INSTITUTE OF BUSINESS AND MANAGEMENT SCIENCES

THE UNIVERSITY OF AGRICULTURE PESHAWAR

Programme : BBA (Hons) – I

Course Name : Contemporary World
Course Code : 302
Credit Hours : 03
Total weeks : 16
Total Hours : 48

Course Description
This course is design to acquaint the student with the current and in vogue business scenario
of the contemporary world. This course will also serve to make a foundation for future
courses in business. After the end of the course the students may able to understand and
comprehend the current and future challenges of business organizations.

Week 1
What is business?
Factors of production
Forms of Private Business Ownership
Sole Proprietorships
Partnerships
Corporations

Week 2
Economic systems
The private enterprise system
Six eras in the history of business

Week 3
The contemporary ethical environment for business
How organizations Shape ethical conduct.

Week 4
Why nations trade
Barriers to international trade
Reducing barriers to international trade

Week 5
World Trade Organization
World Bank
International Monetary Fund

Week 6 & 7
Global Business
Importers and Exporters
Countertrade
Contractual Agreements
Franchising, Foreign Licensing, Subcontracting ,Off shoring, International Direct Investment

Week 8
Role of small business in contemporary world
What are small Business Ventures?
Contributions of small Business to the economy
Week 9
Franchising
Franchising Agreements
Benefits and Problems of Franchising

Week 10
Production and Operations Management
The Strategic Importance of Production
Technology and the Production Process

Week 11
When Businesses Join Forces
Mergers and Acquisitions (M&A)
Joint Ventures: Specialized Partnerships

Week 12
What Is an Entrepreneur?
Categories of Entrepreneurs
Reasons to Choose Entrepreneurship as a Career Path in contemporary dynamics

Week 13
Human Resources:
Selecting and Hiring Employees in Global prospective
Orientation, Training, and Evaluation

Week 14
Empowering Employees
Teams
Team Characteristics
Team conflicts

Week 15
Using technology for business
Data, Information, and Information Systems
Components and Types of Information Systems
Security and Ethical Issues Affecting Information Systems

Week 16
Assignments and presentations

Recommended Books:
1. Kurtz, David L., and L. Boone. Contemporary Business 2012 Update. New Jersey: John Wiley &
Sons,
2012 (14th Edition)
2. Adekola, Abel, and Bruno S. Sergi. Global Business Management: A cross-cultural perspective.
Ashgate Publishing, 2007.