighte
FUNCTIONALITY 5 4 3 2 1 d Mean
Interpretatio
n

1. The site's navigation is easy to

0 7 2 1 0 3.6 Good
understand

2. The site's navigation

consistently working to the other 1 2 6 1 0 3.3 Satisfactory
pages

3. The navigation is easy to

0 7 3 0 0 3.7 Good
manipulate to open other pages

4. The navigation labels are clear

2 6 1 0 1 3.8 Good
and concise

5. The site used a navigation

5 3 2 0 0 4.3 Excellent
back button

GRAND MEAN 3.74 Good

Table 12: The Marikina Residence Evaluation on the Website in terms of

Functionality

The table no. 12 presents that the question of "The site used a navigation back

button" (Question no. 5) had highest weighted mean of 4.3, it was interpreted as

Excellent because the site used a navigation back button on other hand, "The sites

navigation consistently working to the other pages" (Question no. 2) had the lowest

weighted mean of 3.3, it was interpreted as Satisfactory meaning the site navigation
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was not constantly working to other pages. The computed grand weighted mean of 21

3.74 interpreted as Good, in explaining this result it can be stated that the website was

quite function well.

Verbal
Weighte
CONTENT 5 4 3 2 1 d Mean
Interpretatio
n

1. The information on the

32 18 0 0 0 4.64 Excellent
website is accurate

2. The information is up to date 30 17 3 0 0 4.54 Excellent

3. The information is sufficient to

21 25 4 0 0 4.34 Excellent
the intended audience

4. The content on the website is

relevant to the shoe industry in 34 14 2 0 0 4.64 Excellent
Marikina city

5. The content meets your

27 19 3 1 0 4.44 Excellent
needs, goals, and interest

GRAND MEAN 4.52 Excellent

Table 13: The ICT Students Evaluation on the Website in terms of Content

The table no. 13 indicates that the question of "The information on the website

is accurate" (Question no. 1) and "The content of the website is relevant to the shoe

industry in Marikina City" (Question no. 4) had same highest weighted mean of 4.64,

it was interpreted as Excellent because the information on the website was accurate

and the content of the website was relevant to the shoe industry in Marikina City on

other hand "The information is sufficient to the intended audience" (Question no. 3)
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had a lowest of weighted mean of 4.34, it was interpreted as Excellent meaning the 22

information was sufficient to the audience. The computed grand weighted mean of

4.52 interpreted as Excellent, this interpretation marked as that the content on the

website evaluated by the ICT students was very informative.

Weighted Verbal
DESIGN 5 4 3 2 1
Mean Interpretation

1. The layout of the website is

28 17 4 1 0 4.44 Excellent
appropriate for the industry

2. The font size of the text is easy

37 10 2 1 0 4.66 Excellent
to read

3. The colour combinations are

26 21 2 0 1 4.42 Excellent
pleasing to the eyes

4. The style is consistent

30 20 0 0 0 4.6 Excellent
throughout the site

5. The font colour is contrast to

34 14 1 0 1 4.6 Excellent
the background

GRAND MEAN 4.54 Excellent

Table 14: The ICT Students Evaluation on the Website in terms of Graphic and
Design

The table 14 presents that the question of "The font size of the text is easy to

read" (Question no. 2) had the highest weighted mean of 4.66, it was interpreted as

Excellent because the font size of the text was easy to read on other hand, "The colour

Combinations are pleasing to the eyes" (Question no. 3) had the lowest weighted

mean of 4.42, it was interpreted as Excellent meaning the color combination were
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pleasing to the eyes. The computed grand weighted mean of 4.54 interpreted as 23

Excellent, with this result, that the ICT students like the website design.

Based on the findings of the study of Flavian et al., (2006), a well-designed

internet site with excessive usability had been found to positively influence tourist

retention (revisit rates) and purchasing behavior.

Verbal
Weighte
FUNCTIONALITY 5 4 3 2 1 Interpretatio
d Mean
n

1. The site's navigation is easy

34 15 1 0 0 4.62 Excellent
to understand

2. The site's navigation

consistently working to the 30 19 1 0 0 4.58 Excellent
other pages

3. The navigation is easy to

34 15 1 0 0 4.62 Excellent
manipulate to open other pages

4. The navigation labels are

36 13 1 0 0 4.7 Excellent
clear and concise

5. The site used a navigation

35 14 0 0 1 4.44 Excellent
back button

GRAND MEAN 4.59 Excellent

Table 15: The ICT Students Evaluation on the Website in terms of Functionality

The table 15 indicates that the question of "The navigation label is clear and

concise" (Question no. 4) had the highest weighted mean of 4.7, it was interpreted as

Excellent because the navigation label was clear and concise on the other hand, "The

site used a navigation back button" (Question no. 5) had the lowest weighted mean of
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4.44, it was interpreted as Excellent meaning the site used a navigation back button. 24

The computed grand weighted mean of 4.59 interpreted as Excellent, and in viewing

in this sense, it can be stated that the website was friendly users.
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Chapter 5 25

CONCLUSIONS AND RECOMMENDATION

This chapter presents the summary of the findings, so conclusions drawn from

the findings and the corresponding recommendations.

This study aims to evaluate the website. Specifically this research sought to

answer the following questions:

1. What is the demographic profile of the respondents in terms of:

1.1. Age

1.2. Gender

2. What is the respondents evaluation on the proposed website in terms

of:

2.1. Graphics and Design

2.2. Functionality of the Website

2.3. Content

Conclusion

Based on the finding of the study, the following conclusion are draw:

1. The researchers conclude that the demographic profile of the respondents

in terms of gender, the non-Marikina residence had a total of eight female

and two male this means that the highest frequency of the respondents in

non-Marikina residence was female while the respondents in Marikina

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residence had only male respondents on other hands the ICT students have 26

twenty female respondents and thirty male respondent which means almost

of the respondents were male who had to evaluate the researcher’s website.

2. The researchers conclude that the demographic profile of the respondents

in terms of age, the non-Marikina and Marikina residence had an adult

respondents that evaluated the website. On the other hands the youngest

respondents was the ICT students.

3. The researchers conclude that the respondents of non-Marikina residence

and ICT student gives an overall excellent grade to the graphic and design

of the website which means that the layout, colour, font, and style were

pleasing to them while the respondents of Marikina residence give good

grades which means that some of the design on the website was average to

them.

4. The researchers conclude that the respondents of non-Marikina residence

and ICT student give an overall excellent grade to the functionality of the

website which means that they have no problem using the website, easy to

understand, and the label was clear and concise on other hands the

respondents of Marikina residents give good grade which means the

navigation button finds difficult to use.

5. The researchers conclude that the respondents of non-Marikina residence

and ICT students give an overall excellent grade to the content of the

website which means it was accurate and sufficient information, while the

respondent of the Marikina residents give a good grade that means the

content of the website is insufficiency to them.

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Recommendation 27

Based on the findings and conclusion presented, the following

recommendations are suggested:

1. The researchers recommend that the new open shoe business must

have their official website that dedicated to their business.

2. The researchers recommend to future researchers must consider time

management and productively use of time finding resources.

3. The researchers recommend to future researchers must have sufficient

resources.

4. The researchers recommend to future researchers must improve the

quality of the website regarding the content, graphic, design, and

functionality of the website.

5. The researchers recommend to future researchers to add more

respondents.